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Are you optimising with the right tactics this year? Find out what your peers are doing and course correct if necessary with our top 3 conversion rate optimisation priorities for marketers in 2013.
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Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Top 3 Optimisation Priorities For Marketers in 2013
With Coast CRO
Are you optimising the right tactics this year?
Find out what your peers are doing and course correct if necessary.
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Marketers’ Top 3 Optimising Tactics in 2013According to an Econsultancy & Adobe study early this year, Marketers said they planned to optimise:
• Conversion rates
• Content
• Mobile
Conversion rate optimisation
Content optimisation
Mobile optimisation
2012
2013
34%
39%
31%
29%
39%
29%
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise Conversions ?• Follow the trends or be left behind
by your competitors.
(Hint: they are all doing it behind your back*)
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise Conversions• Your online marketing success depends
on continuous improvement and innovation.
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise Conversions• Take care of the bottom line.
A meagre increase of 1% in conversion ratesCan significantly improve your revenues.
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise Content • Get rewarded by Google with more traffic.
(… while your competition get nothing)
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise Content • Make your prospects & customers fall In love with you by publishing the right content in the right places at the right time.
• The outcome is marketing which is relevant, helpful, informative and above all not interruptive to your prospects.
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise for Mobile• User Experience - Delight Your Customers & prospects with seamless access to your site across all devices, or else…
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise for Mobile • Mobile trends – ride the current mobile wave.
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise for Mobile• Address issues which stop mobile user from converting .
0
25
50
75
100
%
UKCountry
29%17
%
46%36
%
13%10
%
26%15
%6% 7%
10%
Base: Smartphone owners
Cannot see detailed product/ service information
Hard to compare prices and options
Cannot trust credit card security on device
Screen size is too small
Hard to type
Information is not rich enough
Takes too much time to open the web site page
Mobile online access tends to be interrupted
Battery life is short
Not used to smartphone interface
Other
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
How Coast Digital Can Help YouContent marketing
Create the right content, repurpose Optimise your old content and get it published in the right places.
Mobile optimisation
Design mobile & responsive websites which give your website visitors exceptional experiences, whatever the device.
Conversion rate optimisation services
A wide range of conversion option services to help you turn more of your website visitors into paying customers or hot sales leads.
Get in touch today for a no-obligation chat about your optimisation challenges.
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
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