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TOP 10 GLOBAL EXPANSION BEST PRACTICES

Top 10 Global Expansion Best Practices

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Page 1: Top 10 Global Expansion Best Practices

TOP 10 GLOBAL EXPANSION BEST PRACTICES

Page 2: Top 10 Global Expansion Best Practices

1DEFINE YOUR MOTIVES AND DO YOUR HOMEWORK

Is international expansion right for your business?

What are your goals in setting up international operations?

Page 3: Top 10 Global Expansion Best Practices

2START SMALL AND DON’T OVEREXTEND YOURSELFStart with 1-2 key goals in a small slice of a foreign market.

Page 4: Top 10 Global Expansion Best Practices

3CREATE A DETAILED PLAN FOR SETUP

Determine early on how you will structure your company overseas.

Understand permanent establishment risk.

Page 5: Top 10 Global Expansion Best Practices

4RESIST THE URGE TO STANDARDIZEEntity setup will vary by country.

Depending on your activities, a branch entity may make sense in some markets, whereas a subsidiary may make sense in others.

Page 6: Top 10 Global Expansion Best Practices

5KNOW THAT ALMOST EVERYTHING WILL BE DIFFERENTHiring employees, issuing stock options, opening a bank account, filing taxes, setting up insurance and other benefits for new staff – every country has completely different requirements for each.

Page 7: Top 10 Global Expansion Best Practices

6DON’T UNDERESTIMATE THE EFFECT OF CULTURELearn and respond appropriately to different customs in a business setting.

Page 8: Top 10 Global Expansion Best Practices

7PREPARE REALISTIC BUDGETS AND CONTINGENCY PLANS

Spending can start out restrained, but mushroom in the future.

Page 9: Top 10 Global Expansion Best Practices

8RECOGNIZE THAT YOU’LL NEED INITIAL AND ONGOING SUPPORTHQ finance and HR need to be involved. Create transparency among HQ functions and local management.Outsource functions where possible.

Page 10: Top 10 Global Expansion Best Practices

9BE PATIENTRapid growth can mean rapid failure; planning can facilitate success.

A best practice is to double the amount of time you anticipate you’ll need to become operational.

Page 11: Top 10 Global Expansion Best Practices

10 GET HELPComplying with constantly changing target-country regulations is complicated and time-consuming. Get expert help so you can focus on what’s important — your company.