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Revenue: Keeping it Simple and Strategic
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Revenue Keeping it Simple & Strategic
Tom Seery
Image: Lifehacker
The amount of money that a company actually receives during a specific period
Repeatable, Scalable
Image: rachelleb.com
74% fail due to premature scaling
The team size of startups that scale prematurely is 3X the consistent startups at the same stage
Inconsistent startups write 3.4 times more lines of code in the discovery phase
startupgenome.cc.
Pro
duct/Customer O
bsessed
Exi
t $$
$
Revenue Focused
every product creates “value” …you end up taking some % of that value back as revenue
Andrew Chen
1. Create a massive amount of value, and capture a small amount
2. Create a moderate amount of value, and totally dominate the economics
Create a massive amount of value, and capture a small amount
Joe Cavaliere, President, Customer Development, Unilever
stay focused on the consumer”“Do not chase technology…
Source
5% Clinical
95% EMOTIONAL EMOTION
Simplicity is the ultimate sophistication
Leonardo Da Vinci
gettingreal.37signals.com
Create a massive amount of value, and capture a small amount
Some startups in my portfolio have an aversion to revenue
Mike Slade
“Revenue isn’t a light switch. You have to practice making money”
--Joe Stump
Your Startup's Revenue Projections Are Wrong
Paul Dawalibi
What the entrepreneur says:
"Our revenue is projected at $25M for next year, because we think this is going to take off in a big way."
Source
What the VC is thinking:
"Looks like that number was just pulled out of thin air. This person didn't do their homework. I'm going to tune you out and get back to answering emails on my BlackBerry.”
Source
Image: postsecret.com
Image: Ihophop
If there’s nothing exciting,there’s nothing exciting.
Rich Barton
Image: Chistina Chuckles
Image: gohuskies.com
Income Statement
Balance Sheet
Cash Flow Statement
I believe the expenses side of your P&L will develop
MRR Churn
ARPU
CAC $X,XXX
Months to Cover
CACx
Image: Numbersforstartups.com
When you get to my age, you'll measure your success in life by how many of the people you want to have love you actually do love you.
That's the ultimate test of how you've lived your life.
Warren Buffett
Hat tip to
http://andrewchenblog.com/
Getting Real essays