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http://ITMarketingIdeas.com SUMMARY SLIDES: Information technology marketing sometimes means tough questions like whether to ever work for free, but there’s also another possibility. Copyright (C) SP Home Run Inc.
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SPHomeRun.com
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
To Boost
Information Technology
Marketing, Should You Work for Free?
Creative Commons Image Source: Flickr BUILDWindows
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Here Are Some
Viewpoints of
Both “Yes” and
“No” Partisans—
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Plus Another
Position that
Might Also Pay
Dividends:
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No, Never Work
for Free
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• Your Information
Technology
Marketing Itself
Costs You Time
and Money
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• Customers
Know that they
Get What they
Pay For
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• Working for Free
is Like Giving a
Price Reduction
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Yes, Sometimes
Work for Free
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• Over-delivering
to Make a Good
Impression and
Secure Further
Business
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• To Get a
Foothold or
Initial Customer
Reference
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• Can Save Your
Reputation and
Boost Positive
Word of Mouth
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Let the Customer
Decide
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Another Tactic is
to Agree to Let the
Customer Pay
What He or She
Thinks it’s Worth
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If the Customer
Wants to Use Your
Company’s
Services Again,
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You’re Likely to be
Paid Properly
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Just Check Your
Bank Balance
Beforehand to
Make Sure You
Can Pay Your Bills
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Note: Because of
the Value of Social
Proof, if You’re a
New IT Consultant
Just Starting Out,
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Consider Some Very
Limited-scope
Related Volunteering
for a Non-profit
Organization
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Just Be Clear with
the Director that
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(a) the Scope is
Limited
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(b) A Testimonial
on Satisfactory
Completion is
Expected
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(c) Introductions to
a Few Members
Who Need
IT Services Would
Be Appreciated
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Have You Ever
Worked for Free
for a Customer?
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What Was the
Overall Impact on
Your Business?
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Let Us Know in
the Comments
Section
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Download this
Free Special Report Now at
ITMarketingIdeas.com
Recommended Reading:
Top 10 IT Marketing Strategies
Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
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