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Point A to BPutting Google Transit to work forthe Lake Tahoe basin
TrilliumTRANSIT INTERNET SOLUTIONS
Aaron AntrimTMA Board meetingGranlibakken ResortApril 2, 2009
Tahoe basin Google Transit project overview
• Make TMA shuttles, BlueGO routes, North Lake Tahoe Express airport shuttles, and TART available on Google Transit
• Project is led and 100% funded by TRPA
• Planned launch date of May 23, 2009
TrilliumTRANSIT INTERNET SOLUTIONS
What is it?
Why Google Transit?
Making the most of Google Transit
How to maintain data
TrilliumTRANSIT INTERNET SOLUTIONS
• Conventional transit schedules and maps are unfamiliar/hard-to-use
• Google Transit is a familiar format for public transportation information
• Most Americans on the web
• Shows transit as an alternative to driving
• Interface in 12 different languages
• Available on mobile devices like iPhones and Blackberries
Destination Bus Stop Min. past hour
GREENVIEW 1A Transit Center :052 50:ht9 ta G3 60:ht01 ta G4 Pythian Castle :075 80:K ta ht116 90:Q ta ht117 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
DOWNTOWN 7 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
10 31:Q ta ht1111 41:K ta ht1112 51:ht11 ta H13 61:azalP14 71:ht6 ta H15 Uniontown Square :191 02:llaH ytiC
SUNNYBRAE 1A Transit Center :202 12:ht9 ta G3 12:ht01 ta G
32 22:F ta ht1133 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31
(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35
Sunnybrae Loop :37
DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :5131 14th West of G :5212 35:ht11 ta H13 45:azalP14 55:ht6 ta H15 Uniontown Square :561 75:llaH ytiC
1A Transit Center :57
Destination Bus Stop Min. past hour
HSU - 1A 50:retneC tisnarTVALLEY WEST 2 50:ht9 ta G
3 60:ht01 ta G16 70:ht21 ta G36 70:ht41 ta G38 80:ht61 ta G39 90:ht81 ta G
Sunset overcrossing - -37 HSU Plaza Ave. (Library) :10
L.K. Wood Blvd./to Redwood Ave.* :11Sunset to Alliance :15
40 71:doowtseW41 Alliance at Hilfiker :1842 91:raepS ta ecnaillA43 Janes & Edith (eastside) :2145 22:hcnaR .rT .J yzaL
DOWNTOWN 46 McDonalds (Valleywest) :2455 Valleywest Blvd. (south corner) :2447 Hallen Drive (Valleywest Mobil Est.) :2556 Valleyeast (Apt. complex) :2548 Town & Country Tr. Villa :2849 Madriver Gardens/Janes Rd. :3050 Janes & Edith/M.R. Hosp. (westside) :3251 Alliance Corners Spear Ave. :3452 Alliance & Hilfiker (Humboldt Plaza) :3540 Westwood Market (Alliance & Stromberg) :36
Sunset Run (Alliance & Foster Ave.) :38LKWood Blvd. to Redwood Ave.* :39
37 HSU Plaza Ave. (Library) :4553 84:ht81 & H54 94:ht61 & H
05:ht41 & H12 15:ht11 & H13 25:azalP ht9 & H14 35:ht6 & H15 Uniontown Shopping Center :551 City Hall 7th & F St. :55
1A Transit Center (off F. between 9th & 10th) :57
Red Route Schedule Gold Route Schedule
HOURS OF OPERATION:
The Arcata & Mad River Transit System was initi-ated by the Arcata City Council to provide analternative form of transportation within the citylimits for all citizens, with the objectives ofsaving energy and serving groups such as seniorcitizens and students.
The cost of the system is o!set by fares (25%)and revenues obtained from a portion of the statesales tax on gasoline (75%).
A&MRTS is convenient and comfortable—ser vingto within " mile of most city residents . . .For information call:
822-3775
Fares
Regular Fare
Senior Citizen 65 & UpTicket Books -Ten Tickets for $2.00
Children Age 3-6Group Rates Available forChildren. Call (707) 822-3775
HSU Students, Faculty & Sta!with current HSU I.D.cash subsidy to City fromparking !nes at HSU.
Available on the bus & transit center
Bus driver carries no change
ARCATA & MAD RIVER TRANSIT SYSTEM
BUSES SERVING L.K. WOOD BLVD. STOP ONLY
ON EAST SIDE OF STREET.
E!ective July 2003
TRANSIT CENTER925 E StreetBetween 10th & 9th
Transfer to HTA
Bus stops on demand at intersections.
CLOSED ON MAJOR HOLIDAYS:NEW YEARS DAY • MEMORIAL DAY
MARTIN LUTHER KING DAY • 4TH OFJULY • LABOR DAY
THANKSGIVING DAY & DAY AFTERCHRISTMAS DAY & DAY AFTER
GENERAL REFERENCE:
Arcata:Chamber of Commerce ........... 822-3619
City Hall ................................... 822-5951
Fire Dept. ................................. 822-2000
Library ...................................... 822-5954
Police ....................................... 822-2428
Highway Patrol ............................ 822-5981
H.S.U. Information ....................... 826-3011
Arcata Ambulance ....................... 822-4166
Mad River Comm. Hosp. ............. 822-3621
Emergency Calls ................................. 911
Frequently called No.!s
TRANSPORTATION:
A&MRTS ...................................... 822-3775
Eureka Transit ............................. 443-0826
Redwood Transit (H.T.A.) ............ 443-0826
Greyhound ................................... 825-8934
....................................... (800) 231-2222
Arcata Dial-A-Ride Info ............... 822-3775
Dial-A-Ride pickup ...................... 442-4555
City Cab ....................................... 442-4551
Express Taxi ................................ 442-0900
Airport Shuttle ............................. 442-9266
AMTRACK ........................ (800) USA-RAIL
A
SATURDAY:GOLD ROUTE ON EVEN HOURS
RED ROUTE ON ODD HOURS
33 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31
(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35
Sunnybrae Loop :37
DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :51
14th West of G :52
A
! " # $ % !! !" !# !$ !% &! &" &# &$ &% "! "" "#'()*+*,-,'.-)/'0'1*,23 45#6 !758% !"#$ %"&' '"&'
'92:;<-=2+'.>?>3 45#& !758# !"#! %"&( '"&(
'@AA+:;A+2'B2-C<3 45#7 !758" !"#) %"&# '"&#
'DE-F'B2-C<'G++3 4586 !75"% ("&$ %"%' '"%'
'H)-+I2'1A-,3 4588 !75"$ ("&& %"%% '"%%
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75"8 !!5&7 )("%) )"%$ ("&( !"() %"%) &"($ '"%) $"($
'D2+;)-E'0'@L))-M $58" 45"$ %5&" !75"7 !!5!6 )("!$ )"%! ("%* !")$ %"!$ &"(! '"!$ $"(!
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45"# %5&! !75&4 !!5!8 )("!& )"%) ("%' !")& %"!& &"() '"!& $"()
'1-*E)A-,'J=2+L2 45"" %5!% !75&6 !!5!& )("!! )"!+ ("%% !")! %"!! &")+ '"!! $")+
'@CN*+E2M=*EE2'P<AK:3 45"7 %5!6 !75&" !!57% )("!# )"!' ("%) !")# %"!# &")' '"!# $")' )#"%'
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ )("(* )"!% ("!+ !"#* %"(* &")% '"(* $")% )#"%%
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# )("(' )"!( ("!$ !"#' %"(' &")! '"(' $")( )#"%(
'Q-EE2M'R-:;3 45&& !75!# )("(( ("!! %"(( '"(( )#"!*
'Q-EE2M'92:;3 45!% !75!& )(")+ )("%+ ("!# %")+ %"%* '")+ )#"!+
'OLFSAE,;'P;-;2'T*S)-)M3 $576 $5"" 45!" %57# !7576 !75#4 )(")! )("%( )"(& ("(% ("&+ %")! %"%( &"#& '")! $"#& *"(& )#"!!
'!8;<'0'B'P;)22;:'U'J)C-;- $578 $5"! 45!! %57" !7578 !75#6 )(")) )("%# )"(! ("(( ("&$ %")) %"%# &"#! '")) $"#! *"(! )#"!)
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#" )("#* )("!$ )"(# (")+ ("&% %"#* %"!$ &"## '"#* $"## *"(# )#"(*
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ !"&$ &"&$ *"#+
'"),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 !"&# &"&# *"#(
'#;<'0'W'P;)22;:3 65#7 $5!$ 458% %5#7 !758& )("(' )"#+ ("#* ("%! %"(' %"%+ '"%+ )#")$
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584 )("(% )"#$ ("#' ("%) !"%* %"(% %"%$ &"%* '"%$ *"## )#")&
N O R T H B O U N D
,
-
.
/
Let’s take a trip…
Destination Bus Stop Min. past hour
GREENVIEW 1A Transit Center :052 50:ht9 ta G3 60:ht01 ta G4 Pythian Castle :075 80:K ta ht116 90:Q ta ht117 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
DOWNTOWN 7 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
10 31:Q ta ht1111 41:K ta ht1112 51:ht11 ta H13 61:azalP14 71:ht6 ta H15 Uniontown Square :191 02:llaH ytiC
SUNNYBRAE 1A Transit Center :202 12:ht9 ta G3 12:ht01 ta G
32 22:F ta ht1133 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31
(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35
Sunnybrae Loop :37
DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :5131 14th West of G :5212 35:ht11 ta H13 45:azalP14 55:ht6 ta H15 Uniontown Square :561 75:llaH ytiC
1A Transit Center :57
Destination Bus Stop Min. past hour
HSU - 1A 50:retneC tisnarTVALLEY WEST 2 50:ht9 ta G
3 60:ht01 ta G16 70:ht21 ta G36 70:ht41 ta G38 80:ht61 ta G39 90:ht81 ta G
Sunset overcrossing - -37 HSU Plaza Ave. (Library) :10
L.K. Wood Blvd./to Redwood Ave.* :11Sunset to Alliance :15
40 71:doowtseW41 Alliance at Hilfiker :1842 91:raepS ta ecnaillA43 Janes & Edith (eastside) :2145 22:hcnaR .rT .J yzaL
DOWNTOWN 46 McDonalds (Valleywest) :2455 Valleywest Blvd. (south corner) :2447 Hallen Drive (Valleywest Mobil Est.) :2556 Valleyeast (Apt. complex) :2548 Town & Country Tr. Villa :2849 Madriver Gardens/Janes Rd. :3050 Janes & Edith/M.R. Hosp. (westside) :3251 Alliance Corners Spear Ave. :3452 Alliance & Hilfiker (Humboldt Plaza) :3540 Westwood Market (Alliance & Stromberg) :36
Sunset Run (Alliance & Foster Ave.) :38LKWood Blvd. to Redwood Ave.* :39
37 HSU Plaza Ave. (Library) :4553 84:ht81 & H54 94:ht61 & H
05:ht41 & H12 15:ht11 & H13 25:azalP ht9 & H14 35:ht6 & H15 Uniontown Shopping Center :551 City Hall 7th & F St. :55
1A Transit Center (off F. between 9th & 10th) :57
Red Route Schedule Gold Route Schedule
HOURS OF OPERATION:
The Arcata & Mad River Transit System was initi-ated by the Arcata City Council to provide analternative form of transportation within the citylimits for all citizens, with the objectives ofsaving energy and serving groups such as seniorcitizens and students.
The cost of the system is o!set by fares (25%)and revenues obtained from a portion of the statesales tax on gasoline (75%).
A&MRTS is convenient and comfortable—ser vingto within " mile of most city residents . . .For information call:
822-3775
Fares
Regular Fare
Senior Citizen 65 & UpTicket Books -Ten Tickets for $2.00
Children Age 3-6Group Rates Available forChildren. Call (707) 822-3775
HSU Students, Faculty & Sta!with current HSU I.D.cash subsidy to City fromparking !nes at HSU.
Available on the bus & transit center
Bus driver carries no change
ARCATA & MAD RIVER TRANSIT SYSTEM
BUSES SERVING L.K. WOOD BLVD. STOP ONLY
ON EAST SIDE OF STREET.
E!ective July 2003
TRANSIT CENTER925 E StreetBetween 10th & 9th
Transfer to HTA
Bus stops on demand at intersections.
CLOSED ON MAJOR HOLIDAYS:NEW YEARS DAY • MEMORIAL DAY
MARTIN LUTHER KING DAY • 4TH OFJULY • LABOR DAY
THANKSGIVING DAY & DAY AFTERCHRISTMAS DAY & DAY AFTER
GENERAL REFERENCE:
Arcata:Chamber of Commerce ........... 822-3619
City Hall ................................... 822-5951
Fire Dept. ................................. 822-2000
Library ...................................... 822-5954
Police ....................................... 822-2428
Highway Patrol ............................ 822-5981
H.S.U. Information ....................... 826-3011
Arcata Ambulance ....................... 822-4166
Mad River Comm. Hosp. ............. 822-3621
Emergency Calls ................................. 911
Frequently called No.!s
TRANSPORTATION:
A&MRTS ...................................... 822-3775
Eureka Transit ............................. 443-0826
Redwood Transit (H.T.A.) ............ 443-0826
Greyhound ................................... 825-8934
....................................... (800) 231-2222
Arcata Dial-A-Ride Info ............... 822-3775
Dial-A-Ride pickup ...................... 442-4555
City Cab ....................................... 442-4551
Express Taxi ................................ 442-0900
Airport Shuttle ............................. 442-9266
AMTRACK ........................ (800) USA-RAIL
A
SATURDAY:GOLD ROUTE ON EVEN HOURS
RED ROUTE ON ODD HOURS
33 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31
(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35
Sunnybrae Loop :37
DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :51
14th West of G :52
A
! " # $ % !! !" !# !$ !% &! &" &# &$ &% "! "" "#'()*+*,-,'.-)/'0'1*,23 45#6 !758% !"#$ %"&' '"&'
'92:;<-=2+'.>?>3 45#& !758# !"#! %"&( '"&(
'@AA+:;A+2'B2-C<3 45#7 !758" !"#) %"&# '"&#
'DE-F'B2-C<'G++3 4586 !75"% ("&$ %"%' '"%'
'H)-+I2'1A-,3 4588 !75"$ ("&& %"%% '"%%
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75"8 !!5&7 )("%) )"%$ ("&( !"() %"%) &"($ '"%) $"($
'D2+;)-E'0'@L))-M $58" 45"$ %5&" !75"7 !!5!6 )("!$ )"%! ("%* !")$ %"!$ &"(! '"!$ $"(!
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45"# %5&! !75&4 !!5!8 )("!& )"%) ("%' !")& %"!& &"() '"!& $"()
'1-*E)A-,'J=2+L2 45"" %5!% !75&6 !!5!& )("!! )"!+ ("%% !")! %"!! &")+ '"!! $")+
'@CN*+E2M=*EE2'P<AK:3 45"7 %5!6 !75&" !!57% )("!# )"!' ("%) !")# %"!# &")' '"!# $")' )#"%'
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ )("(* )"!% ("!+ !"#* %"(* &")% '"(* $")% )#"%%
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# )("(' )"!( ("!$ !"#' %"(' &")! '"(' $")( )#"%(
'Q-EE2M'R-:;3 45&& !75!# )("(( ("!! %"(( '"(( )#"!*
'Q-EE2M'92:;3 45!% !75!& )(")+ )("%+ ("!# %")+ %"%* '")+ )#"!+
'OLFSAE,;'P;-;2'T*S)-)M3 $576 $5"" 45!" %57# !7576 !75#4 )(")! )("%( )"(& ("(% ("&+ %")! %"%( &"#& '")! $"#& *"(& )#"!!
'!8;<'0'B'P;)22;:'U'J)C-;- $578 $5"! 45!! %57" !7578 !75#6 )(")) )("%# )"(! ("(( ("&$ %")) %"%# &"#! '")) $"#! *"(! )#"!)
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#" )("#* )("!$ )"(# (")+ ("&% %"#* %"!$ &"## '"#* $"## *"(# )#"(*
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ !"&$ &"&$ *"#+
'"),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 !"&# &"&# *"#(
'#;<'0'W'P;)22;:3 65#7 $5!$ 458% %5#7 !758& )("(' )"#+ ("#* ("%! %"(' %"%+ '"%+ )#")$
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584 )("(% )"#$ ("#' ("%) !"%* %"(% %"%$ &"%* '"%$ *"## )#")&
N O R T H B O U N D
,
-
.
/
Let’s take a trip…
step 1(my house)
Destination Bus Stop Min. past hour
GREENVIEW 1A Transit Center :052 50:ht9 ta G3 60:ht01 ta G4 Pythian Castle :075 80:K ta ht116 90:Q ta ht117 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
DOWNTOWN 7 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
10 31:Q ta ht1111 41:K ta ht1112 51:ht11 ta H13 61:azalP14 71:ht6 ta H15 Uniontown Square :191 02:llaH ytiC
SUNNYBRAE 1A Transit Center :202 12:ht9 ta G3 12:ht01 ta G
32 22:F ta ht1133 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31
(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35
Sunnybrae Loop :37
DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :5131 14th West of G :5212 35:ht11 ta H13 45:azalP14 55:ht6 ta H15 Uniontown Square :561 75:llaH ytiC
1A Transit Center :57
Destination Bus Stop Min. past hour
HSU - 1A 50:retneC tisnarTVALLEY WEST 2 50:ht9 ta G
3 60:ht01 ta G16 70:ht21 ta G36 70:ht41 ta G38 80:ht61 ta G39 90:ht81 ta G
Sunset overcrossing - -37 HSU Plaza Ave. (Library) :10
L.K. Wood Blvd./to Redwood Ave.* :11Sunset to Alliance :15
40 71:doowtseW41 Alliance at Hilfiker :1842 91:raepS ta ecnaillA43 Janes & Edith (eastside) :2145 22:hcnaR .rT .J yzaL
DOWNTOWN 46 McDonalds (Valleywest) :2455 Valleywest Blvd. (south corner) :2447 Hallen Drive (Valleywest Mobil Est.) :2556 Valleyeast (Apt. complex) :2548 Town & Country Tr. Villa :2849 Madriver Gardens/Janes Rd. :3050 Janes & Edith/M.R. Hosp. (westside) :3251 Alliance Corners Spear Ave. :3452 Alliance & Hilfiker (Humboldt Plaza) :3540 Westwood Market (Alliance & Stromberg) :36
Sunset Run (Alliance & Foster Ave.) :38LKWood Blvd. to Redwood Ave.* :39
37 HSU Plaza Ave. (Library) :4553 84:ht81 & H54 94:ht61 & H
05:ht41 & H12 15:ht11 & H13 25:azalP ht9 & H14 35:ht6 & H15 Uniontown Shopping Center :551 City Hall 7th & F St. :55
1A Transit Center (off F. between 9th & 10th) :57
Red Route Schedule Gold Route Schedule
HOURS OF OPERATION:
The Arcata & Mad River Transit System was initi-ated by the Arcata City Council to provide analternative form of transportation within the citylimits for all citizens, with the objectives ofsaving energy and serving groups such as seniorcitizens and students.
The cost of the system is o!set by fares (25%)and revenues obtained from a portion of the statesales tax on gasoline (75%).
A&MRTS is convenient and comfortable—ser vingto within " mile of most city residents . . .For information call:
822-3775
Fares
Regular Fare
Senior Citizen 65 & UpTicket Books -Ten Tickets for $2.00
Children Age 3-6Group Rates Available forChildren. Call (707) 822-3775
HSU Students, Faculty & Sta!with current HSU I.D.cash subsidy to City fromparking !nes at HSU.
Available on the bus & transit center
Bus driver carries no change
ARCATA & MAD RIVER TRANSIT SYSTEM
BUSES SERVING L.K. WOOD BLVD. STOP ONLY
ON EAST SIDE OF STREET.
E!ective July 2003
TRANSIT CENTER925 E StreetBetween 10th & 9th
Transfer to HTA
Bus stops on demand at intersections.
CLOSED ON MAJOR HOLIDAYS:NEW YEARS DAY • MEMORIAL DAY
MARTIN LUTHER KING DAY • 4TH OFJULY • LABOR DAY
THANKSGIVING DAY & DAY AFTERCHRISTMAS DAY & DAY AFTER
GENERAL REFERENCE:
Arcata:Chamber of Commerce ........... 822-3619
City Hall ................................... 822-5951
Fire Dept. ................................. 822-2000
Library ...................................... 822-5954
Police ....................................... 822-2428
Highway Patrol ............................ 822-5981
H.S.U. Information ....................... 826-3011
Arcata Ambulance ....................... 822-4166
Mad River Comm. Hosp. ............. 822-3621
Emergency Calls ................................. 911
Frequently called No.!s
TRANSPORTATION:
A&MRTS ...................................... 822-3775
Eureka Transit ............................. 443-0826
Redwood Transit (H.T.A.) ............ 443-0826
Greyhound ................................... 825-8934
....................................... (800) 231-2222
Arcata Dial-A-Ride Info ............... 822-3775
Dial-A-Ride pickup ...................... 442-4555
City Cab ....................................... 442-4551
Express Taxi ................................ 442-0900
Airport Shuttle ............................. 442-9266
AMTRACK ........................ (800) USA-RAIL
A
SATURDAY:GOLD ROUTE ON EVEN HOURS
RED ROUTE ON ODD HOURS
33 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31
(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35
Sunnybrae Loop :37
DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :51
14th West of G :52
A
! " # $ % !! !" !# !$ !% &! &" &# &$ &% "! "" "#'()*+*,-,'.-)/'0'1*,23 45#6 !758% !"#$ %"&' '"&'
'92:;<-=2+'.>?>3 45#& !758# !"#! %"&( '"&(
'@AA+:;A+2'B2-C<3 45#7 !758" !"#) %"&# '"&#
'DE-F'B2-C<'G++3 4586 !75"% ("&$ %"%' '"%'
'H)-+I2'1A-,3 4588 !75"$ ("&& %"%% '"%%
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75"8 !!5&7 )("%) )"%$ ("&( !"() %"%) &"($ '"%) $"($
'D2+;)-E'0'@L))-M $58" 45"$ %5&" !75"7 !!5!6 )("!$ )"%! ("%* !")$ %"!$ &"(! '"!$ $"(!
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45"# %5&! !75&4 !!5!8 )("!& )"%) ("%' !")& %"!& &"() '"!& $"()
'1-*E)A-,'J=2+L2 45"" %5!% !75&6 !!5!& )("!! )"!+ ("%% !")! %"!! &")+ '"!! $")+
'@CN*+E2M=*EE2'P<AK:3 45"7 %5!6 !75&" !!57% )("!# )"!' ("%) !")# %"!# &")' '"!# $")' )#"%'
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ )("(* )"!% ("!+ !"#* %"(* &")% '"(* $")% )#"%%
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# )("(' )"!( ("!$ !"#' %"(' &")! '"(' $")( )#"%(
'Q-EE2M'R-:;3 45&& !75!# )("(( ("!! %"(( '"(( )#"!*
'Q-EE2M'92:;3 45!% !75!& )(")+ )("%+ ("!# %")+ %"%* '")+ )#"!+
'OLFSAE,;'P;-;2'T*S)-)M3 $576 $5"" 45!" %57# !7576 !75#4 )(")! )("%( )"(& ("(% ("&+ %")! %"%( &"#& '")! $"#& *"(& )#"!!
'!8;<'0'B'P;)22;:'U'J)C-;- $578 $5"! 45!! %57" !7578 !75#6 )(")) )("%# )"(! ("(( ("&$ %")) %"%# &"#! '")) $"#! *"(! )#"!)
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#" )("#* )("!$ )"(# (")+ ("&% %"#* %"!$ &"## '"#* $"## *"(# )#"(*
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ !"&$ &"&$ *"#+
'"),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 !"&# &"&# *"#(
'#;<'0'W'P;)22;:3 65#7 $5!$ 458% %5#7 !758& )("(' )"#+ ("#* ("%! %"(' %"%+ '"%+ )#")$
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584 )("(% )"#$ ("#' ("%) !"%* %"(% %"%$ &"%* '"%$ *"## )#")&
N O R T H B O U N D
,
-
.
/
Let’s take a trip…
step 1(my house)
step 2(timing point)
Destination Bus Stop Min. past hour
GREENVIEW 1A Transit Center :052 50:ht9 ta G3 60:ht01 ta G4 Pythian Castle :075 80:K ta ht116 90:Q ta ht117 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
DOWNTOWN 7 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
10 31:Q ta ht1111 41:K ta ht1112 51:ht11 ta H13 61:azalP14 71:ht6 ta H15 Uniontown Square :191 02:llaH ytiC
SUNNYBRAE 1A Transit Center :202 12:ht9 ta G3 12:ht01 ta G
32 22:F ta ht1133 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31
(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35
Sunnybrae Loop :37
DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :5131 14th West of G :5212 35:ht11 ta H13 45:azalP14 55:ht6 ta H15 Uniontown Square :561 75:llaH ytiC
1A Transit Center :57
Destination Bus Stop Min. past hour
HSU - 1A 50:retneC tisnarTVALLEY WEST 2 50:ht9 ta G
3 60:ht01 ta G16 70:ht21 ta G36 70:ht41 ta G38 80:ht61 ta G39 90:ht81 ta G
Sunset overcrossing - -37 HSU Plaza Ave. (Library) :10
L.K. Wood Blvd./to Redwood Ave.* :11Sunset to Alliance :15
40 71:doowtseW41 Alliance at Hilfiker :1842 91:raepS ta ecnaillA43 Janes & Edith (eastside) :2145 22:hcnaR .rT .J yzaL
DOWNTOWN 46 McDonalds (Valleywest) :2455 Valleywest Blvd. (south corner) :2447 Hallen Drive (Valleywest Mobil Est.) :2556 Valleyeast (Apt. complex) :2548 Town & Country Tr. Villa :2849 Madriver Gardens/Janes Rd. :3050 Janes & Edith/M.R. Hosp. (westside) :3251 Alliance Corners Spear Ave. :3452 Alliance & Hilfiker (Humboldt Plaza) :3540 Westwood Market (Alliance & Stromberg) :36
Sunset Run (Alliance & Foster Ave.) :38LKWood Blvd. to Redwood Ave.* :39
37 HSU Plaza Ave. (Library) :4553 84:ht81 & H54 94:ht61 & H
05:ht41 & H12 15:ht11 & H13 25:azalP ht9 & H14 35:ht6 & H15 Uniontown Shopping Center :551 City Hall 7th & F St. :55
1A Transit Center (off F. between 9th & 10th) :57
Red Route Schedule Gold Route Schedule
HOURS OF OPERATION:
The Arcata & Mad River Transit System was initi-ated by the Arcata City Council to provide analternative form of transportation within the citylimits for all citizens, with the objectives ofsaving energy and serving groups such as seniorcitizens and students.
The cost of the system is o!set by fares (25%)and revenues obtained from a portion of the statesales tax on gasoline (75%).
A&MRTS is convenient and comfortable—ser vingto within " mile of most city residents . . .For information call:
822-3775
Fares
Regular Fare
Senior Citizen 65 & UpTicket Books -Ten Tickets for $2.00
Children Age 3-6Group Rates Available forChildren. Call (707) 822-3775
HSU Students, Faculty & Sta!with current HSU I.D.cash subsidy to City fromparking !nes at HSU.
Available on the bus & transit center
Bus driver carries no change
ARCATA & MAD RIVER TRANSIT SYSTEM
BUSES SERVING L.K. WOOD BLVD. STOP ONLY
ON EAST SIDE OF STREET.
E!ective July 2003
TRANSIT CENTER925 E StreetBetween 10th & 9th
Transfer to HTA
Bus stops on demand at intersections.
CLOSED ON MAJOR HOLIDAYS:NEW YEARS DAY • MEMORIAL DAY
MARTIN LUTHER KING DAY • 4TH OFJULY • LABOR DAY
THANKSGIVING DAY & DAY AFTERCHRISTMAS DAY & DAY AFTER
GENERAL REFERENCE:
Arcata:Chamber of Commerce ........... 822-3619
City Hall ................................... 822-5951
Fire Dept. ................................. 822-2000
Library ...................................... 822-5954
Police ....................................... 822-2428
Highway Patrol ............................ 822-5981
H.S.U. Information ....................... 826-3011
Arcata Ambulance ....................... 822-4166
Mad River Comm. Hosp. ............. 822-3621
Emergency Calls ................................. 911
Frequently called No.!s
TRANSPORTATION:
A&MRTS ...................................... 822-3775
Eureka Transit ............................. 443-0826
Redwood Transit (H.T.A.) ............ 443-0826
Greyhound ................................... 825-8934
....................................... (800) 231-2222
Arcata Dial-A-Ride Info ............... 822-3775
Dial-A-Ride pickup ...................... 442-4555
City Cab ....................................... 442-4551
Express Taxi ................................ 442-0900
Airport Shuttle ............................. 442-9266
AMTRACK ........................ (800) USA-RAIL
A
SATURDAY:GOLD ROUTE ON EVEN HOURS
RED ROUTE ON ODD HOURS
33 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31
(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35
Sunnybrae Loop :37
DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :51
14th West of G :52
A
! " # $ % !! !" !# !$ !% &! &" &# &$ &% "! "" "#'()*+*,-,'.-)/'0'1*,23 45#6 !758% !"#$ %"&' '"&'
'92:;<-=2+'.>?>3 45#& !758# !"#! %"&( '"&(
'@AA+:;A+2'B2-C<3 45#7 !758" !"#) %"&# '"&#
'DE-F'B2-C<'G++3 4586 !75"% ("&$ %"%' '"%'
'H)-+I2'1A-,3 4588 !75"$ ("&& %"%% '"%%
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75"8 !!5&7 )("%) )"%$ ("&( !"() %"%) &"($ '"%) $"($
'D2+;)-E'0'@L))-M $58" 45"$ %5&" !75"7 !!5!6 )("!$ )"%! ("%* !")$ %"!$ &"(! '"!$ $"(!
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45"# %5&! !75&4 !!5!8 )("!& )"%) ("%' !")& %"!& &"() '"!& $"()
'1-*E)A-,'J=2+L2 45"" %5!% !75&6 !!5!& )("!! )"!+ ("%% !")! %"!! &")+ '"!! $")+
'@CN*+E2M=*EE2'P<AK:3 45"7 %5!6 !75&" !!57% )("!# )"!' ("%) !")# %"!# &")' '"!# $")' )#"%'
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ )("(* )"!% ("!+ !"#* %"(* &")% '"(* $")% )#"%%
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# )("(' )"!( ("!$ !"#' %"(' &")! '"(' $")( )#"%(
'Q-EE2M'R-:;3 45&& !75!# )("(( ("!! %"(( '"(( )#"!*
'Q-EE2M'92:;3 45!% !75!& )(")+ )("%+ ("!# %")+ %"%* '")+ )#"!+
'OLFSAE,;'P;-;2'T*S)-)M3 $576 $5"" 45!" %57# !7576 !75#4 )(")! )("%( )"(& ("(% ("&+ %")! %"%( &"#& '")! $"#& *"(& )#"!!
'!8;<'0'B'P;)22;:'U'J)C-;- $578 $5"! 45!! %57" !7578 !75#6 )(")) )("%# )"(! ("(( ("&$ %")) %"%# &"#! '")) $"#! *"(! )#"!)
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#" )("#* )("!$ )"(# (")+ ("&% %"#* %"!$ &"## '"#* $"## *"(# )#"(*
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ !"&$ &"&$ *"#+
'"),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 !"&# &"&# *"#(
'#;<'0'W'P;)22;:3 65#7 $5!$ 458% %5#7 !758& )("(' )"#+ ("#* ("%! %"(' %"%+ '"%+ )#")$
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584 )("(% )"#$ ("#' ("%) !"%* %"(% %"%$ &"%* '"%$ *"## )#")&
N O R T H B O U N D
,
-
.
/
Let’s take a trip…
step 1(my house)
step 2(timing point)
step 3(transfer)
Destination Bus Stop Min. past hour
GREENVIEW 1A Transit Center :052 50:ht9 ta G3 60:ht01 ta G4 Pythian Castle :075 80:K ta ht116 90:Q ta ht117 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
DOWNTOWN 7 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
10 31:Q ta ht1111 41:K ta ht1112 51:ht11 ta H13 61:azalP14 71:ht6 ta H15 Uniontown Square :191 02:llaH ytiC
SUNNYBRAE 1A Transit Center :202 12:ht9 ta G3 12:ht01 ta G
32 22:F ta ht1133 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31
(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35
Sunnybrae Loop :37
DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :5131 14th West of G :5212 35:ht11 ta H13 45:azalP14 55:ht6 ta H15 Uniontown Square :561 75:llaH ytiC
1A Transit Center :57
Destination Bus Stop Min. past hour
HSU - 1A 50:retneC tisnarTVALLEY WEST 2 50:ht9 ta G
3 60:ht01 ta G16 70:ht21 ta G36 70:ht41 ta G38 80:ht61 ta G39 90:ht81 ta G
Sunset overcrossing - -37 HSU Plaza Ave. (Library) :10
L.K. Wood Blvd./to Redwood Ave.* :11Sunset to Alliance :15
40 71:doowtseW41 Alliance at Hilfiker :1842 91:raepS ta ecnaillA43 Janes & Edith (eastside) :2145 22:hcnaR .rT .J yzaL
DOWNTOWN 46 McDonalds (Valleywest) :2455 Valleywest Blvd. (south corner) :2447 Hallen Drive (Valleywest Mobil Est.) :2556 Valleyeast (Apt. complex) :2548 Town & Country Tr. Villa :2849 Madriver Gardens/Janes Rd. :3050 Janes & Edith/M.R. Hosp. (westside) :3251 Alliance Corners Spear Ave. :3452 Alliance & Hilfiker (Humboldt Plaza) :3540 Westwood Market (Alliance & Stromberg) :36
Sunset Run (Alliance & Foster Ave.) :38LKWood Blvd. to Redwood Ave.* :39
37 HSU Plaza Ave. (Library) :4553 84:ht81 & H54 94:ht61 & H
05:ht41 & H12 15:ht11 & H13 25:azalP ht9 & H14 35:ht6 & H15 Uniontown Shopping Center :551 City Hall 7th & F St. :55
1A Transit Center (off F. between 9th & 10th) :57
Red Route Schedule Gold Route Schedule
HOURS OF OPERATION:
The Arcata & Mad River Transit System was initi-ated by the Arcata City Council to provide analternative form of transportation within the citylimits for all citizens, with the objectives ofsaving energy and serving groups such as seniorcitizens and students.
The cost of the system is o!set by fares (25%)and revenues obtained from a portion of the statesales tax on gasoline (75%).
A&MRTS is convenient and comfortable—ser vingto within " mile of most city residents . . .For information call:
822-3775
Fares
Regular Fare
Senior Citizen 65 & UpTicket Books -Ten Tickets for $2.00
Children Age 3-6Group Rates Available forChildren. Call (707) 822-3775
HSU Students, Faculty & Sta!with current HSU I.D.cash subsidy to City fromparking !nes at HSU.
Available on the bus & transit center
Bus driver carries no change
ARCATA & MAD RIVER TRANSIT SYSTEM
BUSES SERVING L.K. WOOD BLVD. STOP ONLY
ON EAST SIDE OF STREET.
E!ective July 2003
TRANSIT CENTER925 E StreetBetween 10th & 9th
Transfer to HTA
Bus stops on demand at intersections.
CLOSED ON MAJOR HOLIDAYS:NEW YEARS DAY • MEMORIAL DAY
MARTIN LUTHER KING DAY • 4TH OFJULY • LABOR DAY
THANKSGIVING DAY & DAY AFTERCHRISTMAS DAY & DAY AFTER
GENERAL REFERENCE:
Arcata:Chamber of Commerce ........... 822-3619
City Hall ................................... 822-5951
Fire Dept. ................................. 822-2000
Library ...................................... 822-5954
Police ....................................... 822-2428
Highway Patrol ............................ 822-5981
H.S.U. Information ....................... 826-3011
Arcata Ambulance ....................... 822-4166
Mad River Comm. Hosp. ............. 822-3621
Emergency Calls ................................. 911
Frequently called No.!s
TRANSPORTATION:
A&MRTS ...................................... 822-3775
Eureka Transit ............................. 443-0826
Redwood Transit (H.T.A.) ............ 443-0826
Greyhound ................................... 825-8934
....................................... (800) 231-2222
Arcata Dial-A-Ride Info ............... 822-3775
Dial-A-Ride pickup ...................... 442-4555
City Cab ....................................... 442-4551
Express Taxi ................................ 442-0900
Airport Shuttle ............................. 442-9266
AMTRACK ........................ (800) USA-RAIL
A
SATURDAY:GOLD ROUTE ON EVEN HOURS
RED ROUTE ON ODD HOURS
33 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31
(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35
Sunnybrae Loop :37
DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :51
14th West of G :52
A
! " # $ % !! !" !# !$ !% &! &" &# &$ &% "! "" "#'()*+*,-,'.-)/'0'1*,23 45#6 !758% !"#$ %"&' '"&'
'92:;<-=2+'.>?>3 45#& !758# !"#! %"&( '"&(
'@AA+:;A+2'B2-C<3 45#7 !758" !"#) %"&# '"&#
'DE-F'B2-C<'G++3 4586 !75"% ("&$ %"%' '"%'
'H)-+I2'1A-,3 4588 !75"$ ("&& %"%% '"%%
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75"8 !!5&7 )("%) )"%$ ("&( !"() %"%) &"($ '"%) $"($
'D2+;)-E'0'@L))-M $58" 45"$ %5&" !75"7 !!5!6 )("!$ )"%! ("%* !")$ %"!$ &"(! '"!$ $"(!
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45"# %5&! !75&4 !!5!8 )("!& )"%) ("%' !")& %"!& &"() '"!& $"()
'1-*E)A-,'J=2+L2 45"" %5!% !75&6 !!5!& )("!! )"!+ ("%% !")! %"!! &")+ '"!! $")+
'@CN*+E2M=*EE2'P<AK:3 45"7 %5!6 !75&" !!57% )("!# )"!' ("%) !")# %"!# &")' '"!# $")' )#"%'
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ )("(* )"!% ("!+ !"#* %"(* &")% '"(* $")% )#"%%
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# )("(' )"!( ("!$ !"#' %"(' &")! '"(' $")( )#"%(
'Q-EE2M'R-:;3 45&& !75!# )("(( ("!! %"(( '"(( )#"!*
'Q-EE2M'92:;3 45!% !75!& )(")+ )("%+ ("!# %")+ %"%* '")+ )#"!+
'OLFSAE,;'P;-;2'T*S)-)M3 $576 $5"" 45!" %57# !7576 !75#4 )(")! )("%( )"(& ("(% ("&+ %")! %"%( &"#& '")! $"#& *"(& )#"!!
'!8;<'0'B'P;)22;:'U'J)C-;- $578 $5"! 45!! %57" !7578 !75#6 )(")) )("%# )"(! ("(( ("&$ %")) %"%# &"#! '")) $"#! *"(! )#"!)
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#" )("#* )("!$ )"(# (")+ ("&% %"#* %"!$ &"## '"#* $"## *"(# )#"(*
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ !"&$ &"&$ *"#+
'"),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 !"&# &"&# *"#(
'#;<'0'W'P;)22;:3 65#7 $5!$ 458% %5#7 !758& )("(' )"#+ ("#* ("%! %"(' %"%+ '"%+ )#")$
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584 )("(% )"#$ ("#' ("%) !"%* %"(% %"%$ &"%* '"%$ *"## )#")&
N O R T H B O U N D
,
-
.
/
Let’s take a trip…
step 1(my house)
step 2(timing point)
step 3(transfer)
step 4(destination)
Almost half of participants were unable to correctly identify bus times using the tabular schedules.
Design Elements of Effective Transit Information Materials,National Center for Transit Research at the University of South Florida(http://www.nctr.usf.edu/pdf/527-12.pdf)
Result of Florida study
TrilliumTRANSIT INTERNET SOLUTIONS
Why Google Transit?
Google Transit provides is a familiar format for public transportation information
Source: Pew Internet & American Life Project,(http://www.pewinternet.org/pdfs/PIP_Internet_and_Daily_Life.pdf)
The third most common internet activity for Americans is to “search for a map or driving directions,” (87%) behind only email and using search engines.
TrilliumTRANSIT INTERNET SOLUTIONS
Why Google Transit?
Most Americans use the internet
Source: Pew Internet & American Life Project,(http://www.pewinternet.org/pdfs/PIP_Internet_and_Daily_Life.pdf)
• 73% of all Americans are internet users
• 63% of of people in rural areas• 53% of < $30k/year income
households• 71% of 50-64 year olds• 88% of 18-29 year olds
Most Americans are on the web
TrilliumTRANSIT INTERNET SOLUTIONS
Why Google Transit?
Shows transit as an alternative to driving
Travelers who will otherwise never think of transit or visit your website will see the transit option
TrilliumTRANSIT INTERNET SOLUTIONS
Why Google Transit?
Interface in 12 different languages
TrilliumTRANSIT INTERNET SOLUTIONS
Why Google Transit?
Available on mobile devices like iPhones and BlackberriesTwitter status messages:• “I’m thinking of catching my
1st ever bus since iPhone 2.2 got released! It even tells you the bus timetable!” @timjennion
•Took a bus for the first time in over a year. The new public transport option in maps on the iPhone is brilliant!” @helloBos
What is it?
Why Google Transit?
Participating
Making the most of Google Transit
TrilliumTRANSIT INTERNET SOLUTIONS
Duluth Transit Authority12% ridership increase w/ Google Transit as part of marketing package
Redwood Transit System Google Transit + high gas prices +
university bus pass = 30% year-over-year ridership increase
General Manager says “passengers love it.”
Hampton Roads Transit “Google effect” – Google’s image has
helped to improve public perception
Agency experiences
Making the most of Google Transit
Agency website can include trip planner form
TrilliumTRANSIT INTERNET SOLUTIONS
Making the most of Google Transit
Choose an easy-to-remember web-address to include on vehicles, schedules, signs, press releases, and outgoing off-hours voicemail greeting
TrilliumTRANSIT INTERNET SOLUTIONS
ci.yourcity.ca.us/depts/transit/index.aspx?page=main is not easy-to-remember!
Making the most of Google Transit
Use Google Transit as a tool to make transit a more readily available option when someone is planning a trip
Example:CalACT conference webpage
TrilliumTRANSIT INTERNET SOLUTIONS
TrilliumTRANSIT INTERNET SOLUTIONS
Making the most of Google Transit
Use Google Transit as a tool to make transit a more readily available option when someone is planning a trip
Example:CalACT conference webpage
Transit instructions on the Northcoast Journal event calendar:to reach new audiences and improve off-peak ridership.
Making the most of Google Transit
Leverage your investment: Take advantage of other uses for Google Transit feed data
TrilliumTRANSIT INTERNET SOLUTIONS
TimeTable Publisher:takes what was a multi-day process of proofreading schedules into a few hour long process of automatically outputting schedules (see timetablepublisher.org).
108-H Line
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Page #1 Created on: 10.24.2008 at 1:10:PM PDT Effective: October 24, 2008
TrilliumTRANSIT INTERNET SOLUTIONS
Making the most of Google Transit
Mashup with other geographic information
Example: UC Berkeley Bear Transit shuttle routes with parking lots and bike parking
Maintaining data
Trillium’s WebSchedule to publish and maintain Google Transit Feed information
TrilliumTRANSIT INTERNET SOLUTIONS
Maintaining data
What info needs to be updated?
TrilliumTRANSIT INTERNET SOLUTIONS
• Timetables
• Stop locations
• Route alignments
• Fares, zones, fare rules
• Holidays
• Seasonal service start and end dates
Changes should be published to Google two weeks in advance. If Trillium makes the update, we need to receive notification one month in advance.
Questions?
TrilliumTRANSIT INTERNET SOLUTIONS
Aaron [email protected]: www.trilliumtransit.com/blogTwitter: @aaronantrim