Effective Web Marketing for International Audiences

 

Tlalit Prescher

VP Marketing

Cal – Int’l

MIT Forum July 2008

Agenda

• Adjusting your messages to different audiences

• Different marketing channels to different audiences

• Cultural differences impact on message and channel

• Global marketing via local marketing

Adjusting your messages to different audience

• Language• Look and Feel• Customer Behavior• Customer Status (new,

current, inactive)

AOL. Com Vs. AOL.co.uk

Different marketing channels for different audiences

• SEO• Media Buying• E-mail Marketing • Affiliates program• Viral marketing• PR• Blogs• Additional tools (popups, messages on

the website, toolbar etc.)

A visitor to your landing page decides whether or not to stay within 8 seconds.

As many as 50% of users bail after just a glance.

Users are asking themselves:

– “Am I in the right place?”– “Does this place match what I was hoping to see?– “Should I bother reading or click away immediately?”

8 Seconds!

First Impressions: Users move fast

Landing pages

What is Conversion Rate?

The percentage of people who see your offer who actually do what you're asking them to do.

• Virtual prepaid card• Reloadable and non reloadable

card

wwwcard

Culture differences

Thank you

www.www-card.com