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Tips to Improve Online Video Branding Exposure

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For many businesses online video branding is a vital component of marketing. It is no mistake that this is where a lot of top companies spend their money. Whether your business is large or small, using a smart approach to how you use branding in online videos can have a significant impact.

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Page 1: Tips to Improve Online Video Branding Exposure

ONLINE V IDEO BRANDING T IPS Ni gel Camp www.devi l boyproducti ons.com

Page 2: Tips to Improve Online Video Branding Exposure

For many businesses branding is a vital component of marketing. It is no mistake that this is where a lot of top companies spend theirmoney. Whether your business is large or small, using a smart approach to how you use branding in online videos can have a significantimpact. To get the most impact out of your videos, below are some tips that should not be left out of your video production.

> Tips1. Logo Intro2. Lower Thirds3. Logo Outro4. Watermark

ENHANCE YOUR

ONLINE V IDEO PRESENCE

W: www.thevideoeffect.tvT: @thevideoeffect / @nigelcampE: [email protected]

Page 3: Tips to Improve Online Video Branding Exposure

Given that branding is so important these days for marketing purposes,your company logo should always be used to introduce your videocontent. It helps to communicate to your audience information aboutyour business and the essence of your business. Logos can eitherappear static with a simple fade in or they can have more complexanimations. The next time you are watching a fi lm or movie watch howeach of the main studios present their logo before the fi lm begins. Makesure you use a high resolution image of your logo. A lower resolutionimage fi le won't appear clear on screen if the video is enlarged. Also, ifyou go to the trouble of shooting in high definition, a lower resolutionlogo will only detract from the overall quality of the video.

When displaying your logo, you want the intro to last long enough, but

LOWER THIRD

LOGO INTRO

Lower thirds are commonplace in the television industry and aretypically placed in the lower area of the screen. Unlike the namesuggests, the graphic is not necessari ly placed in the lower end ofthe screen.

These days lower thirds can be added using home editing orprofessional software. In their simplest form lower thirds are just textoverlaying video with perhaps a drop shadow, but they can also beanimated using a variety of effects.

Lower thirds are commonly used to identify the subject on screenand may also list further information such as the subjects title,location or contact detai ls.

Let your audience know who they are speaking to with a lower third

don’t get carried away with showing your logo for too long or your audience may lose interest. Depending on the animatedcomplexity of a logo, intros should appear on screen just long enough to read which could be as little as 2 seconds and no longer

W: www.thevideoeffect.tvT: @thevideoeffect / @nigelcampE: [email protected]

Page 4: Tips to Improve Online Video Branding Exposure

LOGO OUTRO (WITH CALL TO ACTION)

Once your video comes to an end, give your audience anopportunity to contact you. Don’t overlook including your businesscontact detai ls or social media information. If they are viewing thevideo on your website they will have easier access to your contactinformation, but you should sti l l include all relevant contact detai lson your video in case it is found in cyber space. Every video has thepotential to be shared. Consider including information on thefollowing: Facebook, Twitter, Linkedin, email address, web address,phone.

WATERMARK (OPTIONAL)

A watermark is a great way to brand your video. It can also be usedto identify ownership. Watermarks are typically placed at any ofthe corners of the video. Additionally, they may be applied with asemi transparency similar to many examples that can be seen duringyour favourite fi lm on television.

Consider including information on the following: Facebook, Twitter, Linkedin,

email address, web address, phone.

Click on the icon below to view an example of the video

Protect your privacy and show off your branding by including a watermark

as shown above.

W: www.thevideoeffect.tvT: @thevideoeffect / @nigelcampE: [email protected]

Page 5: Tips to Improve Online Video Branding Exposure