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I did this as a special online webinar for my friend Jay Berkowitz Internet Marketing group.
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WARNING: This next presentation is rated PG
P.P.C. Created eCommerce
That’s Me
Can You Handle The Truth?• Explore new
ideas• Discover
opportunities• Investigate facts• Prepare for some
discomfort• One dude’s story
The Web Walls
Interactive Evolution
The New Web Experience Trilogy
• Personalized– Unique results– Location based– Historical (behavior)
• Socialized– Shareable– Easy to consume
• Mobilized– Location based– App Experience
Study the 1%
• Who should we watch?• Study the best• Ignore the stunned,
unhealthy, immature
The Dell PC $6.5 Million Twitter Case Study
Sold $6.5 million On Twitter Worldwide Audience WOW!
Numbers are in Millions so this is $52,000,000,000
Billion with a B - in Net Revenue
Pie Chart of Social Media’sContribution to Gross Profits
Perspective is Always Important
For every $10,000.00 in Dell revenue
Only $1.00 comes from the social media of Twitter
Excuse me?
The media coverage was PRICELESS!
Content
• Editorial (Descriptions)• UGC – User Generated Content• Product Data• Branding
Results
• Revenue (R.O.I)• Globalization• Cost - Efficiency• Product Data• Leverage
•No offer, no response •No response, no ROI
Mezlow’s Hierarchy • A theory in psychology• Proposed by Abraham Maslow in 1943 • Theory of Human Motivation
The Deadliest Sin
The more clicks the better
•High CTR and low conversion
•Stop keyword stuffing
•Target to improve quality scoring
•NEVER Blackhat SEO
Social Intelligence
Communication Cycle
Who are you talking
too?
Keep them“in theknow”
Spark aConversation
Let’s FOCUS on some tools
Plug in from rapportive.com
TubeMogal
a single point for deploying uploads to the top video and social networking sites
Plug in from rapportive.com
Slideshare
http://www.youtube.com/watch?v=dP0Oe82t66k
YouTube is your microsite
• Group playlist by theme
• Add tool tips• Link to
internal pages
• Make public• Continue to
create
Satisfaction
Simplify Everything
John Lawson CEO 3rd Power Outlet
Founder ColderICE.com
ColderICE.com
Email: [email protected]
Twitter: @ColderICEFacebook.com/ColderICE
Linkedin/in/ColderICE
The Atlanta eBiz GroupeCommerceMeetup.com