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Transforming an Enterprise
Pearson Case Study
Sonja KresojevicLean Startup Conference 2016
Learn Build
Measure
Disruptive Environment
Most likely outcome
Pearson’s challenge
• Unbalancedportfolio,lot’sofduplication• Transitionfromprinttodigital• Bigbets• Verylittleinnovationordisruption=nogrowth• Slowspeedtomarket• Complexdecisionmaking• Customersinvolvedtoolate
AnnualPlans
BigBudgets
ComplexSystems
Five pillars of transformation
• Portfolioapproach• LeanProductLifecycle• Investmentgovernance• Bestpracticeandbehaviors• Organizationalculturechange
Pearson continuous transformation journey..
PLCworkinitiated
PLCv1.0launched
Incremental fundingagreedwithFinance
PLCCoachProgramlaunched
Firstearlyadopters
PLCglobaladoption
Portfoliotool
Activeportfoliomanagement
PLC Roadshowworkshopsandtraining
Firstviewoftheglobalportfolio
andExecendorsement
Producttaxonomy
v1.0
Disruption within..
Strong global community
Product Development redefined
Finance HR Legal ProductDevelopment Marketing Sales
Product Portfolio few years back..
Lean Product Lifecycle Framework
Idea
Explore
Validate
Grow
Sustain
Retire
RIGHTSIDE:Product-Marketfitwithaworkingbusinessmodel
Increasetransparencyofmatureinvestmentstoensurealignmenttostrategy
LEFTSIDE:Validateassumptionsandhypotheses
Reducestheriskofwastedinvestmentandallowsteamstopivottonewandbetterideas
Explore
Grow
Quarterly
Quarterly
Validate
Sustain
RetireIdea <£50ktoExplore
<£250kToValidate
Product Councils i.e. Investment boards
Core PLC Artifacts
ProductTeams usethetemplates tocollateandpresentevidence ateachstage.
Investmentdecision-makersuseandextendthescorecards togradetheevidence andmakego/no-go/pivotdecisions.
Selfstarters usePLCplaybookas“how-to”guidesprovidingsufficient informationtogetthemupandrunning.
Transparency at Scale
ProductData
ProductTrends(Actuals/Forecast)
PortfolioReporting
HistoricRecordofDecisions
Stage-Gatecriteria
$
PortfolioTool
Key lessons• Ensureleadershipsupport• Connecttobusinessoutcomesandshowimpact(everyonelovesgoodKPIs)• Don’tunderestimatepowerofdenial• Getfinanceonboard• Powerofdata
• Buildasmallcoreteamtodrivetransformation,usecommunityandTTCtoscale
• Thinkbig,startsmall• Learnthelanguage• Don’tunderestimatethescaleoftheeffort• Eatyourowndogfood
• Buildstrongcommunitiestodrivechangeandstaysane• It’samovement• Investinpeople• Rewardandincentivizerightbehaviors
