TIME TO THINK: SME 2030+

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06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL

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TIME TO THINK: SME 2030+‘Tomorrow's Global Citizens and the Inclusive Economy’

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Q: BY 2020, HOW WILL GREAT LEADERSHIP BE MEASURED?

The focus will be on:

a)People (Social Capital) and Planet (Sustainability)

b)Purpose

a)Profitability

a)By all 4: People, Planet, Purpose and then Profit (in that order )

POLL QUESTION

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INDIVIDUAL CORPORATE

TIME LINE

1910s Militarism

50s-60s Mass Consumption

INDIVIDUAL CORPORATE

Individualisation (ME) Agility & Expertise

Product is KingMaterialism

Sustenance Basic Products

Security More Choice

90s-00s Knowledge Era & Sustainability

2020+ The Good Life & New Models

70s-80s Post-Fordism & Oil Crisis Automation

Access & Services2000+ The Networked Society

20s-40s Keynesianism & Fordism SpecialisationSocial Attachment

Pre - 1900 Industrialisation

Mobility & Diversity

Meaning (WE)& Wellbeing

Open Dialogue& Engagement

The Evolution of Consum

ption– Kjaer Global ©

2013

Status

SOCIETY

Keynes predicted that by 2030 we would only work a 15-hours week as we would have ‘enough to lead the Good Life’

THE EVOLUTION OF CONSUMPTION

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Icelandic Natural H

otspring - Photo: Kjaer Global

Icelandic Natural H

otspring - Photo: Kjaer Global

Family H

oliday in Norw

ay - Photo: Harald Brekke

San Francisco Museum

of Modern Art - R

endering: Snøhetta

NAVIGATING COMPLEXITY

So how do organisations navigate complexity and connect with people in a meaningful way?

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THE ‘4P’ MODEL

* PEOPLE

* PLANET

* PURPOSE and then

* PROFIT

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The National G

allery London and GE - Photo: H

arald Brekke

Only 20% of brands globally are perceived to have a notable impact on our sense of wellbeing and quality of life

MEASURING PERFORMANCE kjærGLOBAL

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Q: ARE YOU A ‘LEFT’ OR A ‘RIGHT’ BRAIN THINKER?

a)Left Brain thinker (Logic, Analytic, Pragmatic)

b)Right Brain thinker (Intuitive, Synthesising, Idealistic)

c)I am a combination of both Left and Right

POLL QUESTION

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RIGHT• Intuition• Vision• Possibilist

LEFT• Facts• Logic• Pragmatist

Whole Brain Thinking – K

jaer Global ©

2013

2. SOC

IAL

3. EMO

TION

AL

4. SPIRITU

AL

1. SCIEN

TIFIC

1. SCIENTIFIC 1. SCIENTIFIC

2. SOCIAL2. SOCIAL 3. EMOTIONAL3. EMOTIONAL

4. SPIRITUAL4. SPIRITUAL

‘Meaningful Brand Performance’ means delivering value in all dimensions in order to engage with people

MULTIDIMENSIONAL THINKING

Trends Filter

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DigitalNatives

Good Cause

Trend Atlas – Kjaer G

lobal © 2012

UNIVERSAL VALUES

CARING ORGANISATIONS

MEANINGFUL EXPERIENCES

GLOBAL POLITICS & LEGISLATIONS ENVIRONMENT ISSUES

A BETTER WORLD

QUALITY OF LIFE

Mindfulness HappinessHunting

BrandEngagement

Work/LifeBalance

SocialCapital

CulturalConsumption

Enoughism

TheReal Thing

2. SOC

IAL

3. EMO

TION

AL

4. SPIRITU

AL

1. SCIEN

TIFIC

EMERGENT TECHNOLOGIES

Internet ofThings

Clean TechBioRevolution

EmpathicLeadership

The Good Life

ConvenienceSociety

LearningCommunities

CrowdedPlanet

ClimateChange

AlternativeEnergies

ECONOMIC DRIVERS

PATCHWORK TRIBES

No AgeSociety

Global Citizens FemaleEmpowerment

CreativeClass

Free-RangeParents

COMMUNICATION NATION

DialogueDriven

Education 4.0

‘Deep’Storytelling

SocialEntrepreneurship

CollaborativeConsumption

POSITIVE WELLBEING

FoodieCulture

AlternativeTreatments

ActiveLeisure

UrbanisationBioDiversity

ConsideredConsumption

IntelligentReduction

TheBig Society

InclusiveDesign

TransmediaPlatforms

Biomimicry

CloudIntelligence

One PlanetLiving

RedefinedFamilies

HealthChallenges

ResourceShortage

Soft Power PublicPolicies

TurbulentMarkets

RisingEconomies

InnovationHubs

NewModels

GeopoliticalIssues

TotalTransparency

TREND ATLAS 2030+

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KEY MACRO TRENDS

* RADICAL OPENNESS (Total Transparency & Reputation Economy)

* WECONOMICS (Cloud Collaboration & Disruptive Innovation)

* ‘BIG-DATA’ NETWORKS (Meaningful Analytics & Multi-Channel)

* GLOBAL CITIZENS (Talent Mobility & Network Clusters)

* BETAPRENEURSHIP (Creative Communities & Autonomy Economy)

* NO AGE SOCIETY (Inclusive Solutions & Lifelong Learning)

* SOCIAL CAPITAL (Glocalisation & Authentic Storytelling)

* THE GOOD LIFE (Positive Psychology & New Models)

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In the digital Reputation Economy – organisations have to work harder not only to be noticed, but also to be trusted

RADICAL OPENNESS - Total Transparency & Reputation Economy

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Cloud Collaboration inspires disruptive innovation and new business models – where agility and scalability rule

WECONOMICS - Cloud Collaboration & Disruptive Innovation

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Window

s 7 Phone

’Big Data’ intelligence – gathered by people, organisations, governments and things – brings huge opportunities

‘BIG-DATA’ NETWORKS - Meaningful Analytics & Multi-Channel

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The needs and wants of the Global Citizen will set new standards in virtually all areas of society and business

GLOBAL CITIZENS - Talent Mobility & Network ClustersSource: G

lobal Talent Rally, C

IFS, 2010

1985-2010 GLOBAL WORKFORCE 2.0

2010-2020 GLOBAL WORKFORCE 3.0

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Entrepreneurship is key to personal autonomy, as well as the welfare state, jobs, innovation and competitiveness

BETAPRENEURSHIP - Creative Communities & Autonomy Economy

Photo: The Photo: The Treehotel

Treehotel in in H

aradsH

arads North Sw

eden N

orth Sweden

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According to the UN, 2 billion people will be aged 60+ by 2050 – 22% of the world population

‘NO AGE’ SOCIETY - Inclusive Solutions & Lifelong Learning kjærGLOBAL

Sense of Purpose Photograph by D

avid McLain, N

ational Geographic

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Social capital is not just the sum of the institutions which underpin a society – it is the glue that holds them together

SOCIAL CAPITAL - Glocalisation & Authentic Storytelling

Photo: The People’s Supermarket London

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POLL QUESTION

Q: WILL ORGANISATIONS ADOPT A ‘GOOD LIFE’ INDEX BY 2020?

a)Absolutely

a)Maybe

a)Not at all

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Photo: The School of Life London

As the definition of the ‘Good Life’ goes public, we start to question the conventional way of measuring success

THE GOOD LIFE - Positive Psychology & New Models

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TOMORROW’S INCLUSIVE SOCIETY

ME

WE

EMOTIONALRATIONAL

REPUTATIONRadical Openness

MULTI-CHANNEL‘Big-Data’ Networks

SOCIAL INNOVATORS

INCLUSIVE VISIONARIES

CREATIVE ENTREPRENEURS

TECH COLLABORATORS

INCLUSIVENESSNo Age Society

THE

4Ps

Mindset M

ap Illustration 2013 © Kjaer G

lobal

GLOCALSocial Capital

NEW MODELSThe Good Life

People Planet

Profit Purpose

AUTONOMYBetapreneurship

MOBILITYGlobal Citizens

COLLABORATIONWeconomics

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Photo: The Treehotel in Harads N

orth Sweden

Winners of the future will be the organisations that are agile enough to adopt the 4Ps

CONCLUSION


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My ‘TRENDS MANAGEMENT TOOLKITS’ book is published by Palgrave Macmillan Business in 2014

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