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About our competitor:
McDonald's Canada
One of Canada’s largest fast-food chains
Over 36,000 locations serving 69 million customers in
over 100 countries each day
Rivals in identical markets
Research and Development
Innovation in improving restaurant
dining experience
Reinventing new food menu items
Entering new markets
Innovations in Technology
Shelf serve kiosk
“Create Your Taste” burgers
Fast, Cut Cost, & Fun
Australia and California
https://mcdonalds.com.au/
Reinventing the Menu
Introduced in late 2013
Meet changing consumer’s
lifestyles
Health conscious brand
At Home: McCafé
78 per cent of coffee
consumption is done at
home
Premium Dark Roast
https://mcdonalds.com/
Social Responsibilities : SportsMCDONALD'S OUR INVOLVEMENT WITH SPORTS IS NO EXCEPTION.
Culture and Health Lifestyle
http://http://http://http://www.mcdonalds.ca/ca/en/communities/sports_sponsorships.html
Social Responsibilities: Charity
Ronald McDonald Care
Mobile
Play A Responsible Participanthttp://www.mcdonalds.ca/ca/en/communities/rmhc.html