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Tieto Industrial Experience Growth via customer-facing digitalization, customer experience and business renewal

Tieto Industrial Experience - Future of B2B customer engagement

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Page 1: Tieto Industrial Experience  - Future of B2B customer engagement

Tieto Industrial

Experience

Growth via customer-facing

digitalization, customer experience

and business renewal

Page 2: Tieto Industrial Experience  - Future of B2B customer engagement

Tieto Customer Experience Management Targeting industry-specific challenges with concepts, agile approach and clear target architecture

Adaptive Store

Me-tailing

Sell’n’Deliver

Anywhere

Savvy Retailer

Proactive Mobile

Digital Branch

Finance App

Collection

Intelligent Banking

Intelligent Sales

Digital Customer

Smooth Claims

Customer Foresight

Tieto Retail

Experience

Engaging Banking

ExperienceSmart Insurance

Experience

Online Enabled

Commerce

Connected Customer

Service

Accelerated Sales

Force

Intelligent Marketing

Tieto Industrial

Experience

Shared trends, user requirements and technologies

Page 3: Tieto Industrial Experience  - Future of B2B customer engagement

Tieto Industrial

Experience

concept

The future of B2B customer

engagementThe future of B2B commerce builds on a

digitally enabled customer experience.

Development needs• Creating a seamless experience for the

multi-channel customer journey

• Holistic view on digitalization & technologies

• Build capabilities to support innovation and

new growth concepts

• Utilize modern development methodologies

for business agility and renewal

Why TietoWe understand the whole B2B process – from

the complexity behind the surface to the

streamlined experience your customer values.

As a pioneer in managing large-scale information

systems and change initiatives, we can provide a

holistic approach and agile delivery methodology

to drive change.

Customer benefitCreating growth opportunities via a seamless

and personalized customer experience that

perfectly merges existing touch points with the

possibilities of the digital world.

Page 4: Tieto Industrial Experience  - Future of B2B customer engagement

Tieto Industrial

Experience

solutions

How do I create growth by

selling products online and

drive service business

while increasing convenience

and reducing churn?

How do I provide self-service

tools for customers and also

enable service agents to provide

seamless support to increase sales

and lower customer service costs?

How do I provide my sales force &

field service with modern sales

tools and enable complex guided

selling & RFQ capabilities while

reducing sales costs?

How do I make marketing feel like

a service by creating personal and

engaging dialogue with customers

to create leads, accelerate sales

and increase loyalty?

Online enabled

commerce

Connected customer

service

Accelerated sales force

Intelligent marketing

Page 5: Tieto Industrial Experience  - Future of B2B customer engagement

Online enabled commerceDrive growth through online sales

VisionCreate a seamless commerce experience that

merges the online and offline worlds. Enable

selling products online and increase share-of-

wallet while increasing convenience and

reducing churn.

ExperienceWe understand the whole B2B process – from

the complexity behind the surface to the

streamlined experience your customer values.

As a pioneer in managing large scale information

systems and change initiatives, we can provide a

holistic approach and agile delivery methodology

to drive change.

ValueOpportunity to disrupt yourself by creating new

online service models. Bundle online service to

product and service sales and exploit the

possibilities of the Internet of Things to support

business growth at a lower transaction cost – all

the while giving your customer a superior

experience.

ToolsA set of digital solutions that enables efficient

B2B e-commerce, order management and

product information management. Running on

SAP’s Hybris software and other leading key

technologies, these solutions form clear target

architecture for growth and business agility.

Page 6: Tieto Industrial Experience  - Future of B2B customer engagement

Connected customer serviceSeamless service as competitive advantage

VisionCreate new online services to support service

business growth. Provide self-service tools and

enable customer service agents to provide

seamless support to increase sales and lower

transaction costs. Treat your seamless service

channels as a product with such value that your

customers would be willing to pay for it.

ExperienceTieto has delivered personalized, digitally-

empowered experience to customers from a

multitude of industries for years. In-depth

industry knowledge combines with competencies

to create the platforms, architectures and

systems needed for your business success.

ValueA good digital customer experience improves

loyalty among customers and provides better

prospects to sell more. Set up multi-channel

contact centres, enable a wide range of self-

services and even provide remote consulting to

your customers, either in person or through

videos and demos.

ToolsGenesys omnichannel customer service

technology combined with other leading software

solutions, delivered from the cloud or on-

premise. Commerce platforms utilized as a

customer interaction hub for self-service and

personalized experience.

Page 7: Tieto Industrial Experience  - Future of B2B customer engagement

Accelerated sales forceOnline enabled sales teams

VisionCreate efficient sales teams and enable top

performer results and increasingly consultative

sales models. Provide sales with modern online

tools and enable complex CPQ (Configure-Price-

Quote process) and guided selling capabilities

while reducing sales costs. Provide field services

with mobile tools for added customer experience

and process visibility.

ExperienceDigital solutions combining mobile-enabled

CRM, knowledge management, guided selling

and sales & service applications in a mobile-

enabled package that will be an invaluable help

for your front-line salespeople.

ValueTieto solutions put efficient online tools at the

fingertips of the people you rely on for your sales

success, speeding up sales, improving the

experience of those who do the work, and

enabling a change in your sales model.

ToolsSalesforce and Microsoft Dynamics CRM

together with other top-notch technologies to

mobile-enable your sales teams also with offline

capabilities and access to commerce platforms

for a seamless customer experience.

Page 8: Tieto Industrial Experience  - Future of B2B customer engagement

Intelligent marketingMaking marketing feel like service

VisionCapturing, analysing, and acting on real-time

customer data will allow you to be more

personal. Make marketing consistent and

relevant in all channels to create leads,

accelerate sales and increase loyalty.

ExperienceMarketing is probably undergoing the biggest

change in digitalization. Tieto provides assisting

technologies including advanced data capture

and analytics, with the results displayed on

easily readable dashboard-like interfaces. Big

data in a way that dynamically segments your

target audiences.

ValueImprove your brand awareness, generate more

leads, pinpoint the most efficient marketing

channels and drive growth by reaching new

customer segments. Integrate efficient lead

generation into marketing and continue into

efficient resource use in sales. This breaks the

silos between marketing and sales.

ToolsAdobe Marketing Cloud and SAP Hybris as the

main technologies, complemented by content

and digital asset management solutions plus

CRM (Customer Relation Management) and PIM

(Product Information Management) integration.

Page 9: Tieto Industrial Experience  - Future of B2B customer engagement