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TIBCO - International Trade Fair for Consumer Goods

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The International Trade Fair for Consumer Goods is a traditional fair, one of the first exhibitions ever organized in Romania. Launched in May 1974, the first edition of the fair covered an area of 16.500 square meters and gathered exhibitors from 11 countries. Later on, the basis of many of the specialized fairs organized by Romexpo came from TIBCO’s thematic. During the 4 days of the International Trade Fair for Consumer Goods will bring into visitors’ attention a large offer from the Romanian and international market.

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Page 1: TIBCO - International Trade Fair for Consumer Goods

International Trade Fair for Consumer Goods31st edition, May 29th - June 1st 2014, Romexpo Central Pavilion

Organizer: Partner:

www.tibco.ro

Page 2: TIBCO - International Trade Fair for Consumer Goods

TIBCO is one of the traditional fairs organized by ROMEXPO, being one of the first

exhibitions ever organized in Romania.

Launched in May 1974, the first edition of the International Trade Fair for Consumer

Goods Bucharest covered an area of 16,500 sqm, gathering exhibitors from 11 countries.

Later on, the basis for many of the specialized trade fairs organized by Romexpo came

About TIBCO

Later on, the basis for many of the specialized trade fairs organized by Romexpo came

from TIBCO’s thematic.

Developing a new tradition with the ”Made in” concept promoted at the previous three

editions, at TIBCO 2014 the participating companies will exhibit consumer goods from

international markets.

The entrance is free for visitors.

Together with KIDEX and BOOKFEST, TIBCO will benefit from a cumulated traffic of

over 90,000 visitors, offering a pleasant leisure activity alternative.

Page 3: TIBCO - International Trade Fair for Consumer Goods

YOUR FAMILY SALON (cosmetics and perfumes, clothes, footwear, jewellery, watches

and other accessories, food products, alcoholic and nonalcoholic drinks, natural products

and unconventional therapies, weight loss products, gifts and handicrafts, events)

YOUR HOUSE SALON (electronics and appliances, interior decorations, plastics, sanitary

Thematic

YOUR HOUSE SALON (electronics and appliances, interior decorations, plastics, sanitary

and household articles, furniture, household goods and equipment, chemicals, cleaning

and hygiene items)

ECO SALON (organic food, organic drinks, organic cosmetics and eco tourism)

TRADITIONAL COMMERCE (shopping carts, lighting systems, cooling systems, cash

registers, display systems, monitoring systems, marking and labeling systems, stand

producers, kiosks etc.)

E-COMMERCE (distribution and delivery systems, ordering system, e-commerce

platforms, online payment systems, insurance services, storage spaces, online publicity)

MULTI LEVEL MARKETING

FINANCIAL SERVICES AND INSURANCE SALON

Page 4: TIBCO - International Trade Fair for Consumer Goods

VISITORS� Investors

� Retailers

� Entrepreneurs

� People with medium and high income

� Middle aged employees

TIBCO 2014 – TARGET AUDIENCE

At the 2013 edition, over 70% of TIBCO’s visitors were agedbetween 18 and 35 years old, 59% of them being employed.

TIBCO 2013 – VISITOR’S PROFILE

EXHIBITORS� Producers, importers and distributors of consumer

goods, companies like: Cargo Partner, Ciserom,

Veronesse, Electroarges, Hofigal, My Domo Home

Appliance, Cefin Romania, Celadrin, Hypericum;

� Associations and organizations in the field.

5%

retiree

entrepreneur

between 18 and 35 years old, 59% of them being employed.

Over 80% of visitors consider the thematic, the program of sideevents and the exhibitors’ offer as ”good” and ”very good”.

34%

37%

23%

6%

18-25 years old 26-35 years old

36-55 years old over 55 years old

59%41%

female male

59%

14%

9%

7%

6%

employee

student

unemployed

independent/freelancer

retiree

0

20

40

60

80

100

exhibition thematic

side events program

exhibitor's offer

unsatisfactory satisfactory good very good

Page 5: TIBCO - International Trade Fair for Consumer Goods

TIBCO is the perfect place to exhibit new products and tolaunch products suitable to consumers’ lifestyle. Theexhibiting companies are always seeking to develop andintroduce on the market products designed to meet

Participation fees

TIBCO

May 29th - June 1st 2014

introduce on the market products designed to meetcustomer’s needs.

The exhibitors will have the opportunity to meet theircompetition and new customers and also to strengthen therelationship with the loyal clients.

The International Trade Fair for Consumer Goods offersopportunities for sale, prospecting and entering newmarkets and sectors in the industry, to establish newbusiness contacts, to recruit distributors and sale agents inan pleasant environment: ROMEXPO Central Pavilion -the only location in Romania internationally certifiedfor trade fair organizing.

Registration fee - 75 EUR

Indoor space rent:- smaller or equal than 30 sqm – 45 EUR/sqm

- bigger than 30 sqm – 30 EUR/sqm

Outdoor space rent - 20 EUR/sqm

Standard Stand Construction:Indoor – 15 EURO/ sqm

Outdoor – 40 EURO/ sqm

*The fees do not include VAT

Page 6: TIBCO - International Trade Fair for Consumer Goods

ROMEXPO FOR EXHIBITORS Intensive campaign that will promote the event through:

The side events willtransform TIBCO into ashopping destination andalso into an entertainmentplace both for adults and

TIBCO

May 29th - June 1st 2014

Intensive campaign that will promote the event through:155 TV commercials, 30 news and advertorials, 100 radiocommercials, 3.000.000 online postings, 40 outdoorlocations, 280 indoor locations, 300 pressappearances, 5.000 invitations, newsletters (twice amonth), exhibition site: www.tibco.ro, social media:Facebook, Twitter, LinkedIn, SlideShare.

CUSTOMIZED SERVICES Newsletters, printing services, media campaigns atadvantageous prices – these are just few of the facilitiesprovided in order to improve your participatingexperience.

place both for adults andchildren, as in the sameperiod takes place KIDEX -Exhibition for products andservices for babies, childrenand future parents.Therefore the visitors cantake part in many showsand concerts.The playgrounds especiallydesigned for children, willtransform the CentralPavilion into the perfectlocation for spendingpleasant time with thefamily.

Page 7: TIBCO - International Trade Fair for Consumer Goods

TIBCO 2013 – Photo retrospective

Page 8: TIBCO - International Trade Fair for Consumer Goods

PROJECT COORDINATOR

Laura IORDACHEPhone: +40 21 202.57.23Mobile: +40 758 053 134Fax: +40 758.837.725E-mail: [email protected]

SALESBogdan PERIVERZOFPhone: +40 21 207.70.00 ext.1035

YOUR TEAM

Contact

MARKETINGCristina CUCIUREANUPhone: +40 21 207.70.00 ext. 1129Phone: +40 21 207.70.00 ext.1035

Mobile: +40 758 837 741Fax: +40 21 207 70 70E-mail: [email protected]

Irina TOPCIUTelefon: 021 207.70.15 int. 1103Mobil: 0744 333 556Fax: 021 207.70.70E-mail: [email protected]

Marian COSOIUTelefon: 021 207.70.15 int. 1351Mobil: 0749 051 417Fax: 021 207.70.70E-mail: [email protected]

65-67, Marasti Blvd.

011465, Bucharest-Romania

E-mail: [email protected]

Web: www.romexpo.ro

www.tibco.ro

Phone: +40 21 207.70.00

Fax: +40 21 207.70.70

Phone: +40 21 207.70.00 ext. 1129Mobile: +40 745 055 348 Fax: +40 21 207.57.26E-mail: [email protected]

PR & ADVERTISINGCatalina MIHAIPhone: +40 21 207.70.00 ext. 1210Mobile: +40 75 883.77.60Fax: +40 21 207.57.26E-mail: [email protected]