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As employers try to develop an understanding of the current talent market, two major trends stand out. Firstly, the increasing pace of change along with shortening product life cycles, decreasing employee loyalty, and political fragmentation, all contribute to significant uncertainty, rendering long-term planning complex and difficult. Secondly, with the world economy coming to a halt in the wake of the Great Recession, employers need to brace themselves for an extended period of low or even no growth, with major implications for talent management. On a positive note, technological innovation – like Big Data and End-to-End Systems – is reshaping the scope and nature of the HR function, opening up new ways for it to add business value and become more strategic.
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Thriving in an Uncertain World – become a Factualist Employer
Claes PeyroniRecruit 2014Amsterdam, June 5, 2014
2universumglobal.com
Who we are
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Present around the worldUniversum has been helping the world’s leading companies strengthen their Employer Brands for the past 25 years. We employ approximately 200 people with regional offices in New York City (Americas), Basel (Europe), Singapore (APAC) and Stockholm (Nordics).
Global leader in employer brandingWe serve more than 1.200 clients, including the majority of Fortune 100 companies, and annually publish the World’s Most Attractive Employers.
Provide insights and knowledgeWe survey over 700.000 students and professionals annually in over 60 countries. The surveys are the foundation of our IDEAL Employer Rankings which are published around the world in partnership with the New York Times, Le Monde, BusinessWeek and other publications.
Spread the wordWe publish more than 150 career publications in 10 countries and have 10 career sites with over 1.500.000 visitors/month. We organize 40 events with over 3.000 participants in 14 countries.
What’s going on in the world?
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Talent availability
Increasing pace of innovation
Two-speed world
Rapidly changing consumer behavior
Talent loyalty
Rapidly emerging markets
Accelerating talent mobility
No growth
War for talent is over. Talent
won.
Shorter product life cycles
Information avalanche
PROJECT FOCUS
In an uncertain world, the “Factualists” emerge
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Fatalists Factualists
What do Factualist employers do?
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Make Talent a top priority
Have a well defined EVP
Have a clear purpose
Are clearly differentiated
View Talent as a strategic driver for business
Excel at segmenting and profiling key target groups
Factualist employers:
What gives Factualist employers a competitive edge?
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
THEY REDEFINE TALENT
THEY FOCUS ON ORGANIZATIONAL
AGILITY
THEY ARE TALENT BUILDERS, NOT BUYERS
THEY TIE IT ALL TOGETHER IN THEIR EMPLOYER BRAND
Redefining Talent – the old definitions are becoming irrelevant
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Creativity
Passion
Fluid intelligence
Redefining Talent – where can Talent be found?
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Redefining Talent – beyond academia
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Redefining Talent – how is Talent being found?
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
From Talent buyer to Talent builder
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Are the graduates well prepared for a professional life?
Yes:
72% 42%
Source: Bersin by Deloitte
Universities Employers
From Talent buyer to Talent builder – corporate universities
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
There is an estimated
4,000 formal corporate universities globally
Source: BCG
From Talent buyer to Talent builder – MOOCs
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Reskilling HR – it’s a lot about technology
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
More than 60% of US employers are increasing investment in the area of Talent Analytics and employers who excel at this have improved their recruiting by 2x and their leadership pipeline by 3x (Bersin by Deloitte)
Reskilling HR – it seems to be requested
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
43% of CEOs, CFOs and HR Directors believed that poor human capital management had kept them from reaching their key financial targets in the previous 18 months (CGMA)
The need to “reskill HR” was rated one of the top five challenges in every geography (Human Capital Trends Survey, Bersin by Deloitte)
Leverage the line managers!!
43%
Top 5challenge
Focus on organizational agility
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
of executives say that agility is crucial for business success
Source: Economist Intelligence Unit
90%
Emergent vs deliberate strategies – the art of many bets
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
70/20/10
Focus on organizational agility – it’s all about the core
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Leading by committee Core Values
They tie it all together in the employer brand
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
AD HOC FACTUALISTSTRUCTURED
• Employer brand and talent is an HR responsibility
• Little senior Mgmt interest or buy-in
• Some employer branding work tied to the business plan, if at all
• Reactive, focused on best practice
• Employer branding is important but not essential to the corporate strategy
• HR shares some of the responsibility with other departments
• A workforce plan is in place and is connected to the talent strategy
• In proactive mode, experimenting with approaches to find new and innovative talent
• Employer branding and talent is essential to achieving business objectives
• The entire organization is committed to becoming and staying an attractive employer
• A workforce plan is in place and is connected to the talent strategy
From Good to Great
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
RELEVANCE RESONANCE
GOOD GREAT
Speaking to the minds and hearts of talent
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Relevance
Employer brand
Resonance
From Good to Great
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
RELEVANCE RESONANCE
GOOD GREAT
GENERAL APPEAL DIFFERENTIATED
Being truly differentiated
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
From Good to Great
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
RELEVANCE RESONANCE
GOOD GREAT
GENERAL APPEAL DIFFERENTIATED
AMBASSADORS MISSIONARIES
Creating missionaries
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
From Good to Great
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
RELEVANCE RESONANCE
GOOD GREAT
GENERAL APPEAL DIFFERENTIATED
AMBASSADORS MISSIONARIES
ALIGNED WITH THE BUSINESS
SUPPORTING FUTURE BUSINESS NEEDS
Supporting future business needs
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Business Plan
Work Force Plan
Talent Strategy
Steps towards becoming a Factualist
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
UNDERSTAND THE CURRENT STATE
DEVELOP A TALENT STRATEGY THAT TIES IN WITH THE OVERALL BUSINESS STRATEGY, A SIGNIFICANT PART OF WHICH IS THE EMPLOYER BRAND STRATEGY
DEVELOP AN OPERATIONAL EMPLOYER VALUE PROPOSITION
DEVELOP AN UNDERSTANDING OF WHICH TECHNOLOGICAL ASPECTS COULD IMPROVE YOUR WORK WITH TALENT
FIND WAYS OF INVOLVING LINE MANAGERS MORE IN TALENT MANAGEMENT, WITH THE ULTIMATE GOAL OF THEM MANAGING TALENT THEMSELVES
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