This is not a marketing presentation.

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    05-Jul-2015

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Marketing 101 basics for your small business.

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  • 1. THIS IS NOT A MARKETING PRESENTATIONWHAT IS YOUR VISION?

2. THIS IS NOT A MARKETING PRESENTATIONWHAT IS YOUR MISSION? 3. THIS IS NOT A MARKETING PRESENTATIONWHAT IS YOUR USP?(UNIQUE SELLING PROPOSITION) 4. THIS IS NOT A MARKETING PRESENTATIONLET ME THINK ABOUT IT- CUSTOMER 5. THIS IS NOT A MARKETING PRESENTATION 6. THIS IS NOT A MARKETING PRESENTATIONDEFINITION OF MARKETING:D N AThe performance of activities that seekto accomplish an organizationsobjectives by anticipating customerneeds and directing the flow of need-satisfyinggoods and services. 7. THIS IS NOT A MARKETING PRESENTATIONIF THE MARKETER DOES A GOOD JOBOF IDENTIFYING CUSTOMER NEEDS,DEVELOPING APPROPRIATEPRODUCTS, AND PRICING,DISTRIBUTING AND PROMOTINGTHEM EFFECTIVELY, THESE GOODSWILL SELL VERY EASILY PHILIP KOTLER 8. THIS IS NOT A MARKETING PRESENTATIONCUSTOMER SATISFACTION 9. THIS IS NOT A MARKETING PRESENTATIONCOST VS BENEFIT 10. THIS IS NOT A MARKETING PRESENTATIONTHE MARKETING PS1. PRODUCT2. PLACEMENT3. PROMOTION4. PRICE 11. THIS IS NOT A MARKETING PRESENTATIONPRODUCTDISTRIBUTION 12. THIS IS NOT A MARKETING PRESENTATIONTHE PRICING TRIANGLEPRICETIME QUALITY 13. THIS IS NOT A MARKETING PRESENTATIONHOW DO WE GROW?1. MARKET PENETRATION2. PRODUCT DEVELOPMENT3. MARKET DEVELOPMENT4. DIVERSIFICATION 14. THIS IS NOT A MARKETING PRESENTATIONThe best marketing is creating aproduct with such overwhelmingvalue to your customer that theywant to share it with their friends.Word of mouth trumps everything.No marketing can compensate fora mediocre product in the longrun. 15. THIS IS NOT A MARKETING PRESENTATIONKEEP INNOVATING 16. THIS IS NOT A MARKETING PRESENTATIONIF YOU SAY THIS WILLAPPEAL TO EVERYONE YOU DONTUNDERSTAND YOURMARKET 17. THIS IS NOT A MARKETING PRESENTATIONTOP 5 RULES:1. ITS NOT ABOUT YOU, ITS ABOUT THEM2. ITS NOT ABOUT YOU, ITS ABOUT THEM3. ITS NOT ABOUT YOU, ITS ABOUT THEM4. ITS NOT ABOUT YOU, ITS ABOUT THEM5. ITS NOT ABOUT YOU, ITS ABOUT THEM 18. THIS IS NOT A MARKETING PRESENTATION