1. Presentation to the Taunton Branch of The Business League 18/7/2012by Phillip Bower Partner in Dairy Free Ice Cream Manufacturer Razzle Dazzle Icesfrom Taunton, Somerset. www.razzledazzleices.co.uk This is a BIGdealWhat place do ethics have in business?

2. At Razzle Dazzle Ices we believe: that business has a responsibility togive back to the local, national andglobal community in which itoperates in seizing the day, and not living forthe weekend in developing and making our ownproducts with an emphasis on realingredients to provide real tasteaccessible to everyone in good old fashioned customerservice and in understanding ourcustomers needs that our products are good value andthat we should make a profit. Phillip Bower - Razzle Dazzle Ices 3. that ethical behaviour is important;Advantages Disadvantages Possible higher revenues Higher costs e.g. sourcingmeet demand from positive from Fairtrade suppliersconsumer supportrather than lowest price Improved brand and Higher overheads e.g.training & communicationbusiness awareness andof ethical policyrecognition A danger of building up Better employee motivationfalse expectationsand recruitment Trying to be everything toeverybodyPhillip Bower - Razzle Dazzle Ices 4. but are aware of the issues of being an ethical businessA business cannot claim toAn ethical business has tobe ethical firm if it ignores be concerned with theunethical practices by itsbehaviour of all businessessuppliers e.g.that operate in the supply Use of child labour and chain i.e.forced labour by the Supplierscompany or its suppliers Contractors Violation of the basic Distributorsrights of workers Sales agents Ignoring health, safetyand environmentalstandards Phillip Bower - Razzle Dazzle Ices 5. ethical business is good businessAS A BUSINESS WE SOURCE LOCALLY WHERE POSSIBLE, PART OF OUR PROCUREMENT POLICY IS TO ESTABLISH THE PROVENANCE OF OUR RAW MATERIALS. Our Vanilla comes from sustainable plantations in Madasgascar and Tahiti importedand processed by the Little Pod company in Exeter We use Fairtrade organic cocoa powder supplied by Queenswood Foods inBridgwater Our Rapeseed oil is grown and processed in Rode, Somerset by Fussells Fine Foods Soya beans are sourced from Suma Workers Cooperative (Yorkshire) and areorganic (no GM) and grown in China Our Chocolate is processed by The Cheddar Chocolate Company (Cheddar,Somerset) and made in Banbury, Oxfordshire by Barry Callebaut. Our Coconut milk is imported by Tropical Sun (London) a workers cooperative fromthe Caribbean Our packaging is UK manufactured and supplied by a Parkers Packaging, Liverpool Telephone & internet support from Axbridge (Somerset)Phillip Bower - Razzle Dazzle Ices 6. Nobody can do everything, buteveryone can do somethingPhillip Bower, Razzle Dazzle Ices Phillip Bower - Razzle Dazzle Ices 7. ImagineImagine theres no heaven Imagine no possessionsIts easy if you tryI wonder if you canNo hell below usAbove us only sky No need for greed or hungerImagine all the peopleA brotherhood of manLiving for today... Imagine all the peopleSharing all the world...Imagine theres no countriesIt isnt hard to doNothing to kill or die forYou may say Im a dreamerAnd no religion too But Im not the only oneImagine all the peopleI hope someday youll join usLiving life in peace...And the world will live as oneYou may say Im a dreamerBut Im not the only oneI hope someday youll join usAnd the world will be as onePhillip Bower - Razzle Dazzle Ices 8. what ethical position do you take inyour business? Phillip Bower - Razzle Dazzle Ices 9. what ethical position do you take inyour business? Phillip Bower - Razzle Dazzle Ices 10. Phillip Bower - Razzle Dazzle Ices 11. Thanks for listening.We believe Ethical business is the only business Phillip Bower - Razzle Dazzle Ices 12. Phillip Bower - Razzle Dazzle Ices