Third Board Meeting

Date : 1 December 2012 ( Saturday )Time: London, UK 2.00pmGeneva, Switzerland: 3pm

Atlanta, New York, USA: 10amCalifornia, USA: 7.00am

Malaysia: 10pm

Conference Call Information : Skype id :BeautyArbitrage

Skype Group : Arbirage

for Stanford University Venture Lab 2012

Agenda & PurposeAgenda & Purpose (2 Minutes )

Highlight & lowlights summary (8 Minutes)

Action items from last Board meeting & Progress (16 Minutes)

Key challenges & Decisions / Next step for resolving & implementing (32 Minutes )

Confirm next Board meeting time and location( 2 Minutes )

Highlights & Lowlights 1) Email received from outsourcing company base in Belarus

( Refer Software intellectual Property below ) http://adexin.com/

2) Advantage of our team location ( Startup Genome ranks world’s top startup ecosystem )

Srini ( Silicon Valley ) http://techcrunch.com/2012/11/20/startup-genome-ranks-the-worlds-top-startup-ecosystems-silicon-valley-tel-aviv-l-a-lead-the-way/

Highlights & Lowlights Cory (New York ) http://

dl.dropbox.com/u/3653347/Startup%20Ecosystem%20Report%202012%20Part%201%20vers%201.2.pdf ( Read New York only )

New York has established itself as a serious alternative to SV for startups in the consumer space and those focusing on e-commerce, advertising, media and fashion.

NYC companies tend to monetize earlier, with a higher ratio of paying customers. Even though that may mitigate risk, it may also limit the startup’s ability to be highly disruptive.

NYC has been able to clearly distinguish itself from SV with a strong emphasis on consumer startups.

NYC has a funding gap, with 70% less funding than SV in the second stage before product market fit, probably due to a lack of super angels.

NYC is slow in adopting new technologies such as Ruby on Rails and Python, relying more on PHP and .Net. ( Refer Software Intellectual Property below )

Highlights & Lowlights NYC is more consumer oriented, with 35% more startups focused on

consumers as their primary paying customer, and 35% less focused on SMEs as their primary paying customer.

For anyone tackling the consumer space and building an e-commerce, advertising, media or fashion startup, NYC is a true alternative to SV. If a startup has already reached product/market fit and is getting ready to scale, NYC can be a great spot for both raising money and for getting global exposure.

Sam ( London ) http://dl.dropbox.com/u/3653347/Startup%20Ecosystem%20Report%202012%20Part%201%20vers%201.2.pdf (Read London only)

London has burst onto the scene and has become the most successful Startup Ecosystem in Europe, producing the largest output of startups in the European Union by far.

London entrepreneurs focus 81% more on consulting as a side activity than SV entrepreneurs.

London’s technology adoption is slower than SV. London startups rely more

heavily on PHP (50%), and less on Java (10%), Ruby (13%), and Python (8%) compared to SV.

Highlights & Lowlights London entrepreneurs focus 81% more on consulting as a side activity than

SV entrepreneurs. London’s technology adoption is slower than SV. London startups rely more

heavily on PHP (50%), and less on Java (10%), Ruby (13%), and Python (8%) compared to SV. ( Refer Software intellectual Property below )

Peter (Malaysia/Singapore/Sydney/Melbourne)

Magdalena ( Geneva / Zurich )

http://money.cnn.com/gallery/technology/2012/09/19/startups-global-cities.fortune/2.html

Action item from last meeting & Progress :

1) Team Building 1) Result of Srini profile ( Salesdog ) survey : Chihuahua

2) Logo & trademark (Brand Building)

http://goo.gl/7df5h (Sam) http://www.logogarden.com/terms-of-service.php#diyweb

(Magdalena ) Existing logo

3) Brand Positioning (Brand Building)

One to one skype call ( Between Cory & Peter )

Key Challenges & Decision

Multiple Frames & Constraints : 1) Team Building bricks: Team code of honor

https://www.google.com.my/#hl=en&sugexp=les%3B&gs_nf=3&tok=pUWJlEydzZmtvb4u9gbJ-g&pq=code%20of%20honor&cp=19&gs_id=12&xhr=t&q=code%20of%20honor%20Blair%20singer&pf=p&tbo=d&biw=1280&bih=621&sclient=psy-ab&oq=code+of+honor+Blair&gs_l=&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=21da0c7e403e79ed&bpcl=38897761&

Team Cultural http://vimeo.com/53906827 walls : Team Building Cathedrals : Funding Constraints : Human Resources Celebrate every victory no matter how small , etc

Key Challenges & Decision

Multiple Frames & Constraints : 2) Brand Building bricks : Logo & Brand positioning walls : Brand Building Cathedrals : Funding Constraints : Human Resources

Key Challenges & Decision

Multiple Frames & Constraints : 3) Software Intellectual Property bricks : Ruby Vs .Net & PHP to connect with Database

(Microsoft SQL) http

://techcrunch.com/2012/11/20/startup-genome-ranks-the-worlds-top-startup-ecosystems-silicon-valley-tel-aviv-l-a-lead-the-way/

(Refer Highlight & Lowlights 2 above ) Email received from outsourcing company base in Belarus

http://adexin.com/ ( Refer Highlighs & lowlights 1 above ) walls : Software Intellectual Property Cathedrals : Funding Constraints : Human Resources

Key Challenges & Decision

Next step for resolving & implementing: 1) Team Building Team Code of Honor, Team cultural, Spiritual Mission?

2) Brand Building Logo & trademark, brand positioning , Mobile Apps?

Australia, EU, US? Internal Branding Vs External branding?

3) Software Intellectual Property SQL Database, Business Intelligent, Point of Sales

(POS) ,ERP, Facebook apps, Mobile Apps,

Next meeting time & location :

Date : 15 December 2012 ( Saturday )Time: London, UK 2.00pmGeneva, Switzerland: 3pmAtlanta, New York, USA: 10amCalifornia, USA: 7.00amMalaysia: 10pm

Conference Call Information : Skype id :BeautyArbitrage Skype Group : Arbirage