Tel: ( 03 ) 90231487

Thinktank Media GroupSuite 101

12 Yarra StreetSouth YarraVIC 3141

Thinktank Media Case Study

a) We find out your goals, objectives & understanding of social media

b) Education – You walk away with a greater understanding of Social Media & how it will add value to you business (ask questions)

c) Present case studies – Our own & others that are of value

d) Demonstrate our process & what we’ve learned throughout our 4 years experience in Social Media.

Our Objectives

Inside ttm!

Thinktank Media Video

• How social media differs from advertising – understanding the ‘global village’ – Via Social Media consumers have a voice; now on a massive scale!

• Understanding Social Consumer Behaviour – What social factors influence a person to buy & how do you approach a sale?

Gary V Video

• Feel free to ask questions throughout – really, please do! Nobody’s safe…. I’ll be cold calling

• Ask yourself; can you see how this applies to your brand??

About This Presentation

• A little different to traditional advertising process?

• Breaking down the elements

Our Social Media Campaign Process

• What it is? (Listening, defining the social landscape)

• Why listen? (Conversational trends, crisis management, sentiment, sales, customer service)

• Assigning tasks to relevant departments

• FIl (our Analyst) – Rebel Sport Report

Monitoring

• Involve all key stake holders (internal & external)

• Highlight Goals – What does social media success look like?

• Define measurable objectives

• Establish key platforms & major milestones

• Allocate resources (internal & external)

• Utilise & integrate with existing channels

• Flexible and fluid

Strategy

• Critical

• Crisis - who will respond, what time, when, on what platform?

• Ensuring staff are aware of their actions within social media

Policy (Internal & Crisis Management)

• Education – best practice, latest trends

• Getting internal staff buzzing & up to speed

Training & Workshops

• Establish your social media profiles

• Successful profile management is a skill

• What effective profile management can achieve (increased likes, active community etc)

• Style guide

• Resourcing

• Content Planning, Engagement planning & Scheduling

Social Media Profile Management

Facebook Over the past two months, there has been a 33% increase in ‘likes’ on the Fernwood Facebook Page. There has been an increase in post views by 5.1% and an increase in post feedback by 43%. It shows the improvement in the interaction of Fernwood Fans.

Question and answer posts have been the biggest generators of comments, likes and interaction between the fans and Fernwood. Asking general questions to learn more about the Fernwood lady have helped to interact better and gain a greater knowledge of the “Fernwood lady.” Fans love connecting with Fernwood during 6-9am each morning. They seem to like the quote in the morning and the questions later in the afternoon where they have more time to interact and comment.

There has been a significance increase in fan posts seperate to the Fernwood posts. Fans have gained online confidence with the brand and are happy to chat with each other about gym related topics. Hootsuite is a great tool to plan and prepare posts for the upcoming week. It can be timed and suited accordingly.

• Unique

• Have ‘Wow’ Factor

• Sharable

• Engaging

• Build brand awareness

• Increase community members (fans) / leads /sales

• Promote your product

Campaigns

Jones Soda

Launch

5603 "likes" within 20 days of launch

23000 Votes for the campaign

530,000 page impressions of the campaign

Sales increase of 19.7% during and post campaign

Increase of 30% of stockists nationally

Results

• What it is

• Setup and utilise analytics tools (Google, Twitter, Facebook etc.)

• Benchmark existing statistics

• A world first – SM Fusion (targeted monitoring, reporting & content management)

• Providing you with brand specific measurement and reporting in relation to objectives

Results (Metrics & Reporting)

Thinktank media case study• Fit N Fast Gyms

Case Studies

Nestle Facebook

page (negative) 

FMCG Case Studies

Working with you:• Next steps for you??

Working with us: • Roadmap – next steps for us (monitoring)

Tel: ( 03 ) 90231487

Thinktank Media GroupSuite 101

12 Yarra StreetSouth YarraVIC 3141