Things to know before you start a lottery business

Things to know before you start a lottery business

LocusPlay Mobile Lottery

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Licensing For Lottery Business

To run a lottery you require a valid license

For license requirement - consult with your local/national lottery board

You can also hire experts/external consultants for fast processing in order to get a valid license for your lottery business

License – A ticket to lotterybusiness

It is mandatory to have a valid license before you start a lottery

business

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Right Market For Your Lottery

Location plays a crucial role in lottery business as it is a primary gateway to your customers

The location of a business should be convenient to the customers and employees

You may not want to miss out on the rapidly growing USSD and SMS betting as part of your mobile lottery offering

Target the niche market in order to penetrate and establish

foothold of your lottery business sooner than the later

Identify right location

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Lottery being a big profit making business, it has to be well

managed. The best way to do is by selecting the right technology

partner.

Select the right technology

Select Appropriate Lottery Technology

Platform quality and dependability – Ensure that the technology platform is reliable, efficient and does not warrant you for high capital investment

Compatibility – technology platform should easily adopt to local infrastructure and limitations

Accessibility – Should be easy to understand for agents and help you in quick decision making

Security and Trust – A robust lottery platform like LocusPlay provides highly secure environment for the ticket transactions and helps prevent fraud

Risk analysis and management – A user-friendly back office system provides you detailed reports and analytics to review the performance of your lottery

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Pick your target audience and identify the most efficient communication channel to reach them

For SMS and USSD based lottery you should maintain a customer database and have right promotion strategy

Mobile agents are crucial to increase lottery reach that gives you freedom to explore new markets

Let the existing players as well potential players know about

your lottery offering.

Know your customers

4Marketing Strategy


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Hiring The Right People

You can take help of staffing consultant and have an on-the-job training model, since hiring right staff is the key

Professional lottery solution providers like LocusPlay help with onsite training for your staff

We also help you with experienced professionals in the industry who can help in operations

Recruiting and staffing

The most challenging part lottery business is to find the right staff,

hire them with a long-‐term perspective.

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About LocusPlayLocusPlay helps transform lotteries globally. Our back office system provides you access to detailed reports and analytics for quick decision making. LocusPlay Mobile Lottery solution assists lottery to operate effectively and efficiently.

Lotteries across 3 continents are already using LocusPlay platform. Some of our customers from emerging market have experienced 4X growth in sales. 50% of our customers have switched from their existing technology providers to LocusPlay. With over 100 million tickets sold using LocusPlay and we helped save up to 80% in capital investment.

www.LocusPlay.com [email protected] | +1-‐401-‐400-‐1183