AirlevateDone by:

Jacques Johan HolstJonathan TinLoo Zhu Yie

Nguyen Nhat QuangSubeesh S/o Basheer

Tong Kher Ping Bennett

Toxic chemicals

Volatile Organic Compounds

Cancer

Triggers asthma

• Profits & People

• People with Disabilities

• AirLevate

• Aroma Therapy Healthcare

• Odor remover

AirLevate~ ~~ ~

Company

Living RoomClosets

BathroomsCars

Where to use AirLevate?

Competitors

• Thien Tam in Vietnam

• Fresh herbs from organic farms

• Raw materials from other manufacturers

• Supermarkets

• Pharmacies

Collaborators

• Government regulations

• Agri-Food and Veterinary Authority (AVA)

• Growth in air-care products

• Safety compounds

Context

• Air quality and freshness

• Pleasant fragrance

• Good value

• Selection process - Sampling

• Habitual buying

• Experience attributes

Customers

• 2 Possible Segments

Housewives OfficeWorkers

Survey

• Frequency of Purchase

4%

53%18%

21%

4%

Weekly Several Times a MonthOnce a Month Every Once a MonthRarely Never

OfficeWorkersHousewives

Survey

7%

31%

45%

14%3%

• Secondary Filters

Age (Household)Gender

100%

FemaleMale

7%

21%

43%

29%

20-29 30-3940-49 50-59

Survey

• Unique Selling Points

Herbal Fragrance

71%

Survey

• Target Customers

Female 20-39Households

Survey

Supermarkets

55% 28%

HealthcareShops

14%

Independent Stores

Place

Supermarkets

Healthcare Shops

Place

Variable Production Cost

50% 60%

$0.90

+10%Supermarkets Healthcare

Shops

Functional Discount

Display at counters

Price

Supermarket

100% 55% 60%$3 $5 $7

Healthcare Shops

100% 0% 100%$3 $5 $7

Price

Places Price/Unit Profit/Unit

Supermarket $4.375 $3.475

HealthcareShops

$4.117 $3.217

Trade Discount

Price

• Herbal Fragrance

• Environmentally Friendly

• Health Benefits

Thank you for yourpurchase

Product

• Viral marketing

• Display in supermarkets

Promotions

• 3 Air-care products per month

• 36 products per year

• 3% growth for Air-care products per year

• Supermarket: $4.375

• Healthcare Shops: $4.117

Forecasts

Supermarkets

YearsYears Yr 1 Yr 2 Yr 3 Yr 4 Yr 5

Market

Market Share (%)

3% 6% 9% 12% 15%

MarketMarket Share

4,832 9,663 14,495 19,326 24,158

$7

Units Sold 104,363 208,726 313,088 417,451 521,814

$7

Revenue $456,587 $913,175 $1,369,762 $1,826,350 $2,282,937$7

Cost $93,927 $187,853 $281,780 $375,706 $469,633$7

Profits $362,661 $725,322 $1,087,983 $1,450,643 $1,813,304

Forecasts

Healthcare Shops

YearsYears Yr 1 Yr 2 Yr 3 Yr 4 Yr 5

Market

Market Share (%)

3% 6% 9% 12% 15%

MarketMarket Share

2,460 4,919 7,379 9,839 12,299

$7

Units Sold 88,550 177,101 265,651 354,201 442,751

$7

Revenue $387,407 $774,815 $1,162,222 $1,549,630 $1,937,037$7

Cost $79,695 $159,391 $239,086 $318,781 $398,476$7

Profits $307,712 $615,424 $923,137 $1,230,849 $1,538,561

Forecasts

Thank you!