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Keynote presentation I gave at Computerworld and SAP's BI seminar in DC, Philadelphia, Dallas, and Costa Mesa; discussing how mobile, social, and Big Data is affecting business intelligence and analytics initiatives in the modern enterprise.
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© Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. 1
The World of Mobile, Social, and Rapidly
Expanding Data
Fredrik Tunvall
@tunvall
Sep 10, 2013
© Copyright Ovum. All rights reserved. Ovum is an Informa business. 2
IT needs to be ready for continuous disruption
© Copyright Ovum. All rights reserved. Ovum is an Informa business. 3
We all emit data, lots of it.
Data needs to be front and center,
no matter how small or big
Intelligence and analytics are
universal, “Big Data” isn’t
Data are everywhere
© Copyright Ovum. All rights reserved. Ovum is an Informa business. 4
Analytics is central in an intelligent business
© Copyright Ovum. All rights reserved. Ovum is an Informa business. 5
Access here (and there)
Mobile access is nothing new
But tech advancements and
business requirements have
changed the use cases and
opportunities
E.g. mobile BI empowers
business users to make
informed decisions anywhere
© Copyright Ovum. All rights reserved. Ovum is an Informa business. 6
Mobile BI is a growing enterprise trend
© Copyright Ovum. All rights reserved. Ovum is an Informa business. 7
Interactions everywhere
Social is external and internal
Social is (mostly) bidirectional
Social is data
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Store
Research
Shop
Select
Purchase
Use
Support
Recommend
Repurchase
Ads
Word of
Mouth
Store
Web
Mobile
app
Call
SMS
IVR
Call Email
Chat
Web
Forums
Social
Media
Social
Media
Web
Word of
Mouth
Social
Media
Social
Media
Social at each stage of the customer experience
© Copyright Ovum. All rights reserved. Ovum is an Informa business. 9
And social media matters..
© Copyright Ovum. All rights reserved. Ovum is an Informa business. 10
Mix data, mobile, and social together
Smart connected interactions
Data
BI
Analytics
CRM
Web interactions
Devices
Smartphones
Tablets
Web browsers
Social Channels Applications
SMS/Text
Social media
© Copyright Ovum. All rights reserved. Ovum is an Informa business. 11
Use data, mobile, and social to personalize your
products and services
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Recommendations
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Create an information driven business - internal
Analytics is not just for power users – it is for everyone
D-I-Y data access, data exploration, and build (reports, dashboard,
etc.)
Consumerization of IT - “Google fast, Apple simple”
Value add: Ad-hoc data exploration; find diamond in the rough,
wisdom of crowds
Technology Solutions: Most BI and analytics vendors offer self-
service tools for the business user – data visualization, ease-of-
use, and mobile are central functionalities to look for.
© Copyright Ovum. All rights reserved. Ovum is an Informa business. 14
Create an information driven business - external
Listen to the social drum – what are your customers saying?
Analyze interactions and align accordingly
Mobile is becoming a “must-have” rather than “nice-to-have”
Value add: Being platform agnostic and social media savvy can
be differentiators. Using analytics to individualize products and
service can be a game changer.
Technology Solutions:
Tools that allows companies to analyze and integrate external data
with internal.
Tools that allow companies to take action and interact externally in
the now.
© Copyright Ovum. All rights reserved. Ovum is an Informa business. 15
Understand your journey
1. Properly identify end-user demographics and
requirements (both external and internal)
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E.g. what device should we support..?
*Ovum: 'Mobile Phone and Smartphone Forecast 2013–2017
34% 33% 33%
20% 19% 20%
29% 30% 28%
19%
22% 22% 23% 23% 24%
17% 17% 16%
55% 56% 54%
60% 58%
53% 55%
52% 50%
61%
53% 52%
62%
54%
51% 54%
60% 58%
4% 5% 7%
5%
11%
17%
7% 9%
12%
5%
10% 10%
5%
13% 15%
8% 10%
12%
0%
10%
20%
30%
40%
50%
60%
70%
2013 2015 2017 2013 2015 2017 2013 2015 2017 2013 2015 2017 2013 2015 2017 2013 2015 2017
North America South & Central America Western Europe Eastern Europe APAC Middle East &Africa
Apple iOS Google Android Microsoft Windows RT
© Copyright Ovum. All rights reserved. Ovum is an Informa business. 17
But!
*ben-evans.com
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Understand your journey.. continued
2. Information-driven applications
are a joint venture between IT
and business
3. Conduct pilots and POCs
4. (Most) UI and UX need to
resonate with consumer apps
5. Learn from your peers (start right
here!)
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Final thought: Transformation can be painful, but..
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Thank You
Fredrik Tunvall
@tunvall