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Presented at the Essential Design event at the State Library of Queensland in Brisbane Australia on 22nd of September 2013 http://www.southbank.qm.qld.gov.au/Events+and+Exhibitions/Events/2013/09/Essential+Design+The+Essentials
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The What, Why & How of the Minimum Viable Product (MVP)
Presented by Ben Maden
What is an MVP?
SOMETHING SIMPLE
“Everything should be as simple as it can be, but not simpler...”
Albert Einstein, 1950
How a "Difficult" Composer Got That Way by Roger Sessionsvia quote investigator
“... I try to only put into each work as much of
myself as possible”Albert Einstein, 1950
How a "Difficult" Composer Got That Way by Roger Sessionsvia quote investigator
How simple can it be?Consider these two things...
Supply & Demand
The Holy Grail - Make Something Desirable
SupplyWhat skills and resources do you have?What skills and resources do you need?
What do you want to build?
SupplyWhat skills and resources do you have?What skills and resources do you need?
What do you want to build?
DemandWhat does the market want?
What does the user need?How appealing can your MVP be?
Ask your market...What does the market want?What does the user need?
Consider the appeal of your MVP
Ear Icon by Dirk Unger from The Noun Project
Beware... PrioritiseWants Needs
Market 2 1
A User 4 3
Beware... Prioritise
Skull & Cross Bones by Jens Tärning from The Noun Project
Wants Needs
Market 2 1
A User 3
How do you ask a Market?Ask many users and be aware of wants vs needs and you can get an insight into the demand.
How do you ask a Market?Ask many users and be aware of wants vs needs and you can get an insight into the demand.
How do you ask a Market?Ask many users and be aware of wants vs needs and you can get an insight into the demand.
You can also ask Google.
But I’m doing something special that internet peeps don’t understand...
But I’m doing something special that internet peeps don’t understand...1. The users don’t need to understand
your “special” thing here
2. You need to find and understand their wants and needs
3. Internet peeps are real people. 82.3%* of Australia’s Population are Online4. and that’s 2012 data and we’ve all got way more ipads and smart phones online now
* Australian Population Internet Use is 82.3% according to Wikipedia citing UN data
How? Type a Need or Want into Google.... DON’T PRESS ENTER
I heard this at Mozcon 2012 Wil Reynolds of SEER Interactive. Excellent Blog Post by Hoa Cong.
5. We’re doing something special too, get specific...
5. We’re doing something special too, get specific...
Excellent You Tube video here by Michael Palin - The Minstry of Foods
Expand on this with who, what, where, when, why and how
DemandWhen you’ve got input about wants and needs consider importance and marketing potential...
Basic Discriminator Energizer
Positive Non-negotiable Differentiator Exciter
Neutral Tolerable Dissatisfier Enrager
Negative So what? Parallel
The Entrepreneurial Mindset by Rita Gunther McGrath, Ian C. MacMillan, p71
SupplyWhat skills and resources do you have?What skills and resources do you need?
What do you want to build?
What is the most important part(s) of an MVP?
Remember this?
Give me an M
Give me a V
What, no P?
If you focus on the Product and what you want...
You *will* over-engineer it. It won’t be an MVP.
What if... you under engineer it?
Under-engineered Product?You will disappoint some customers until
it can be delivered. Use this to your advantage.
A impossible
B unlikely
C probable
D likely
Eoften
Trivial Low Medium
Inconvenient
Minor
Serious
Dangerous High Extreme
Cultural DimensionsTransparency and openness can be an huge marketing opportunity.
Are you an underdog?
Share your story.
Cultural Dimensions by The Hofstede Centrehttp://geert-hofstede.com/australia.html
Magnifying Glass Icon by John Caserta from The Noun Project
Emotions and personalities build trust - Start a Blog
Build Trust - Be REALUse any short-fall in your product to improve, evolve AND include your users to build a community.
Exampleshttps://getsatisfaction.com/ http://moz.com/communityTwitter search for #RCS
MVP Tips1. Market Wants and Needs - use Google
2. “Minimum Viable” - don’t over-engineer
3. Get it shipped
4. Be Transparent - Tell your Story
5. Fix issues fast - Develop the product
Magnifying Glass Icon by John Caserta from The Noun Project
Questions?
Download the slides here....http://bit.ly/130922mvp
Ben Maden, Director of Matter SolutionsTwitter @[email protected]
CreditsCoconuts Photo Mark Turnauckas on Flickr Creative Commons
Ear Icon http://thenounproject.com/ungerdirk
Skull & Cross Bones Jens Tärning, from The Noun Project
Rope: Royalty Fee Stock Photo bought from ShutterStock.com
Bonus SlidesThe Classic Mistake
The Classic MVP MistakeHuge Product, won’t sell
Fix: Cut it hard and cut it deep
“None shall pass” - No one buys a confusing product
Begin the process of removing features
“Only a flesh wound” - Cut more away, get to the core
Cut back until you have something simple to market
Take care to cut out the extraneous bits, not more
Down to an MVP - Get on with marketing and selling
Get out there, tell your story
