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The Social Decision Maker:
The Path to Digital Integration
• Decision Making is Always Core
• Decision Making Now Happens in the Conversation Layer
• Mapping the Conversation Layer = Your Social Strategy & Customer Understanding
• This Customer Understanding Advises all Channel Activation Including Social
Key Takeaways
OVERVIEW: KEY TAKEAWAYS
Takeaway 1: Decision Making is the CORE
TAKEAWAY 1 : DECISION MAKING
Evolution of Decision Making
TIMELINE : THE SOCIAL CONSUMER
Takeaway 2: Decisions are made in the “Conversation Layer”
TAKEAWAY 2 : CONVERSATION LAYER
Social People, Places, and Content: Where do you start?
NETWORKED PEOPLE PLACES & CONTENT
TAKEAWAY 1 : STATS DON”T LIE
TAKEAWAY 1 : STATS DON”T LIE
.
Takeaway 3: MAP the Conversation Layer = Strategy
TAKEAWAY 3 : MAPPING THE CONVERSATION LAYER
400+ Communities of Interest & Opportunities are Identified
200 Communities of Interest based on Content & Audience Relevancy
Best for Scale, Relevance, Connectedness
100+ Communities Scored using Data Points that cover the Scoring Criteria
TAKEAWAY 3 : COI RESEARCH
TAKEAWAY 3 : COI RESEARCH
Scale, Relevance & Connectedness
Content Themes
Confidential 2/22/12
Content Themes That Resonate
TAKEAWAY 3 : COI RESEARCH
Content types which appeal to the target audience are created
The New Org Chart: The Conversation Layer Team
THE NEW ORG CHART: THE CONVERSION LAYER TEAM
.
CHANNEL ACTIVATION: ADVISE ON ALL CHANNELS
Matt GoddardCEO, R2integrated
R2integrated- Digital Marketing & Technology [P] 410-299-2810Twitter: @R2iMatt
www.r2integrated.com
R2INTEGRATED: CONTACT US