The View from the Top

CEOs see a powerful future for their CFOs. Are CFOs ready for the challenge?

The View from the Top

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- Eugenio Madero, CEO of Rassini, S.A.B. de C.V., an auto-parts manufacturer based in Mexico

“There’s a huge opportunity for CFOs to take a hands-on approach in better understanding a customer’s business model, competition, globalization, needs and financial goals, while defining how operations and the economic environment impact the organization’s end goal. This allows CFOs to provide better counsel to CEOs by being able to identify internal and external opportunities.”



High bar, low confidence

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The results are clear To succeed in today’s business environment –and to thrive in tomorrow’s - the CFO needs to evolve.

An ecosystem of expanding complexity

Finding new ways of engaging with markets and customers

5

Accelerating product lifecycles and competitors upending their business model

Transformative acquisitions or major divestitures

Shifting regulations across global operations driving the need for better data and analysis

© 2015 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International.

Welcome to the age of the Renaissance CFO

What CEOs expect

Global reach Big data Tech savvy Data analyst People skills

Global reach

8

Almost half of CEOs worldwide list global experience as the most important attribute a CFO can possess

48%

34%

33%

32%

30%

23%

21%

19%

15%

8%

8%

Global Experience

Experience with Transformation & Innovation

Length of Tenure

Industry Experience

Pan-Industry Experience

Experience with M&A

Experience with New Technologies

Regulatory Experience

Experience in a Commerical (Non-Financial) Role

Agility with New Technologies

Technical and Analytical Skills


Big data — Regulatory environment will have the most

influence on the future role of the CFO

— But it’s not a bad thing: 61% of CEOs also see regulation as an opportunity to derive competitive advantage


Tech savvy — 70% of CEOs say technology will have the

greatest effect on the future role of the CFO

— Yet only less than half of CEOs think their CFO is doing a good job in exploring and implementing the best new technology


Data analyst 85% of CEOs say applying financial data to achieve profitable growth is the greatest strategic value a CFO can bring to an organization


People skills

12

— 97% of CEOs say attracting and retaining top finance talent is the most important contributing factor to improve the finance function

— Yet only 33%of CEOs give their CFOs a passing grade in talent management


Strategic guidance: The CFO’s greatest value add

13

35%

30%

16%

12%

7%Performance/Growth

Governance

Efficiency/Value

Control

Innovation

Where do you see the CFO's

greatest opportunity to

contribute to or impact the

value of the organization?


CFO as the future CEO?


— Nearly half (47%) of CEOs believe their CFO would like to become CEO but at a different company

— But according to the CEOs surveyed, CFOs will have to overcome many current perceptions to become CEOs

45%

38%

32%

30%

Lack of commercial (non-finance) experience

Being too narrowly focused

Lack of big-picture vision

Weak interpersonal skills

- Morris Treadway, KPMG Global Head of Financial Management and Global Enterprise Performance Management Center of Excellence Lead

“CFOs have a golden opportunity to help CEOs with the issues

that keep them up at night. But today’s CFOs need to rise to the

challenge and close the gap between the expectations of CEOs

and the reality on the ground. This means turning numbers into

actionable intelligence and showcasing strong leadership qualities,

collaborating with operations and thinking and acting globally.”



Taking the leadTo succeed, today’s CFO needs to excel in four key areas:


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The View from the Top