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1 Strictly confidential: Do not distribute or reproduce without authorization TheTrendWatch#18 “Do it better”

The Trendwatch#18 "Do It Better"

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It is simple. The world is about to become fucking smart! Technological revolution has happened before, but the pace and scale of digital disruption in business is about to get really scary. With new technologies your business is about to get harder. Can you do it better?

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Page 1: The Trendwatch#18 "Do It Better"

!1 Strictly confidential: Do not distribute or reproduce without authorization

TheTrendWatch#18 “Do it better”

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simple.com

It is

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The world is about to become fucking smart!

!3

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Technological revolution has happened before, but the pace and scale of digital disruption in business is about to get really scary.

!4

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Andrew McAfee, MIT Center for Digital Business http://youtu.be/KADI67FlwNo

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With new technologies your business is about to get harder.!6

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Can you do it better?!7

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Nike’s transformation will soon be the new norm…

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You can create, or undergo digital disruption!

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Better Communication

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Outbox, a better way to get mail. http://youtu.be/JBEWndcalKM

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PhoneBloks, a better phone.  http://youtu.be/oDAw7vW7H0c

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Toy Mail, a better way to mail kids. http://youtu.be/giM8eypSyyE

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Better Entertainment

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Netflix, a better entertainment network.

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Lego, a better brand. http://youtu.be/fZ_JOBCLF-I http://goo.gl/XVqTe

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Twitter, a better TV experience.

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Monsieur, a better bartender. http://youtu.be/ZEdeMOEOgvM

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Heineken Ignite, a better bottle for clubbing. http://youtu.be/Bv0SiX_yzws

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Budweiser BuddyCup, a better way to make friends. http://youtu.be/Jw-AgFmJYfs

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#SocialWave, a better hotel experience. http://youtu.be/YaD1wHrLhns

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Twine, a better flirt. http://youtu.be/lZ_faZo79yY twine.me

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Disney

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Disney MagicBand, a better Disney experience.

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Nike SB, a better sport. http://youtu.be/afeypAqwgng http://goo.gl/8HF63c

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Better Education

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Khan Academy, a better classroom. http://youtu.be/zxJgPHM5NYI

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Crayola Light Marker, a better pen for fun. http://youtu.be/O70X7JY4re0

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Social Trash Box, a better garbage can. http://youtu.be/-zhAAVI3iVc

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Play-i, a better game to learn programming. http://youtu.be/uLDQDaPHy9E play-i.com

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Better Games

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Sphero, a better ball to learn. http://youtu.be/43tctP24Xmo gosphero.com

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Dice+, a better board game. http://dicepl.us

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Better Health

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Tellspec, a better way to eat. http://youtu.be/kcNj1DknDpg tellspec.com

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Pain Squad, a better way to alleviate pain.  http://youtu.be/qsl9NjyVpHY

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Better Services

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WunWun, a better concierge. wunwun.com

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Keysave, a better way to replace lost keys.  keysave.be

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Philips, better (led) carpet. http://goo.gl/3ey9Hu

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BitLock, a better bike lock. http://youtu.be/Qd-MG8C7prw

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Better Banking

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Chase, a better bank.

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Porkfolio, a better piggy bank  http://youtu.be/ugJZFGOupe0

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Coin, a better card for your wallet. http://youtu.be/w9Sx34swEG0 onlycoin.com

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Better Living

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Leap Motion, a better mouse. http://youtu.be/_d6KuiuteIA

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Nest, a better thermostat. http://youtu.be/L8TkhHgkBsg

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Nest, a better smoke alarm. http://youtu.be/QXp-LYBXwfo

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iKettle, a better Kettle. http://goo.gl/xelQhF

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Spotter, a better way to monitor your home. http://youtu.be/jGTmBp5sDao

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LG ThinQ, a better appliance. http://youtu.be/d2NvPFO6sTw

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Better Food

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Egg Minder, a better egg tray. http://youtu.be/_9tVckcCz-c

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Bonaverde, a better coffee. http://youtu.be/CrlylW1S93E

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Natural Machines, a better way to make nutritious food. http://goo.gl/WQdHmC

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Umami, a better burger thanks to monosodium glutamate. http://goo.gl/TrHSig http://youtu.be/UgfTWlj5KK4

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Better Shopping

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BirchBox, a better way to discover beauty. http://youtu.be/20ClENExJXw

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LVMH Nowness, a better luxury community. http://www.youtube.com/user/nowness

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Estimote, a better store. http://goo.gl/Em9MKj

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Kate Spade & Ebay, better window shopping. http://youtu.be/CdotI0wax4Y

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Warby parker, better glasses. http://youtu.be/JSd3z7_09kY

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DollarShaveClub.com, a better shaving, for less!

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Tom’s Marketplace, a better commerce. http://www.toms.com/marketplace

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Better Gear

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OMsignal, better clothing. http://youtu.be/hMiOmJHXyC4 omsignal.com

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Oakley Airwave, a better google. http://youtu.be/_gIvrVgLmWM

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Better Police

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Blue Crush, a better police. http://youtu.be/_xsffIAHY3I

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Sweetie, a better police. http://youtu.be/aGmKmVvCzkw

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Better Transportation

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Tesla, a better car. http://youtu.be/TZ0HsN-tblo http://youtu.be/vgCgDkEzUJM

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Lapka, a better breathalyzer. mylapka.com

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Google Car, a better driver. http://youtu.be/cdgQpa1pUUE

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From: Uber NYC Team [email protected]: UberKITTENS Fail :( - $10 credit

Date: October 29, 2013 at 5:53 PMTo: Damon [email protected]

UBER NYCUBER NYC

We're Sorry!We're Sorry!Hey DamonHey Damon

We saw that you requested UberKITTENS, and we weren't able to deliverWe saw that you requested UberKITTENS, and we weren't able to deliverthe precious snuggles. :(the precious snuggles. :(

The demand for KITTENS was much higher than expected. We'd hate toThe demand for KITTENS was much higher than expected. We'd hate tocompletely let you down, so we went ahead and added a completely let you down, so we went ahead and added a $10 credit$10 credit to toyour account (valid until Nov 29th), which will apply to your next uberX,your account (valid until Nov 29th), which will apply to your next uberX,UberBLACK, or UberSUV trip.UberBLACK, or UberSUV trip.

Uber, a better taxi. uber.com

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Kutsuplus, a better bus.  http://goo.gl/2va8Ht

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Matternet, a better transportation system. http://goo.gl/tG2L8H

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Better World

!78

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Soccket, a better soccer ball. unchartedplay.com

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Better Be Ready!

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Andrew McAfee, MIT Center for Digital Business http://youtu.be/AZ5ePL36BbU

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Somewhere, someone will soon do what you are doing,

but better…!83

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Does he work for you?

!84

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Thank You! @damoncb

#TheTrendWatch

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