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The Preferred
Approach to
Home Styling.
PROBLEM
Everyone wants to live in
a home that they love.
Few have the time or
vision to style it.
SOLUTION
A subscription based service similar to Trunk Club and Stitch Fix that
leverages:
Personal stylists
Regular seasonal deliveries
Hassle free returns
HOW IT WORKS
Easy, efficient and fun!
ONE TWO THREE
Take our style survey
and get matched with a
professional home
stylist.
Receive a box of curated
home goods handpicked
just for you!
Keep what you love.
Return what you don’t.
KATE’s SWATCH BOX
“Since Kate loves to entertain, I focused on
the kitchen island and living room. Show
pieces were really important but I also
wanted to make sure that everything was
functional given her limited space. I can’t
wait to hear what she thinks!” – Rachael -
Stylist
Kate, 31 years.
Corporate Attorney $87
$120
$18
$56 $35
$60
$120
$739
$136
$159
PAUL’s SWATCH BOX
“I wanted to give Paul some options that he
would generally pick out for himself, but I
also wanted to show him some accent
pieces that would help finish the room. My
favorite part of this job is when a customer
tells me that while they probably wouldn’t
have picked something out themselves, they
absolutely love it in their space.” – Brie -
Stylist
Paul, 34 years.
Trader
$125
$230
$237
$90
$187
$120
$220$185
$25
$87
HOW BIG IS THE MARKET?
$228.5B US home furnishings market as of 2013
HOUSEHOLDS
AGI BETWEEN $100K-$1M
26-45 AGE GROUP
AVG AGI OF POPULATION $201K
5% OF AGI SPENT
ON FURNISHINGS
2% OF THE SAM
126,000 CUSTOMERS
Target Customers 6.34MSource: IRS.gov 2012
(SAM) $63.72B
$1.27B
UNIT METRICS
Dec ‘16 Dec ‘17 Dec ‘18
$375Gross Rev. -> 25%
Sell-Through on $1,500
Box
$188Product COGS
(50% Gross Rev.)
$93Other COGS
(25% Gross Rev)
$450Gross Rev. -> 30%
Sell-Through on $1,500
Box
$212Product COGS
(47% Gross Rev.)
$74Other COGS
(17% Gross Rev)
$400Gross Rev. -> 27%
Sell-Through on $1,500
Box
$194Product COGS
(49% Gross Rev.)
$87Other COGS
(22% Gross Rev)
$95Gross Profit
(25% Gross Rev)
$119Gross Profit
(30% of Gross Rev)
$164Gross Profit
(36% of Gross Rev)
CUSTOMER ACQUISITION
STRATEGYOur plan to win customers and build brand equity.
everywhere
work
Direct Email• Purchased lists
• Referral competition
at
hom
e at w
ork
Search Engine• Remarketing / display
• Optimized page markup
Direct Mail• Targeted mailers at
home addresses
Social Media• Paid: Facebook,
• Awareness: Instagram
Public Relations• YouTube reviews
• PR Tactics: articles,
press
Stylist Outreach• Commission based
sales structure
A multi-pronged approach throughout Kate’s day…
THE COMPETITION
No effective solutions for today’s busy consumer.
Time
Convenience
Quality
Guidance
Cost
What we hear
Shopping Online Brick & Mortar Interior Designer
“Too much
time”
“Too much of
the same”
“Too
Expensive”
“Can’t get
enough”
MILESTONES
JUNE$150K Angel Round
First Boxes Shipped
JULYFeatured in:
AUGFeatured in:
OCTInstituted $85 Styling
Fee
Launched v2 of
Website
DEC $1.5M Seed Round
Delivered Boxes: 100+
MARFormal Marketing Plan
Launch
$1.5M Raise
OUR STORY
The Swatch Box was started as a direct result of a problem encountered by its founder: the pain of
spending endless hours trying to source and style his NYC apartment. In 2014 Ryan set out to fix the
problem and The Swatch Box was born.
Ryan Moore,
Founder & CEO
• Chicago Booth MBA
• 7+ years of financial sales
experience covering
customers who managed
in excess of $850bln in
assets
• Leads overall company
vision, product strategy,
and fundraising
Emma Flanders, Director of
Merchandising and Design
• USC Marshall MBA
• 5+ years of
merchandising
experience in the
home furnishings
space
• Leads all
merchandising and
design efforts
Abhishek Pawar,
CTO
• Chicago Booth MBA
• Technology executive with
17 years of experience
leading entrepreneurial and
commercial initiatives
• Leads the integration of
technology and design
• USC Marshall MBA
• 4+ years of sales and
operations experience at
an investment bank
• 2+ Years of operating
and investing experience
in venture capital
• Leads all sales and
marketing efforts
Mike Hassen,
Director of Sales & MarketingBret Butcher,
CFO
• University of Mississippi
MBA
• 6 years of experience acting
as controller in the
homewares space
• Leads all financial planning,
record keeping and
operations
The Preferred
Approach to
Home Styling.
Q&A
APPENDIX
Presentation Slides Appendix Slides
1. Problem
2. Solution
3. How it Works
4. Kate’s Swatch Box
5. Paul’s Swatch Box
6. Market
7. Business Model
8. Customer Acquisition
Strategy
9. Competition1. Beta Milestones
2. Management Team
Client Testimonials
Company Mission
Company Values
10.11.
CLIENT TESTIMONIALS
”I loved everything. I can’t wait to get my next Swatch Box! This was such a fun process and you
really got my style down right away. Should I send you photos to help determine what I should get in
my next box? Thank you, Lauren! You are the best. :)
JENNIE’S FIRST BOX
16 Items
$1,162 Retail Value
$685 Merchandise Sold
She Returned…9 Items
#1 Reason: Owned something similar
She Loved…7 Items
#1 Reason: Style / Needed it
Our Favorite comment…Again, this is gorgeous and something I would have never picked
on my own.
CLIENT TESTIMONIALS
”I loved everything. I can’t wait to get my next Swatch Box! Amazing job. My wife is obsessed and
loved everything.”
CHRIS’S FIRST BOX
14 Items
$1,684 Retail Value
$433 Merchandise Sold
He Returned…11 Items
#1 Reason: Owned something similar
He Loved…3 Items
#1 Reason: Style / Needed it
Our Favorite comment…ARE YOU KIDDING ME?! This is the coolest invention ever!
COMPANY MISSION
Our mission is to help people create a
home they love by offering a shopping
experience that delights.
Our business begins with our people
• Cultures that reward people for their work and ideas attract
smart people with great attitudes
• Smart people with great attitudes can be trained to do
anything
Superior customer service is the greatest engine of growth
• Great customer service requires an investment in
technology and people
COMPANY VALUES
