Embed Size (px)
DESCRIPTION
A presentation to an IT group on how to define Web 2.0
Citation preview
Web 2.0(08)
August, 2008
The state of Web 2.0 today
Intelligence for a networked economy
Joshua-Michéle Ross
Today’s talk
Web 2.0 Definition Drivers of Change Core Patterns of Web 2.0
“Web 2.0” as a term provokes as much confusion as it does insight. In order to take meaningful action we must first create a shared understanding…
Definition
“Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet - a more mature, distinctive medium characterized by user participation, openness, and network effects” - Tim O’Reilly
Internet visualization: Flickr - surrealpenguin
Drivers of Change
Drivers of Change
Global Reach Persistent Connections Edge and Cloud Ecosystem New Revenue Models The Age of Participation
Market Drivers
Global Reach
1.4 billion people are online. 100 million new users join every 6 weeks… The largest marketplace in human history.
Market Drivers
Persistent Connections
Broadband penetration has crossed 50% and is growing steadily*
*Pew Internet, 2008
Market Drivers
Edge and Cloud Ecosystem
More and more computing is being done in “the cloud”. We access it (and feed it data) from the “edges”: browsers, mobile phones, GPS, embedded devices etc.
Market Drivers
New Revenue Models
More viable business models
Advertising Subscription and Software as a Service (SaaS)
Microtransactions
combine with lower business startup costs – resulting in an explosion of innovation online.
Market Drivers
The Age of Participation
For the first time human beings can find each other, organize and collaborate without any formal “organization” or need of physical proximity. The cost of organizing has dropped to near-zero. This changes everything: it is a new mode of production (crowdsourcing) and it is a social transformation. We no longer expect to be passive consumers.
Core Patterns
Core Patterns*
Harnessing Collective Intelligence Data as Competitive Advantage Innovation in Assembly Perpetual Beta
“4 (of 8 total) core patterns taken from “Web 2.0 Principles and Best Practices” 2006 – O’Reilly Radar
Harnessing Collective Intelligence Implicit: online behavior gives you information on how to
improve customer experience
Explicit: users are willing to add their creativity and innovation - for free, for pay or for reputation
16
Intuit Turbo Tax uses data about user decisions in aggregate to help other users make decisions (e.g. “nine out of ten people in your tax bracket do X”)
Digg lets users collectively determine the value of content.
Data as Competitive Advantage Building a unique data set that can be used to deliver
superior services
Fixya invites users to share tips and tricks for resolving questions on consumer products. User contribution quickly builds a valuable database that can be monetized. The more mass Fixya gets, the harder it will become to unseat them.
Innovation in Assembly Build platforms to foster innovation in assembly, where remixing of
data and services creates new opportunities and markets Think beyond the website. Overall, 53% of online users are
consuming content outside of a publisher's site - through the use of widgets, RSS readers, social networks and mobile devices.*
16
Facebook / Salesforce allow users to build on their platform – creating a developer ecosystem that drives growth
Zillow taps into available data to provide real estate estimates to the public
“From “Wave 3: Universal McCann Report” March 2008
Perpetual Beta
Software development models online are shifting from traditional models (waterfall etc.) towards processes highlighting continuous updates, user QA, and software as a service (SaaS)
Flickr is legendary for frequently updating site functionality
Google uses small, experimental teams to release new services, then refine them once in the market
Line of Inquiry Pattern Expression Line of Inquiry Harness Collective Intelligence
Develop software that gets better the more people use it. Tap the creative talents of anyone that you come in contact with
Are we creating software/analytics that allow us to harness collective intelligence? Are we tapping into the creative talent inside and outside our borders?
Data as Competitive Edge
Look to create a unique set of data that can answer customer needs
What data do we have or could we amass that would provide customer value?
Innovation in Assembly Allow for remixing of data (mash ups) content syndication (RSS, widgets) and competence syndication (your platform)
How do we develop a syndication strategy? Are there ways in which we can open our platform to outside development?
Perpetual Beta Encourage agile development and continuous improvement
Are we continuously improving the online experience at a competitive pace? Does our infrastructure and organizing strategy allow for a perpetual beta approach?
