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In a world of overload, of seemingly infinite choices, of more noise than signal, emotion is in the driver’s seat. There is little room for error when targeting the senses, and emotional currency is king. If you’re building a brand and want a desired action; sight, sound, or smell are often your best tools. If you want to move an audience to buy movie tickets, go see a band live, buy an iPad, or use a ‘new & improved’ fabric softener, you need to tickle the right senses with the right feather. Music is everywhere. TV, film, commercials, supermarkets, airports, department stores… you name it, music is the magic blanket carrying the golden message. Have you ever wondered why it isn’t always immediately noticeable? Subtlety can be your ace in the hand when using music to communicate. If used properly, it can literally make your brand worth listening to.
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The Sound Message:Music in Your Marketing Mix
Don Kline · @8BoxDon
• Fa la la la la…
• Practice, practice, practice
• College Collage
• Noise Spelled Backwards
• Right Here, Right Now
• 8 Box, Corner Pocket
• Both Sides of the Story
Music. Marketing. Me.
Web Marketing Mixology
• Graphic Design
• SEO
• Social Networking
• Connect Online Content and your Emotional Value Proposition
• Music, Rhythm, Sound, Context
Music on the Brain
Don Kline :: @8BoxDon
Right Brain
The Rock Star: Creative, emotional, musical
Left Brain
The Accountant: Facts, figures, hard data
Touches the heart & soul
in ways spoken word cannot
“Music is the shorthand of emotion.”
~Leo Tolstoy
“Music is the universal language of mankind.”
~Henry Wadsworth Longfellow
“Let me in the sound.”
~Bono
Earworm Economics
• Repetuneitus / Melodymania
Don Kline :: @8BoxDon
Hotter Than July
• Shopping at the Phonological Store
• Articulatory Rehearsal System
I’d Like to Teach the World to Sing
Don Kline :: @8BoxDon
• 20s: Breakfast of Champions• 30s & 40s: Breaking all the Rules
• 50s: Up in Smoke• 60s: It’s Fun for a Girl and a Boy!
• 70s: Go Shout it on the Mountain
• 80s & 90s: Plop, plop, fizz, fizz• 00s: License to Drive
You Spin Me Right Round…
• We consume differently
Don Kline :: @8BoxDon
• We buy the same
• Emotion is at the heart
iDentityMind Mirrors Music Mirrors Mind
Don Kline :: @8BoxDon
The power of sound is an essential tool in a marketer's effort to communicate, influence and persuade an audience, and isn't that what your website is suppose to do? (Jerry
Bader, Focus.com)
On Target: Your Mix
Don Kline :: @8BoxDon
If I Had a Hammer
• Royalty Free / Creative Commons
• ASCAP / BMI
• Master
• Synchronization
• Transcription
10 Quick Tips for Using Music on Websitesvia Lee Pritchard
• Enhance It• The Off Button• Be Legal• Audio Quality• Compliment Your Site (and Brand)• Don’t Start Too Loud• Ease Me In• What is it For?• Loops Can Make You Loopy• Don’t Employ the Butcher
Thank You and
Good Night!
Don Kline :: @8BoxDon Don Kline
8BoxMusic.com@8BoxDon
Linkedin.com/in/DonKline
Facebook.com/DonKline
FlemingArtists.com@FlemingArtists
YouTube.com/FlemingArtistsMusic
Facebook.com/FlemingArtists
