1. Solution Marketing Framework Strategy, Metricssolution Solution Product marketingnoun s-l-shnmr-k-tiEducation &Access Place Pro- The process of defining, educating,Engagement Customer motion and providing access --- Company Pain to complete and integrated solutions Points that deliver value by helping customers to solve theirPriceValue problems.Based on SIVA modelby Dev & Schultz 2009-2012 www.SolutionMarketingBlog.com p1

2. Customer-Centric SolutionServices solutionnoun s-l-shn UserBusiness definition: A complete and integrated offering that includes everything required to Tech- solve a customer problem.nology Process Customer--- PainPoints Resources Content/ DataSolution Marketing ProsLinkedIn Grouplinkedin.com/groups?gid=1826720SolutionMarketingBlog.comSteve Robinss.robins [at] SolutionMKT [dot] com 2009-2012www.SolutionMarketingBlog.comp2