1.The social media phenomenon:How to leverage it to best effect
Clayton Wehner
This presentation can be found at: http://www.bluetrainenterprises.com.au/deakin

2. We live in exponential times(4:56mins)
http://www.youtube.com/watch?v=PHmwZ96_Gos
3. The Scope
Evolution of the web and the emergence of social media
A social media methodology
Social media tools blogs, Facebook, Twitter, etc
The risks of social media
24 principles for social media success
Lots of examples, screenshots and video
Questions at the end
4. Please stand up
5. Business People and Social Media
Three types of social media person:
Social Media Avoiders/Sceptics
Social Media Exponents
Social Media Wankers
Which one do you think is the best one to be?
6. Evolution of the web
Web 1.0 = one way web; reading static web pages;brochureware
Web 2.0 = two way web; interaction, community, collaboration
Web 3.0 = The semantic web; artificial intelligence; high levels of personalisation, individually-tailored web experience
7. Social Media
Belongs to the Web 2.0 movement
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques
Blogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more
8. Ch-ch-ch-changes
Over 70% of Australian internet users visited a social networking site in June 2009, up 29% on previous year
Facebookaccounts for 29 per cent of all time spent online by Australians and this is increasing rapidly
Australian Facebook users uploaded 80 million pictures, wrote 32 million wall posts and 45 million status updates in October 2009
9. Australian business is lagging behind
75% of Australian SMEsDONT do social media
30% of Australian SMEs rarely update the content of their business website
78% of Australian SMEs dont use their websites for e-commerce (ie. selling stuff)
Only 14% of SMEs use email marketing
So what are we waiting for?Lets get stuck into it
10. Steady on, tiger
I need to be on Facebook because everybody else is WRONG!
Tendency to start with the technology first
Need to focus on the target audience, objectives and strategies, before considering the technologies
Why? Because the technologies might not be appropriate
11. @KRuddPM becomes @KRuddMP
12. POST Methodology
P is for PEOPLE
O is for OBJECTIVES
S is for STRATEGIES
T is for TECHNOLOGIES
This strategy framework was developed by Forrester Research see http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
13. Get your website right first
BUT before getting too creative with social media, get your website right first
Your website is the core element of your web presence
14. 15. Are you awake pop quiz, hot shot
Blog is the shortened form of what?
How many characters can a tweet contain?
What does RSS stand for?
Facebook emanated from which US university?
Who owns MySpace?
16. The Answers
Blog is the shortened form of what?
WEB LOG
How many characters can a tweet contain?
140 CHARACTERS
What does RSS stand for?
REALLY SIMPLE SYNDICATION
Facebook emanated from which US university?
HARVARD
Who owns MySpace?
NEWS CORPORATION
17. Social Media Tools:Blogs
18. Blogs in Plain English
19. No.1 blog in the world
20. No. 1 blog in Australia
I earn a six figure incomeeach year from my blogsits probably creeping moretowards seven figures peryear now
21. Blogs for business
A great way to produce and distribute regular content about your organisation
Can be setup within minutes online:
Wordpress.com
Blogger.com
TypePad.com
But it takes writing flair, dedication and patience!
22. Blogs for business
What to blog
Industry news and views
Opinion pieces controversialarticles are good
How to guides
Free e-books and white papers
Top Ten articles
Anything that is compelling andwill attract an audience
How to blog
Small contributions often
23. Wordpress.org best choice
24. Twitter
25. Twitter in Plain English
26. Most followed Twitter accounts?
27. Twitter for business
Tweet stuff people can use
Breaking news
Links to your own topical blog posts
Links to great articles that you found & want to share
Special offers and time-sensitive deals
Discuss topical issues relating to your industry
Questions and answers
Polls and surveys
Tips and advice
Quirky observations
Feeds of information
Customer service channel
28. Im entering @Crust_Pizza#CrustFreePizzaFriday
29. Virgin Blue deals / customer service
30. Telstra customer service
31. Ocea Beauty Bar, College Park
32. CapitalJobs.com.au job feed
33. Insurance salesman 29K followers!
34. Facebook
35. Facebook in reality (2:08mins)
http://www.youtube.com/watch?v=nrlSkU0TFLs
36. Facebook
Who doesnt have a Facebook account?
Over 500 million users worldwide
Has killed off MySpace in Australia
Facebook Pages for business
Question: is this the right medium/demographic for your business?
37. Michael Jackson 19.4m+
38. Coca Cola 11.3m+
39. SuBo 1.6m+
40. Boomerang Books 1,400 fans
41. Most followed Facebook Pages?
42. 43. LinkedIn
44. LinkedIn
Over 75 million users worldwide
Unlike Facebook, it is a professionalnetwork
Things you can do:
Create a company profile (good for search engines)
Create a group around your brand / product
Actively recruit people to link to you after you work with them send a LinkedIn invite after a meeting, add a link button to your email signature
Respond to Q&A and set yourself up as an expert in your field
Recommend others and get recommended good for your own individual brand
Ask for introductions to key people via your network
45. 46. Online Video
47. Online video
Video is the biggest growth area
Over 20 hours of video every minute is uploaded to YouTube
Video can be done cheaply with a handheld camcorder
Viral impact can bring thousands of visitors to a website in a short space of time
How could your organisation use online video?
48. Online video for business
Here are some things that your business could do:
Corporate profile video
Recruitment videos
Testimonial videos
Case study videos
How to use our product/service video
Instructional videos (eg. CommonCraft videos)
Clever viral videos
49. Elf Yourself

36 million visitors at Christmas 2009