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The Self Confidence Box Presentation made by Omar Maatouk

The self confidence box

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Page 1: The self confidence box

The Self Confidence Box

Presentation made by Omar Maatouk

Page 2: The self confidence box

Definition of the product

Is a box that contain a mirror with build in sensors that measure on each use the level of the fat, collagen and élastine under the skin using the X-rays technology and tell the user (usually woman) what is the solution (using special product, make up, and the dose of such as products, and the areas where to apply the products if it’s the case).

Page 3: The self confidence box

Sales Price

This product will be available in different prices according to the quantity of the products in the box.

Box only = 100 € Box + 1 Beauty product = 200 € Box + 2 Beauty products = 350 € Box + 3 Beauty products = 550 € Box + 4 Beauty products = 700 € Box + 5 Beauty products = 900 €

Page 4: The self confidence box

Marketing and Outlets

Marketing:Marketing is done by: Publicity, billboards,

Ads on TV, Radios, and beauty magazines, brochures and Foire de Paris.

Outlets:This box will be available in the beauty

stores and saloons, in the super and hyper markets, also available on the website of the company.

Page 5: The self confidence box

Costing

Capital = 100 000 000 € Production cost: 720€ * 50000 units = 36 000 000 €.

(36%) Transportations cost (from China to Europe) = 1 000 000

€ (10%) Marketing (Marketing plan+ Distribution cost+ transp.) =

20 000 000 €.(20%) Other costs (Energy+ Maintenance+…) = 15 000 000 €.

(15%) Safety Level (ICE situations) = 19 000 000 € (19%)

Page 6: The self confidence box

Place of production.

The Box will be designed and produced in China under all the International norms of quality for the materials and the beauty products, and experts will be hired to ensure this point.

The reason for choosing China is that the labor cost is lower than in Europe and the use of the raw materials is also cheaper even regarding the quality of the materials. And even when we add the cost of transportation between china and France the cost will not be over evaluated than the cost of producing in France.

Page 7: The self confidence box

Launching the product

The Product will be launched at the first place in the French market then in the Chinese market, according to the place of production and distribution. The distribution will be escorted with worldwide publications in order to keep the uniqueness of the product and to avoid the competition during the launching period.

Than this product will be distribute in different markets according to the needs and wants of the women in each one.

Page 8: The self confidence box

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