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The Young Advertising Professionals invite you to join them for the Third Career ADvice seminar of the year, "The Science of Networking" with Michael Strickland. Michael will take a look at: What's the best way to network? How do you overcome networking anxieties? What should/shouldn't you do when attending a networking event? What is the best way to continue making a connection after you leave a networking event?
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WELCOMEWELCOME
michaelstrickland.sandler.com
“The Science ofNetworking”
“The Science ofNetworking”201
2
What Your Friends Your Mom Society
Customers What You Think What We Really Do!
Scaling the Wall?Scaling the Wall?
Look closely!
What's that on the wall?What's that on the wall?
Adaptation
It May Seem Difficult!
michaelstrickland.sandler.com
LouisvilleLouisville
PhiladelphiaChicagoDenverLas VegasKansas CityTorontoIndianapolisSan DiegoBostonBaltimoreAtlantaJacksonvilleKansas CityOrlandoSt. LouisOrlandoNashvilleTokyoMunich GRRegina SKSan Juan PRPanchin China
Sud Chemie MunichSud Chemie MunichMunich
Tokyo
ChinaChina
A Way of Life Not a Program!A Way of Life Not a Program!
StereotypesStereotypes
Make the Decision!Make the Decision!
Negative Self Talk!Negative Self Talk!
• I don’t want to look “salesy”
• I don’t like mingling• It makes me look
desperate• I am an introvert-shy• It is a total waste of
time• Networking is Difficult
• My boss makes me
The High Performance Belief!The High Performance Belief!
• People Will Help• Great City to Do
Business!• Abundance Not
Scarcity• Focused Effort• Work Hard
• Life Long Learner: Sharpen My Saw
• Mountains Are Never Easy to Climb
• I deserve to be successful
Networking: Strategy #1Networking: Strategy #1
The Right Mindset
First Of AllRelax!
Go to WhatInterests
You
Everybody else is thinking the same thing!
Interrupt the Pattern
Networking : Strategy #2Networking : Strategy #2
Avoid theObvious!
ConnectingOthers
I am financially
independent!
Comfortable Conversation
Networking: Strategy #3Networking: Strategy #3
Small Talk Openers!Small Talk Openers!
• I am not sure if we have met before.
• I know we have crossed paths but ..
• So tell me about• I would like you to
meet• I see you are with
____ but what exactly do you do?
• What does a client or prospect look like for you?
3 Foot Rule3 Foot Rule
What do you do for a living?What do you do for a living?
ReferralsIntroductions
Networking: Strategy #4Networking: Strategy #4
Expand Your Reach
RedefineReferrals
The Thank You
A Networking Plan
Networking: Strategy #5Networking: Strategy #5
Just Do It!Manage
Your BehaviorNot Result
Cookbook
The Success Triangle The Success Triangle
Networking PartnershipNetworking Partnership
ConnectionsIntroductions /Referrals
ConnectionsIntroductions /Referrals
Networking Cook Book Networking Cook Book
Increased Business BrandIncreased Business Brand
Networking TechniquesNetworking Techniques
Networking Behaviors
AttitudeAttitude
2012 Dream Board2012 Dream Board
Paris May 6-12
