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Engagement is a woolly term. One of those ideas that everyone agrees is a jolly good thing without anyone ever having to really define what they mean. Unsurprisingly intranet 'gurus' love engagement. But for those of us at the sharp end of making stuff work, how can you really tell when an audience is engaged? And what can you do about it anyway? SmallWorlders have been wrestling with this for some time, interrogating data, developing analytics and testing hypotheses with our clients (erm ... thanks guys). And now we think we've cracked it. We've put our thoughts together in an eBook – The Science of Intranet Engagement. Download it now and learn the real how, why and what of intranet engagement. Discover the science behind what it means to have engaged employees. And receive tangible recommendations on how to make your intranet more engaging and more effective. With this guide, you’ll uncover: The three critical dimensions of intranet engagement A robust framework for measuring effectiveness Reasons why your intranet may be underperforming And suggestions for what you can do to put things right
Citation preview
THE SCIENCE OF
INTRANET ENGAGEMENT
?????????????????? INTRANET ENGAGEMENTHOW?
WHY?WHAT?
IDEA... Better collaborationMore productivityBye-bye silosGreater innovationFaster time-to-marketEndless sunshine
Killer
MEANWHILE..
Meanwhile, back on planet earth... The marketing departmentappears to be blowing offthe intranet.
And the sun doesn’t alwaysshine.
hello...? Damn! It’s dark in here.
THE TECHNOLOGY MUST
SUCK! SUCKNESSSUCKITUDESUCK CITYSUPER SUCKAGESUCKWADSSSSSSSSUCKKK!
Dude, Your digits, like, totally suck. Are you feeling me? Seriously, I’m thinking youbyte man.
Or it is possible we have an ENGAGEMENT ISSUE?
What if we could
MEASURE ENGAGEMENT?
No, seriously. What if we had a
3D ENGAGEMENTFORMULA?
INTERACTION
ADVOCACY
The 3 dimensions of engagement
INTEREST
INTERESTThe first dimension:
How to get users to GET & STAY ONBOARD.
Measure interestNumber of usersHow often they visit
UNINTERESTED.Don’t know about the intranetThere’s nothing in it for themThere’s nothing new there
Why users might be
INTEREST.1. Market the intranet and
make it more visible2. Highlight its value3. Keep users updated
3 ways to increase
INTERACTIONThe second dimension:
INTERACTION.Convert interest into
Measure the passive majorityTime spentPages visited
Most people will be passive visitors.
Stimulate theACTIVE MINORITY.
Get 20:20 visibility into interaction
Likes, comments, new posts and ratingsGoing up or down?
INTERACTION.4 ways to increase
1. Develop a content strategyand activation calendar
2. Run promotions3. Respond to contributors4. Conduct user testing
ADVOCACYThe third dimension:
Make your people
ADVOCATESAssess advocacy
How people engage othersCreate a scoring system
ADVOCACY.3 sources for greater
1. Apply all the steps suggested to this point2. Increase the WOW factor of your UX and content3. Highlight active users and advocates
INTERACTIONADVOCACY
Understand the 3 dimensions of
INTEREST
engagement:
Learn more now...
FREEEBOOK. MEANWHILE..
Expand the value of your intranet.
<<< Download this thing.
>>>>>>>>>>>>>>>> TAKE THE NEXT STEP WITH A 3D ENGAGEMENTCLINIC.
Discover your challengesand get an action plan.CLICK HERE >
DEALING WITH HERE?
Who are you
Some of the world’s top brandsrely on SmallWorlders to developtechnologies to create a morecollaborative, productive and funworkplace.
We put people first, technology second. Visit www.smallworlders.com
Get the complete picture...Download the free eBook >>>
hey... Wasn’t that enlightening?
