The Role of Social Networking ithin Consumer's Digital Lives

The Role of Social Networking

within Consumer's Digital Lives

Matteo Montan - Head of New Business

Agenda

• About B! And B! Digital

• Setting the scene: major changes & trends

• B! : shaping the OS of your digital life

• Focusing on Social Media

• Hellotxt, the personal social networker

B! Gobal Market leader in mobile entertainment

Listed at Milan Stock Exchange since July 2003

1000 professionals in 24 offices serving 57 markets

260 M Revenues, 40M Ebitda (2009)

120 + operators connected

200M unique mobile numbers served at least once in 09

2bn SIM cards reachable.

Global technical infrastructure

Balanced & proven business model

B! BUSINESS MODEL

• 11M subs to B! Mobile clubs

• 500K new customers acquired each week

• HTXT leading social media aggregator

• Full Portal Outsourcing solutions

• Loyalty and Mobile CRM solutions

• Supporting brands to develop their digital strategy

• Mobile Ad, CRM & Loyalty programs , couponing...

B2C B20 B! Digital

Be3A – Buongiorno proprietary platform

B! DIGITAL

CRM & LOYALTY

M-SITES & APPLICATIONS

B!Digital is currently present in: Italy, France, UK, Germany, the Netherlands, Spain, Russia, USA

B! MOBILE Market Place

• Created to support B! B2C strategy ( B! is one

of top spenders wwide in mobile ADV)

• Acting as agency for B! , a focal point

integrated with all major networks

• Developing its own ad-network , aggregating

thru its platform publishers particularly in EMEA,

Russia and Latam

• 2010 forcast: 1.5M page views

Invest in a new

opportunity expected to take

off by year end

Achieve top line growth in the

current business both

in B2C and in B2B

Buongiorno will leverage on its ongoing performance to grow in 2010

by a 2-legged approach

Buongiorno’s 2010 Directions: New Business

• Social Media

• Skill gaming

• Digital Payments

• Connected Devices

Changes&Trends: Mobile vs. Desktop Internet

Source: “Internet trends, April 2010” Morgan Stanley

Changes&Trends: Social Media vs Email


Changes&Trends: iPhone ramp drives growth


What has changed? The Rise of Mobile Social Media

Facebook: >1 user out of 4 access it via Mobile !


Changes&Trends : Mobile Social Media!

New Business vision: the OS of your Digital LifeN

E

E

D

Talk & share

Read, watch, listen

Play for fun Play for

money

Shop

Social Content Stores

Social

Games

S

E

R

V

I

C

EOn Line

Casino

News & books,

video, music E-commerce

Integrated Payments Systems

HW manufactures

B2B

Carriers

B2B

End users

B2C / ADV

B

I

Z

M

O

D

E

L

Integrated Ad-platform

Smart Social Network Aggregator

Cloud computing – Single Sign On – Multiple devices

Social Media at OS core - The Landscape

Ecosystems

The product is the network itself

Mass market proposition, so by default Multi-functional & Multi-platform

Allows other organisations to feed off their ecosystem

Social App - Enrich your “social” life

Addressing a use case for Users of Ecosystem –improving it

Vertical

“Answering a specific demand where the community adds value”

Address a clear market space –acts as a filter

Community adds value to product and user

Focuses on specialisation and quality

Looking at Social media mass market proposition

I’ve something interesting to say

How do I broadcast my

messages?

I like to see

what’s going

on

BloggerSuperconnector

The “Voyeur”

Mass Market Communicators

SN = Extension of my

identity & relationships

I’ on more than 1 network

I’d like to stay in touch

I have time to kill but...

I’m overwhelmed by posts

Beneficial tools:

Simplify > one app for more SN Express myself > Richer Updates Organize > Filter/Ranking

Hellotxt, the personal networker

Hellotxt the personal social networker designed to simplify, enrich

and organise your life online

• All a user’s Social Networks in one interface

• Inbound and outbound communication

• Broad range of media supported

• Multiplatform compatible

• Media Filtering for relevance (3.0 release)

• Freemium + Advertising model (3.0 relase)

Hellotxt 2.0: multiplatform

Hellotxt 2.0: Simplify

Simplify: Put all your Social Media messaging in one place, inbound and outbound

Reading Posting

Hellotxt 2.0: enrichEnrich: Beyond simple text updates towards richer media sharing

Doodle Updates Geo Location Multi Media

Monetising Hellotxt – Freemium model

• Handling millions of posts per month – a rich inventory for advertising

proposition

• Premium App features to improve experience in return for a small fee

Advertising Proposition - Two inventories – in bound and outbound

communication managed by B! Digital Marketing Agency and dedicated Ad

platform, B! Mobile

Phase 1 (Standard):

• CPM (top 20% users) and CPC (inc backfill) for remaining

Phase 2 (Geo and smart inventory):

• Data mining to produce a more targetted proposition for advertisers, covering:

• Geo-status (geographicallly dissected inventory)

• Geo-search (user generated requests)

• Key word tracking (clear understanding of user preferences and interests)

HelloTxt 2.0

Launched

(free)

Q3 2010 Q1 2011Q4 2010Q2 2010

HelloTxt 3.0

(freemium)

HelloTxt 4.0

Geo

Inventory

(freemium)

HelloTxt

4.5Geo/Smart

Inventory

(freemium)

Contact & Questions

THANKS!

Matteo Montan – [email protected] YOU!

[email protected]