The role of communication in bussines

“Communication -the human connection- is the key to personal and career success. “

Paul J. MeyerCosmin Grigoriu, Grupa 8211

Business communication is the sharing of information between people within and outside the organization that is performed for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people.

Communication is an aid used in everyday life and also in business. In the business world, good communication is important for the daily operation of the company, but can also affect sales and profitability. Without good business communication, the internal and external structureof a business can face numerous challenges that can ultimately lead to its demise.

The two primary forms of communication are one-way communication andtwo-way communication. One-way communication in business is when thebusiness sends out a message to its customers or employees, but doesn’t accept responses from the customers or employees. One-way communication is important because it allows the business to share information with the customers who can benefit from the company productsor services. One of the most common forms of one-way communications in business is advertising, such as print ads in newspapers and magazines onbillboards are examples. Two-way communication occurs when customers can also respond to the company in business communication. Social media marketing is a form of two-way communication has gained inpopularity because it not only allows businesses to communicate with its prospects and customers, but it also allows the prospects and customers to respond.

When communication lines are open between a business and its customers, it can directly affect the sales of the business. When a business effectively communicates to prospects and customers how its products and services can benefit them, it converts prospects into customers. Good communication ultimately boosts the bottom line of a business.

Effects

When the internal forces of a business are working toward communicating the same message to vendors, suppliers and customers, good communication can also lead to a boost in sales for the business. Essentially, good communication creates a win-win situation. The customers who can benefit from the company receive the messages they need to makethem aware of the company and to make a purchase, which in turn boosts thesales of the company.

Benefits

“We have two ears and one mouth so that we can listen twice as much as we speak.”

Epictetus

Mens in general and womens in business settings, want to know three thingsbefore they are willing to enter into a conversation with you:1. Is what you want to talk about going to be painful?2. How long is it going to take?3. When you are done talking, what do you want from me?

Warnings Perception plays a pivotal role in good communication. Communication may only be beneficial when the message the business is sending the same as the one received by its customers. If customers misinterpret the message, it can have detrimental effects on a company sales. Maybe, after all of this, you want to know how to successfully begin a conversation in business, so:

If they don't know these three things up front, they will make excuses to avoid your call or to avoid talking to you on the phone.  The reason is that men and executive women always want to know the exitto the conversation before they feel safe engaging in it.

“Words empty as the wind are best left unsaid.”

Homer

References• Forbes• Wikipedia• Chron• BrainyQuotes

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