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Business Enterprise Mapping discusses the purpose of having a process for your business and making sure that each process is satisfying a customer need, and providing customers value.
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The Purpose of a Process
Our World Revolves Around
Process
A process should ethically serve a loyal customer
using minimum resources
A Process Must: 1. Perform to the customer’s
delight 2. Be better than the others
In A Successful Process:
1. The Customer is defined 2. Customer’s Perception of Value is defined
In A Successful Process:
3. A Customer Value Package (CVP) that solves the customer’s problem
Goal is Customer Loyalty
Loyalty means customer is delighted with value provided and is faithful to the process
