The pros and cons of Social Media

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What is social media?

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simply, online social interaction.

So... is social media a fad?

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Or is it the most important shift in marketing ever?

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Social media is the #1 activity on the Web..

(It overtook porn in 2008)

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Time to gain 50 million users

38 years

13 years

5 years

5 months

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80%of UK internet users visit social networking websites.

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18.2 Million visitors/month

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Steven Fry has more followers than readers of

...combined!

&

Thought leaders

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80%of updates are made from mobile devices.

What does that mean to business?

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19%of updates mention a product or brand.

4/5 of these are Q&A, the others express a sentiment

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25%of search results for world’s top20 brands are links to user generated content.

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34%of bloggers post opinions on products and brands.

There are 200,000,000 blogs.

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78% of consumers trust peer recommendations.

14% trust adverts.

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Social mediamay not be vital for your business,

But it cannot be ignored.

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Pros• Personal• Brand awareness & loyalty• Free feedback• Engage customers• Great ROI

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• Personal• Resources• Brand exposed• New approach

Cons

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So how should social media be approached?

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Top tips 1. Listen 2. Understand 3. Interact / Respond 4. Be honest 5. Commit

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Results: $6,500,000 in sales (2 years)

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Results: 6600 followers, TV, Full Bookings

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Results: 10,000’s profile visits, web exposure

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Results: Successful re-launch, 790k fans

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