The Process of Great Product

@mtippett tippett.org #CascadiaStartupDay

UnchartedTerritory

#CascadiaStartupDay

#CascadiaStartupDay

#CascadiaStartupDay

#CascadiaStartupDay

#CascadiaStartupDay

Greetings, people of India.

#CascadiaStartupDay

What You Need for Your Voyage

#CascadiaStartupDay

Navigational Toolsvs

Playbooks & Recipes

#CascadiaStartupDay

Corporate Startup

New Space Existing Space

High Growth Indie

1. Know Your Environment

#CascadiaStartupDay

Range - What’s Your Runway?

Speed - How Fast Can it Go?

Crew - How Good are They?

2. Know Your Vessel

#CascadiaStartupDay

Economics

Distribution

Competition

3. Know Your Market

#CascadiaStartupDay

Features

Benefits

Usage

4. Know Your Product

#CascadiaStartupDay

When Does it End?

What Does the End Look Like?

What are the Odds?

5. Know How it Ends

#CascadiaStartupDay

EnvironmentVesselMarketProduct

End Game

Know

#CascadiaStartupDay

#CascadiaStartupDay

#CascadiaStartupDay

Navigational Hacks

#CascadiaStartupDay

#CascadiaStartupDay

#CascadiaStartupDay

#CascadiaStartupDay

#CascadiaStartupDay

Discover Customer Needs

Ideate & Build

Launch

Product Meets Market

#CascadiaStartupDay

Jobs to be Done

“People don’t want a quarter-inch drill, they want a quarter-inch

hole.”

Theodore Levitt

#CascadiaStartupDay

Ask What Jobs Need to be Done

Rank and Order

Cut off when MVP

Discover Customer Needs

#CascadiaStartupDay

Jobs to be Done

#CascadiaStartupDay

#CascadiaStartupDay

#CascadiaStartupDay

#CascadiaStartupDay

#CascadiaStartupDay

Ansoff Matrix

#CascadiaStartupDay

#CascadiaStartupDay

#CascadiaStartupDay

Business Model Canvas

Prioritized User Stories

Ansoff Matrix

Things You’ll Need for the Journey

Thanks!

@mtippett mike@tippett.org

What’sNext?

#CascadiaStartupDay

SustainingTechnology

DisruptiveTechnology

Customer Demand

For Performance

Time

Per

form

ance

Disruptive Technology#CascadiaStartupD

ay

LO

W

Sa

tisfa

ctio

n w

ith c

urr

en

t si

tua

tion

H

IGH

LOW Importance of Outcome HIGH

We should focus only on things that are of highest importance.

But only if the current market solutions are not appropriate.

This can be measured using levels of satisfaction.

#CascadiaStartupDay

LO

W

Sa

tisfa

ctio

n w

ith c

urr

en

t si

tua

tion

H

IGH

LOW Importance of Outcome HIGH

Over Served: Ripe for disruption through cost reduction

Poorly Served: Ripe for new value creation

AppropriatelyServed

Google Docs

AirBnB

#CascadiaStartupDay

#CascadiaStartupDay