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A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!
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P!esente"Manifesto
th#
EIGHT DISTINCTIONS OF A WORLD CLASS PRESENTER
GET TO THEP INT
1st distinction:®
DRAMATICDISTRACTIONS
Your audiences live in a world of:
WHETHER IT’S Technolog$
"Wonder what I should eat for dinner?"
zzzzzzz.."”The speaker looksa lot like my ex”
"$300 + $47 + $109..."
“Did I send thatreport to Dexter?”
YES! CANDY CRUSH
OR THEIR Own Thoughts
CUT THEFLUFF
get to the CORE of your message FAST!
“FLUFF”
BEFORESchemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters, accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people. They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using them to ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the world around us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything.
Schemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters, accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people. They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using them to ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the world around us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything.
Schemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters, accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people. They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using them to ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the world around us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything.
AFTER
The Point
LESS ISMORE
2nd distinction:
WHEN THESpeake"RAMBLES
“ Schemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters, accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people. They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using them to ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the world around us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything.”
“
THE Listene" SUFFERS
EVERYTHING AFTER FIRST SENTENCE:
“ BLAH BLAH BLAH BLAH, BLAH BLAH BLAH, BLAH , BLAH BLAH BLAH, BLAH, BLAH BLAH ”
HOW MUCHit’s not about
information you can give
it’s about
HOW MUCHthey can
Receive & Remember
If you cannot explain something simply, it means that you do not understand it well enough.
“”
By the way...
Just Saying.
PRESENT TOPERSUADE
3rd distinction:
The purpose of your presentation is to:
in Mindsetin Feelings
in Behaviour
Cause a Change
to
“This is too hard” “I can DO IT!”
Demoralized Inspired
Make 5 calls/day Make 20 calls/day
to
MINDSET
FEELINGS
BEHAVIOUR
to
Words, Slides & P!opsARE MERELY TOOLS TO HELP YOU.
(achieve these changes)
CONNECT BEFOREYOU INFLUENCE
4th distinction:
buy firstPeople
PeopleUNIVERSAL PRINCIPLE:
BEFORE THE AUDIENCE BUYS YOUR:
idea product service
They have to FIRST
BUY YOU
HOW TO GET YOUR AUDIENCE TO BUY YOU:
Speak their lingo
Establish common ground
Share personal anecdotes
SELL THEWHY FIRST
5th distinction:
CONTEXTis more important than
CONTENT
So before you address the
What & Howstart by addressing the
Wh$?
Wh$ should I care?
Wh$ does your message matter?
Wh$ is this important?
AUDIENCE’S INTERNAL CONVERSATIONS
SHOW THEM WHATYOU’RE SAYING
6th distinction:
WORDS HAVE THE POWER TO:
Motivate ChangeInspire Results
&
But only if your words
Paint Picturesin their minds
Th# Ideal Situation
MindThey ‘see’ it
HeartThey ‘feel’ it
ActionThey do it.
Most see NOTHING or maybe a dove?'Financial Freedom' won't help you
paint pictures in their minds.
Say “Financial Freedom”What do you see?
Let'! try again
Financial F!eedom is:
Travelling anywhere , anytimewithout a care of cost
Dining at the best restaurantswithout looking at the price tag
FACTS TELL BUTSTORIES SELL
7th distinction:
HOLLYWOODtaught us thatSTORIES AREPOWERFUL
Powerful enough for us to be willing to part with our hard earned money & stay put for at least 90 mins!
But, Wh$?
Are Easy to Relate
Are Highly Memorable
InvokeEmotion & Action
Because Stories..
they give to movies.
same attention
If you want your audience to
give you the
you got to:
Start tellingStories
YOUR AUDIENCEIS KING
8th distinction:
I’’M KING OF THE WORLD!*EVIL LAUGHTER*
MUAHAHAHAHAHAHAHAHAHAHAH
AHAHAAHAHAHAHAHHAHAHAHAH
AHAHAHAHAHAHAHAAHAHAHAHA
HAHAHAHAHAH
Um sorry.. as a P!esente"you are NOT the Supersta"
?!
Your Audience is KING.
YEAH!
Help solve their most pressing problems
Share relevant insights
Leave them better than before
onus distinction:
BE AUTHENTIC
B
Your audience doesn’t need you to be Polished
They prefer youto beSincer#( “do the right thing” man.)
How audiences define Sincerit$
1. You walk the talk.
2.
3. You have their interests at heart.
You say what you mean & mean what you say
People don't careHow much you KNOW
How much you
CARE.until you first show them
Let’% Recap
Than& You.
Icons & FontsBrain by Linda Nakanishi
Clayton by Kyle Wayne BensonLavanderia by Lost Type
Sources of InspirationEmiland De Cubber
Simon SinekRussell Peters
Ethos3
Image CreditsThe Stock Exchange
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