The power of social proof

The Power of Social Proof

Using Psychology to Boost Website Sales

Must be good fun?

Must be bad food?

“We're more likely to work late if others in our team are doing the same, put a tip in a jar if it already contains money, or eat in a restaurant if it's busy.

Here, we're assuming that if lots of other people are doing something, then it must be OK”

~ Robert Cialdini, “Influence: The Psychology of Persuasion”

Social Proof:

“When people conform to the actions of others under the

assumption that those actions are reflective of the correct

behaviour”

We have customers – but we don’t use

Social Proof

Or maybe not enough motivation.

What about “Social Proof increases conversion rate”?

Today’s Goals

Learn what works

Work on your business

…and Take Action

Author ~ Internet Marketing Consultant ~ Web Designer

Lego Addict

Engineer

Helping Business Owners Increase Sales, Brick after Brick

Rodolfo Melogli


-- Learn what works --

businessbloomer.com/webinar


-- How to Get Social Proof --

1. Ask for it

Ask for Reviews

“Thanks for purchasing ____. Feedback is key to improve our

business so it’d be great if you could answer to the following: what problem did you have before ______? How has your life/business improved now?”

Write their testimonial

“Thanks for purchasing ____. Feedback is key to improve our

business so I thought of writing a testimonial on your behalf: I had this

problem _____ and now I have this benefit _______. Ok if I publish this on

my website?”

Automate

Pre-populatedTweet

Ask for links

2. Earn it

• Write Great Content

• Run awesome events

• Put the user first• Round-up Posts

3. “Pay” for it

• Bloggers• Video bloggers• Guest Blog• Giveaway• Advertorial• Get interviewed

4. Display it

• Brand Logos• Memberships eg

Chamber of Commerce• Secure payments• As featured on• As seen on• Partners logos• Suppliers logos

5. Don’t Make it up…

Reddit co-founder admitted that the link-sharing site was initially seeded with fake profiles posting links to simulate activity.

Paypal figured that eBay was their key distribution platform, they came up with an ingenious plan to simulate demand. They created a bot that bought goods on eBay and then, insisted on paying for it using PayPal.

Marketplaces put up fake projects to show activity. Steve Sammartino talks of how he seeded Rentoid.com by essentially buying the initial items himself and renting them out.


-- How to Take Action --

Figure out your most relevant social proof. Numbers? Case studies?

Set a 30 Day Challenge

Schedule + KPIs + GA Content Experiments

Get Social Proof-proof!

Thank you!BusinessBloomer.com/slides

BusinessBloomer.com/webinar