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People consume information on the web differently than traditional media. In an era of information overload we’ve become “grazers” of content, skimming digital channels for nuggets of information. More than ever, it’s important for individuals and organizations to be able to present ideas in a manner that can be quickly consumed, understood and remembered.The Power of Infographics is a presentation that digs into visual thinking, how organizations can learn to present their ideas visually and how infographics can be used to help achieve some common businessobjectives.
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The Power of InfographicsThe Business of Visualization
Mark Smiciklas, Digital Strategist, IntersectionConsulting.com
Infographics have emerged as one of the most popular and shareable forms of social content.Robin Richards – JESS3
Same Search ~120 days ago = 574k*
* http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/
Why?
Credit: http://www.flickr.com/photos/will-lion/2595497078/
Easy to digest.
Source: http://www.flickr.com/photos/webtreatsetc/5321658646/
Easy to share.
Source: http://www.flickr.com/photos/7372907@N07/3428778556/
They are cool..
Infographics are visual representations of information, data or knowledge that present complex information quickly and clearly.Wikipedia
One definition.
Source: http://www.flickr.com/photos/gdsdigital/4423754587
For some it means data visualization.
Source: David Armano, darmano.typepad.com
For others it’s idea art.
Infographic types and applications.
Source: http://www.flickr.com/photos/gdsdigital/4361707483/
StatisticsApplications: presenting company information, industry research.
ConceptsApplications: illustrating thought leadership or philosophy.
Source: David Armano, EdelmanDigital.com
ModelsApplications: business process, service offerings.
CartoonsApplications: ideas, concepts, scenarios, culture.
Source: http://jess3.com/the-blog-tree/
InformationApplications: industry resources, specs, “cheat sheets”, comparisons
Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile
TimelinesApplications: evolution, progress, history, schedules.
Getting started.
Explore new ways to inform.
Source: http://www.flickr.com/photos/iareef/4478057025/
Source: http://www.flickr.com/photos/47388015@N00/5546771797/
Record your thoughts.
Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/
Process and refine ideas.
Create and publish.
A few things to remember.
• Keep it simple.• Tell a story.• Make sharing easy.• Your ideas > your software.• Just do it.
Workflow example. Visualizing the idea that a heavy investment in social media won’t solve your organizational issues.
http://www.flickr.com/photos/timparkinson/2436926028/
Started with the idea of a weak foundation
http://www.flickr.com/photos/peter_roberts/4457615801/
That morphed into a “house of cards”
Which turned into a (bad) sketch
Infographic ROI. Infographics are cool but also add business value.
Brand Awareness1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views
Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes
Signals = Conversations
Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY
Improved Results
Content creation options. • DIY.• In-house designer.• Outsource to a pro.• Partner with an art
student.
About Mark SmiciklasMark’s background includes over 18 years in senior marketing roles, accumulating broad experience in the areas of marketing strategy, communication, business development and sales management. Blending strategic thinking with a practical approach, he teaches organizations how to leverage the dynamics of web 2.0 to achieve business objectives.
Mark’s service offering is framed by his core beliefs in trust creation, listening, audience analysis and stakeholder engagement. Working with B2B and B2C clients and having experienced supply-side and consumer facing situations enable him to offer unique insight.
An interest in the evolution of social business continues to motivate him, as does a sincere passion for teaching. Mark’s genuine love of technology and people continue to ignite ongoing learning and new thinking that aims to help individuals and organizations connect with their audiences.
http://www.intersectionconsulting.com
http://www.facebook.com/Intersection.Consulting
https://twitter.com/intersection1
http://www.flickr.com/photos/intersectionconsulting
The Power of InfographicsThe Business of Visualization
Mark Smiciklas, Digital Strategist, IntersectionConsulting.com
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