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The PEZ Factory A field trip on advertising

The pez factory

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1. A field trip on advertising 2. Instructions1. This field trip contains both sound and the fade effect.2. Whenever you see a sound icon, click it to hearinformation.3. Whenever you see a box with a category on it, click itand it will fade to give you information. 3. The Main LobbyCorrectIncorrectIncorrectFacts and figuresPlain FolksBribery 4. The PEZ Wall 5. Identification 6. History (1920s-1960s) 7. History (1970s-2000s) 8. Giant DispenserIncorrectIncorrectCorrectCard StackingBandwagonNeither 9. PEZ MachinesProduces half amillion candytablets per day!Over 1 billionPEZ areconsumedannually. 10. PEZ FlavorsCherryChocolateColaGrapeLemonOrangePeppermintRaspberryStrawberryRaspberry-LemonStrawberry-VanillaSour WatermelonSour Green AppleSour Blue RaspberrySour PineappleSugar free LemonSugar free OrangeSugar free StrawberryChlorophyll Mint CoffeeFlower Lime Menthol/Eucalyptus Yogurt 11. AdvertisementsIncorrectCorrectIncorrectComedySex AppealBribery 12. AdvertisementsCorrectCorrectIncorrectTestimonialBandwagonSimple Solutions 13. AdvertisementsCorrectIncorrectCorrectTestimonialBandwagonSnob Appeal 14. PEZ Vending Machines 15. PEZ Dispensers 16. Review500,000How many PEZ tablets aremade each day?Bandwagon and testimonialWhich techniques did thechildrens advertisements use?Cigarette smokingWhat was PEZ consideredan alternative for? ChocolateWhat new PEZ flavor wasintroduced in 2008?Facts and figuresWhat advertising techniqueis used in the main lobby? Testimonial, snob appealWhat advertising techniques didthe German PEZ ad use? 17. Works Used In Addition1. http://www.pez.com/history/