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CASE STUDIES OF UK PHOTOGRAPHERS MAKING MONEY THROUGH PASSIVE INCOME.

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WHAT IS THE PASSIVE INCOME PLAYBOOK?The Passive Income Playbook (Issue ONE) is a collection of Case Studies of UK Photographers making money through Passive Income.

As you read through this playbook, you’ll see a reoccurring theme. These photographers are highly driven (it takes some serious effort to create passive income), and willing to think outside the box.

You’ll notice the different ways that they’ve looked to make additional income, and how they’ve used their skills in other industries (sometimes related, sometimes not) to create diverse streams of income.

They all had to start somewhere… you’ll see that some of them really have a handle on all the possible ways they could be using their photography to make extra money, and then there are a couple that have made a start but have definite room for improvement.

The main thing I hope you see is that it’s not impossible to create passive income doing something you love.

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NO.1 – BRETT HARKNESS Brett Harkness is a Wedding & fashion photographer from the North East of the UK,

but now based in London.His style is very recognizable and he is highly sought after in both the wedding market and the commercial and fashion industry.He has a strong presence on Facebook, Twitter and Instagram.

Main Business 

Wedding & Commercial Photography

Passive Income 

DVD - Light up your wedding

DVD - Real weddingDVD - Creative Flash

PDF – Styling pro-photo shoots

Postcards – Limited edition Travel Postcards

Other Income

Workshops (his Speedlight course

continues to sell out after many years of doing it).

Fashion photography courses, Kids courses and

many other genres.1-1 Training sessions

www.brettharkness.com

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NO.2 – CHARLIE KINGSLAND-BARROW Originally a photographer based in the South of England, Charlie now runs a fee based program for female creatives.

Having been a member of the program, I’ve seen its growth from just a handful of members to now over 8,000 fee-paying members in less than 2 years.

It includes Training, videos, audio and a private Facebook group.

Main Business

Shining Lights – Membership Program

Master class – Membership Program

 

Passive Income 

Books – Business & Film Photography booksStoryteller – Online Training Program

Other Income

Coaching/Mentoring

femalecreativesassociation.com

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NO.3 - ASPIRE PHOTOGRAPHY TRAININGAspire Photography Training was the brainchild of Annabel Williams ( the lifestyle photographer who is the reason I started lifestyle photography) and Catherine Connor a business expert.

Annabel stepped away from the business a few years ago to go back to photography, while Catherine has taken the business from strength to strength.

Main Business

Lifestyle Photography & Business Training based in

Cumbria (and now running courses in

 

Passive Income 

Online Courses

Other Income

I believe she also co-owns (with her husband) an award winning Artisan

Bakery too.Public Speaking

Training Holidays

www.aspirephotographytraining.co.uk

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NO.4 - MELISSA LOVEMellissa is a graphic designer (and amateur photographer) who works with some world renowned Photographers (including Zach & Jody in the US), creating blogs, websites and branding

Main Business

Web Design & Branding

 

Passive Income 

Ready-made blog templates

Ready-made add-ons for blogs

Other Income

1-1 Training workshops

www.melissalove.co.uk

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NO.5 – SARAH GARDENERSarah’s specialises in beautiful images of flowers and plants have led to her creating books and Photoshop Actions. She has a wonderful blog that she keeps up to date with her photos and shows off her Photoshop actions.

Main Business

Flower/plant Photographer

 

Passive Income 

BooksPhotoshop Actions

Other Income

Training

www.sarahgardner.com

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NO.6 – CAT HEPPLECat is a wedding photographer based in Yorkshire – with a high fashion and editorial feel to her images. A former presenter on the BBC, she also has a blog where she gives advice on speaking in public and in front of a video camera.

Main Business

Wedding Photographer

 

Passive Income 

Book on Natural PosingOnline audio Training

Other Income

1-1 TrainingWorkshops

Public Speaking

www.CatHepplephotography.comwww.lightofathousandstars.com

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NO.7 – LISA DEVLINLisa is a wedding photographer based in Brighton who also runs the Photography Farm (training school for photographers) and creates Photoshop actions for photographers

Main Business

Wedding Photographer

 

Passive Income 

Online training via Photography FarmPhotoshop Actions

Other Income

Photography Farm – a school for wedding

photographersWorkshops

http://devlinphotos.co.ukhttp://www.photographyfarm.co.uk/

http://www.devlinsactions.co.uk

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NO.8 – JONNY DRAPERJonny is a Manchester wedding photographer specialising in contemporary style reportage wedding photography in Manchester, Cheshire, Lancashire.I’ve included Jonny in this list because he also has Photography Associates. Photographers who work under his brand, and presumably will pay a % of their profit to do so.

Main Business

Wedding Photographer

 

Passive Income 

Photography Associates – photographers who work

under his brand

Other Income

TrainingWorkshops

Bridal Boutique (owned with his wife)

http://www.jonnydraper.co.ukhttp://lovebridalboutique.co.uk/index.html

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NO.9 – DAMIEN LOVEGROVEDamien started his career as a cameraman at the BBC and went on to become a successful photographer, whilst also creating stock photography. He is one of the top photography trainers in the UK and has only recently retired from shooting weddings.

Main Business

Photographic HolidaysWorkshops

1to1 training

 

Passive Income 

Training Video’s - DVDBooksPDF’s

Online trainingStock Photography

Other Income

Product Sales – Lighting equipment

www.lovegrovephotography.com

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NO.10 – VICKY KNIGHTSVicky is a family & kids lifestyle photographer based in Surrey in the UK; she also runs workshops and training for photographers and parents

Main Business

Family Lifestyle Photography

 

Passive Income 

Online training for parents

Other Income

Business Retreats for Photographers – Delight

Retreats1-1 Mentoring

Workshops

http://vickiknights.co.ukhttp://www.photographyforbusyparents.com

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NO.11 – SUE WESTWOOD RUTLEDGE I am led to believe that Sue was originally a general photographer but her love of Horses led to the creation of The Horse Photographer brand where not only does she take stunning images of horses (with or without their riders) but now also offers franchises

Main Business

Horse & Dog Photography

 

Passive Income 

Franchises – Initial payment plus ongoing

commissionFine Art Prints – Horses

Other Income

Training

http://www.horsephotographeruk.co.uk

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NO.12 – KATE HOPEWELL-SMITH Kate is a wedding and Portrait photographer based in the south of the UK. Though she doesn’t appear to create any passive income, it is interesting to see the other things that she gets involved with.

Main Business

Wedding & Family Photography

 

Passive Income 

Not known

Other Income

Training1to1 training

MentoringBranding

Nikon Ambassador UKMagazine Writer

http://www.katehopewellsmith.com

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NO.13 – ROSIE PARSONSOriginally Rosie was a wedding and portrait photographer, however she’s currently looking to offering online training. She also at one time ran the blog www.thephotographyparlour.co.uk which was very popular.

Main Business

Photography training

 

Passive Income Online Photography Training

Other Income

Not Known

http://rosieparsons.com

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NO.13 – NICOLA TAYLORNicola Taylor is an interesting one. She takes fine art self-portraits and gives them as an almost magical feel and then sells them as prints (and other products). She’s also just launched another business selling business workbooks.

Main Business

Self Portraits - Prints & merchandise

 

Passive Income 

Self-portraits – Prints & Merchandise

Creative Photography online Course

Business WorkbookPrints – Etsy

Other Income

Not Known

http://www.nicolataylorphotographer.co.uk

OTHER INTERESTING PEOPLEThere are photographers doing all sorts of different things for extra income, but some have used what they know of the industry to improve it.

Stewart Randall Stewart was originally a very respected wedding photographer based in Yorkshire (UK). A few years ago he started the Wedding Album company Folio Albums, which has become one of the best-loved Wedding Album manufacturers in the UK. He spotted a gap that needed filling!

www.folioalbums.co.uk

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THE BEST O

F THE REST

H O W TH E Y ’ R

E DO I N

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TH E U

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JASMINE STARIf you haven't heard of Jasmine Star, quite frankly I’m not sure you’re a wedding photographer…

Jasmine was one of the first wedding photographers I followed and has become pretty famous within the wedding industry, appearing in countless magazines, on CreativeLive, in her own videos, running workshops, creating magazines and public speaking.

Main Business

Wedding Photography

 

Passive Income 

EBook’sMagazines

Templates for photographers

Print BooksOnline Training

BloggingVideos

Other Income

Public SpeakingTraining on CreativeLive

www.jasminestar.comwww.jasminestarphotography.com

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SUE BRYCEHere's another unbelievably successful photographer (Australian), who took her knowledge of how to make women look great in photographs and taught it to everyone.

Since her appearance on CreativeLive back in 2012, she has created Training manuals, posing guides and obviously videos.

Main Business

Beauty Portrait Photography

 

Passive Income 

EBook’sOnline Training Courses

Posing guidesOnline Training (CreativeLive)

Other Income

CreativeLiveTraining

Public Speaking

www.subryce.com

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MELISSA HILLMelissa is another American wedding photographer who has moved into other areas after becoming a successful photographer.

The main reason being her very popular blog where she gives excellent free training. Check out her series on Flash. As the blog gained popularity she began to expand into other areas.

Main Business

Wedding & Portrait Photography

 

Passive Income 

Templates for photographers

Photography AssociatesAffiliate Marketing

Other Income

Wedding album design company

WorkshopsTraining

www.melissajhill.com

CHASE JARVISChase Jarvis is a highly prolific photographer, again in the USA. He shoots major campaigns, he shoots portraits and has brought out books {and has a brilliant Podcast ChaseLive}.

More importantly he created the Free Training website CREATIVELIVE. Where you can watch photography (and business) training for free while it’s live. Then if you want to keep the training you buy the videos.

Main Business

Wedding & Portrait Photography

 

Passive Income 

EBook’sPrint Books

Online Training CourseAffiliate MarketingBlog Sponsorship

Podcasts (sponsorship)Training Videos

YouTube (sponsorship)

Other Income

CreativeLive

www.chasejarvis.comwww.creativelive.com

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TAKE AWAY…Here are a few things to take away from this report.

• There are so many different ways that photographers have created extra income because of their photography business.

• The most common ways seem to involve Training.• These people started off you like you and actively looked for

ways to find extra income.• If they can do it so you can you.

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THE BIG FINALE…So it’s as simple as that.

Photographers all over the UK (and the world) are creating a living by using their skills as photographers in different ways, and you can to too.

Visit www.thepassivephotographer.com the place where photography & creative business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses through passive income.Facebook – www.facebook.com/thepassivephotographerTwitter - @thepassivephoto