OUTCOME ECONOMY

The opportunity to bring organizations out of the dark ages into a smart and clean world

HELGETENNØJOKULL

180360720.NO | JOKULL.IO

THE

«KEEP IT SECRET KEEP IT SAFE»

22 %FOR THE LAST 30 YEARS WE HAVE STALLED AT

aggregate efficiency

- Jeremy Rifkin -

«The reason it stalled is that our aggregate efficiency maxed out on the Second Industrial Revolution's platform of centralized telecommunications, fossil fuel and nuclear power, and internal combustion transport, and logistics on road and rail.»

.for every process in prodution and distribution we are burning this planet

The period during which human activity has been the dominant influence on climate and the environment.

ZERO MARGINAL COSTTHE DIGITIZATION OF TRANSPORT, ENERGY AND COMMUNICATIONBy the digitalization of communication, energy, and transport you can manage power and

move economic activity across every value chain and create your aggregate energy efficiency.

- Jeremy Rifkin -

DEMATERIALIZATION

http://afflictor.com/2015/10/02/america-has-started-to-dematerialize/

«Software, sensors, data, autonomous machines and all the other digital tools of the second machine age allow us to use a lot fewer atoms throughout the economy.Precision agriculture enables great crop yields with much less water and fertiliser. Cutting-edge design software envisions buildings that are lighter and more energy efficient than any before. Robot-heavy warehouses can pack goods very tightly, and so be smaller. Autonomous cars, when (not if) they come, will mean fewer vehicles in total and fewer parking garages in cities. Drones will replace delivery trucks. And so on.»

- Andrew McAfee«We have reached peak-stuff» - A. McAfee

- Benedicte Evans, Andreessen Horowitz -

«The first benefit was that you could turn the ship around faster. The second phase is that you would have to build new ships, new ports and new on-shore logistics. And the whole structure of how the shipping industry works kind of changes, and so the freight industry looks different. But the third stage and the thing that really flows across everything is that you move to a global

supply chain. Our global eco-system today ould look very different if it wasn’t for containerization and that effects every industry on earth, it doesn’t just affect shipping companies.

CONTAINERIZATION

The truth about reality: Our data determines it

.outcome

.efficiency

.ratio

«The business of business isn’t just about creating profits for shareholders - it’s also about improving the state of the world

and driving stakeholder value [customers, employees, partners, suppliers, citizens,

governments, the environment»

- Marc Benioff, Chairman and CEO of Salesforce - voted most innovative company in the world four years in a row

THE OUTCOME ECONOMY

+1% efficiency

30 minutesStockholm - Helsinki

billions in reduced fuel cost for industry

reduced cost for customer

PRODUCTIVITY INNOVATION DISRUPTIVE INNOVATION

«… identify[ing] technology rather than capital or business as the

driver of automation.»- Shoshana Zuboff -

http://bit.ly/1TlprqB

.the misdirectI

.the growth trap«they’re obligated to grow by what their debt structure demands rather than by the demand of their market»

- Douglas Rushkoff -

AND SO COMPANIES USE THE TECHNOLOGY TO UNIMAGINATVILY INCREASE THE EXPLOITATION

AND DEPLETION OF OUR FINITE RESOURCES

IMAGE BY ROOKUZZ.. ON FLICKR.COM

.Corebusiness model & technology

IIIII

the technology is not the productCurrent technology is solving barriers in the existing market - if the

barriers change the solutions couldchange

autonomous intersection

traditional intersection

«To get the best possible outcome from what we put in»- FARMER

«To get the best possible outcome from what we put in»- FARMER

«To get the best possible outcome from what we put in»- FARMER

«To get the best possible outcome from what we put in»- FARMER

THE OUTCOME ECONOMY«What these things change aren’t just

technology companies, but they transform all of our customers as well. Because they enable different kinds of

businesses, they enable these businesses to function in

fundamentally different ways.»- Benedicte Evans, Andreessen Horowitz -

HELGETENNØJOKULL

180360720.NO | JOKULL.IO