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Presented by Karen Hollenbach, Think Bespoke
LinkedIn BrillianceTwitter @thinkbespoke
#linkedinbrilliance
What do you want to be known for?
Who are you trying to influence?
Why LinkedIn?Launched in 2003, LinkedIn is the world’s largest professional network. • Over 400M members
(LinkedIn Profiles) globally• Over 4M Company pages• Over 1M professionals
publishing on LinkedIn Pulse.
• Over 2M Groups
In Australia, 4 out of 5 Australian professionals use this professional networking platform.
WORK
2015
LinkedIn for Business is a place to..
Get the big questions answeredExtroverts can actively network in groups
B2B conversion is at its highest, relative to all other platforms
Start a conversation
Inspire fast and far
Introverts can network
efficiently behind the scenes via
messages
LinkedIn Company Pages
A Company Page helps LinkedIn members :• learn about your business,
brand and job opportunities• establish industry expertise
Your LinkedIn Company Page provides you with free marketing opportunities and enhances the credibility of your company to your audience.
Top 10 influential Australian brandson LinkedIn
Content Calendar
Leverage tools like Hootsuite, Buffer to manage this for you.
Top 3 content topics that resonate with audiences• Current affairs and
financial news• Professional development,
leadership and productivity• Company and industry
trends
Write a compelling summary
Develop a publishing plan for updates
Attract followers
Add easy links
Represent your brand & organisation well
Ask your employees to connect with your page
Publishing on LinkedIn PulseWhen you publish a long-form post on LinkedIn:• Your original content becomes
part of your professional profile
• It's shared with your connections and followers.
• Members not in your network can now follow you
• Your long-form post is searchable both on and off of LinkedIn.
4 Key Factors for Publishing on LinkedIn
1.Explore the platform first
2.Choose your title wisely3.Add visuals 4.Pay attention to when
you publish
LinkedIn Groups
3 tips to get started using LinkedIn Groups1.Join relevant groups
that relate to your industry and profession
2.Share your company’s content in Groups to increase traffic to your site
3.Engage in the groups by providing your insight and commenting on other people’s posts
I encourage you to spend time on LinkedIn to:
• Learn • Thought Leadership• Encourage • Generate referrals
What to do when on LinkedIn:
• Cheer on your colleagues
• Accept invitations
• Thank people for endorsements
• Share content and even post
• Engage in groups
Thinkbespoke.com.au
Connect on LinkedInFollow Think Bespoke on LinkedIn
Follow Think Bespoke on Facebook and Twitter
Tuesday 18th OctoberEastern Innovation Business Centre
2 hour interactive workshop covering:• Profile• Company Page• LinkedIn Publishing• Networking on LinkedIn
• EARLY BIRD $150 until 30th September
Questions?_
