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GOLD SPONSORS SILVER SPONSORPLATINUM SPONSORS
The office of the future
2
The danger of predictionsTom Watson, 1874-1956.
IBM’s chairman is reported to have said in 1948 that
he thought there was a market for perhaps five
computers.
Computers were big machines in 1948.
He probably didn’t say it.
3
Bill Gates’ prediction640Kb of computer memory is all anyone would
need. Mid 1981
A misquote, but at the time it made sense.
Gates expected 640kb to be good enough for the
next ten years.
It lasted five.
4
The paperless officeBusiness Week. June 30, 1975
"There is absolutely no question that there will be a
revolution in the office over the next 20 years. What
we are doing will change the office like the jet plane
revolutionized travel and the way that TV has
altered family life."
The paperless office prediction was wrong for the
right reasons. No-one foresaw cheap printers.
5
The office of the past• Was largely unchanged from the end of World War I to the
1960s.
• Then the transistor was invented.
• We saw calculators, smarter typewriters and eventually
computers creeping into small business.
• As telecoms dropped in price, we saw the fax take off, then the
mobile phone, the desktop personal computer and the Internet.
6
Current setupCurrent office is still fairly static
Shared files, contacts, Internet connections
Still discrete devices: Phone, desktop computer,
portable computer.
Decline of the desktop
Convergence
Mobile phone and laptop becoming the office tool of
choice
7
The future officeCommunications
The office
People
Challenges
8
CommunicationsIs the big revolution
Cheaper and faster
The Internet
Mobile devices
Convergence
Always on, ubiquitous Internet
9
OfficeDesktops computer falling away
Increased processing power
Mobile devices
Ubiquitious computing
Web 2.0
Web 3.0
Cloud computing
SAAS
10
PeopleDigital nomads
• Work anywhere, any time
• Rely on wireless Internet
• Always connected
Digital natives
• Born after 1990
• Computers part of lives
• Different learning techniques
11
ChallengesPower saving
• More energy efficient
• New technologies
Environmental
• More reuse
• Longer lifespans
• Friendlier material
Workforce
• Digital natives
• Aging workforce
• Outsourcing
Marketing
• Targets have changed
12
The FutureThe near termLaptops take over from desktop
Batten down the hatches
Laptop computers become more common
The medium termFaster computers
Mobility is the norm, not the exception
The long termRailways started appearing in the late 18th century, it took nearly 100 years for them to mature.
It took 60 years for electricity to roll out across developed nations.
13
The message
Technology is giving big business tools to small business.
• get the fastest connection
• Invest
• Learn
• Be flexible
More than ever before, small business has the opportunity to take over
from big business.
14
ResourcesThe office of the Future, business week 1975.
http://www.businessweek.com/technology/content/may2008/tc20080526_547942.htm
Chris Skinkle: The future of marketing
http://www.youtube.com/watch?v=bECXjebQ3q8
TED: Ideas worth spreading
http://www.ted.com/
The huge laptop
http://archive.laptopmag.com/Features/Attack-of-the-20-inch-Notebook.htm?Page=1