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Thoughts, concepts and stories for a new generation of marketers
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The new Marketing CareerThoughts, Concepts & Stories for a New Generation of Marketers
Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1
Marketing is
Changing
from MASS targeting
to individual relationships
from tools that interrupt
to tools that engage
As a Marketer you should be prepared to evolve
My marketing evolution…
2000 2005 2009
My Marketing Job Description
What does your dad do?He does marketing
What does that mean?I’m not sure…he works a lot on his computer and plays Wii at the office
Well, not exactly…
ContentMarketing
PLAN
CREATE
WriteReviewRevise
Approve
PublishStore
DeliveryDisplay
GOVERN
MaintainMeasure
Source: Content Strategy and the Future of Marketing, Kristina Halvorson, Brain Matters
Partner Collaboration
Analyze and Optimize
Reading Blogs
Publishing Blog Content
Social Networking
F2F Networking
Case StudyLeadership Training and Consulting Firm
Marketing Insights
Knowledge has never been more accessible
Suggested ReadingChurch of the Customer
Duct Tape MarketingMarketing MinuteMarketing SherpaLogic + EmotionMarketing ProfsInside AdwordsBrand AutopsyTom FishburneCopybloggerWeb Ink NowChris BroganSeth Godin
Junta42
Marketing Intelligence Mix
The risk of becoming an expert
Without trust you having nothing
Image Attributionpoultry: http://www.cals.msstate.edu/depts/img/poultry_big.jpg
social media collage; social media logos: http://www.flickr.com/photos/luc/broken tv: http://www.flickr.com/photos/schmilblick/magazine: http://www.flickr.com/photos/defrostca/
envelope: http://www.flickr.com/photos/stoller/2255681370/phone: http://www.flickr.com/photos/robbn1/3448476781/
evolution: http://commons.wikimedia.org/wiki/File:Human_evolution.svg
Thank You