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THE NETWORKED COLLABORATIVE ECONOMY: NEW VALUE CREATION & NEW CHALLENGES

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Page 1: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

THE NETWORKED COLLABORATIVE ECONOMY:

NEW VALUE CREATION& NEW CHALLENGESSao Paulo, September 15th, 2015.

Page 2: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

FOTO CREDIT: HENK JAN WINKELDERMAAT

RONALD VAN DEN HOFF

AUTHOR

PUBLISHER

TRENDWATCHER

ENTREPRENEUR

COACH

INVESTOR

CHAIRMAN OFSOCIETY30

FOUNDATION

Page 3: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

2015 : A CHAORDIC SOCIETY ON THE RISE

TODAY

Uber, the world’s largest taxi company owns no vehicles.

Facebook,the world’s most popular media owner creates no content.

Alibaba, the world’s most valuable retailer has no inventory.

Airbnb,the world’s largest accommodation provider owns no real estate or beds.

TEN YEARS AGO

YouTube,the first video was uploaded.

Facebook,just a year old.

Bitcoin,didn't exist.

Android,a small startup that Google just acquired.

Page 4: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

FUNCTIONAL ASPIRATIONAL MEANINGFULL

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DATASOCIETY

FABRICATION REVOLUTION

1850 1990 20302015BEFORE 1800

A CHAORDIC SOCIETY ON THE RISE

Page 5: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

Model by Derksen, Duivenstein & Van den Hoff

3D PrintingBio SciencesNano technologies

SINGULARITY

Institutes,corporation, organizations

Individuals

social connections

valuenetworks

Page 6: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

PARETO’S LAW LONG TAIL

PARETO’s LAW

‘80-20 rule’

ANDERSON’s

‘Long Tail’

NUMBER OF CLIENTS

VOLUMESALES

Page 7: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

REVERSED LONG TAIL LONG SNOUT

NUMBER OF STAKEHOLDERS

TOTALVALUE:monetary&socialcapital

MESH

Page 8: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

STRENGHT OF A NETWORK

Page 9: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

“Authenticity, what consumers really want” Pine & Gilmore, 2007

*CREATION & PROGRESSION OF ECONOMIC VALUE:

VALUE CREATION: THE NEXT STEP

TRANSFORMATIONS*

unexpected relevant(tailor made) experience

+ educational element

SERVICES

GOODS

COMMODITIES

EXPERIENCES

SERENDIPITY

Page 10: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

TRENDS

ACCESmore important than ownership.

INTERNET OF THINGS environment smarter than we are

Rise of the Knowmads:CONNECTED PEOPLEstronger than organizations&CITIESmore important than countries.

VIRTUAL PLATFORMS rule our world.

Page 11: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

PLATFORM CAPITALISM

Page 12: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

COUNTRY AS A PLATFORM

ESTONIA: E-resident-ID-cards.

E-residents have validated identitiesand can open bank accounts, start companies, hire staff without ever visiting Estonia in real life.

Page 13: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

GAMING FESTIVAL PLATFORMS

Page 14: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

The factory of the future will have

only two employees: a man and a dog.

The man will be there to feed the dog.

The dog will be there to keep the man from touching the equipment.*

*Autodesk CEO Carl Bass

PHYSICAL PLATFORMS : ROBOTS

Page 15: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

COMPUTERS ARTIFICIAL INTELLIGENCE ROBOTS JOBS?

1964

AT&T $267 billion

760.000 employees

2015

GOOGLE $370 billion

55.000 employees

Page 16: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

GLOBAL PLATFORMS ARE BIG. ARE THEY REALLY?

BIG

BIG

SMALL

SMALL

SMALL

SMALL

SMALL

SMALL

SMALL

SMALL

SMALL

SMALL

SMALL

SMALL

SMALL

SMALL

REALLY

BIG

Page 17: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

SHARE THE ABUNDANCE : COLLABORATIVE ECONOMY

takeaway home cooked meals

Page 18: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

“We’re living in a world where people can become businesses in 60 seconds.” Brian Chesky, Airbnb

SHARE THE ABUNDANCE : COLLABORATIVE ECONOMY

Page 19: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

SHARE THE ABUNDANCE : COLLABORATIVE ECONOMY

Page 20: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

SHARE THE ABUNDANCE : COLLABORATIVE ECONOMY

Page 21: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

3D PRINTING : MAKERS PLATFORMS

Page 22: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

(NET)WORK LOCATIONS

Page 23: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

ECO SYSTEM* : GLOCAL VALUE CREATION NETWORKS

FUNDmarket survey &

moneySELL

MARKETPLACES

SUSTAINABLE ECONOMIC

VALUECREATION

by CROWDCOMPANIES

CREATEprototype + build

*concept by Neal Gorenflo, Shareable.org

Page 24: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

CONNECTED GLOCAL VALUE CREATION NETWORKS

THE MESH

Page 25: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

VALUE CREATION CIRCLES OR SOCIAL ECONOMIC ENTITIES

FUNDmarket survey &

moneySELL

MARKETPLACES

CREATEprototype + build

SERVICES MEET&SHARE

@ physical spaces

MARKTPLACEWORK & MEETUP

KNOWLEDGE

NETWORKCONNECTIONSwith peopleyouknow UNEXPECTED

REAL TIMEmeeting

RELEVANTpeople

you DON’T know.

HOTELS

MAKERS

KNOWMADS HOSPITALITY

Page 26: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES
Page 27: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

COFFEE? CHAT?

Page 28: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY.CURRENCY? = TRUST!

spaces, servicesand productsmonetary

capital

shared coworking &

open collaborationsocial capital

S2m augments the serendipitous relevancy of physical places, and is successfully used by co-work spaces, corporate offices, schools, theaters, hospitals, shopping malls and libraries to transform their

stakeholders.

Page 29: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

** 2013-2015 Survey by the Erasmus University of Rotterdam.

BALANCE & other results**

Seats ‘shared & sold’*

Social Monetary 2012 60.000 150.000 2013 80.000 230.000 2014 75.000

210.000 2015 85.000

240.000*in the Netherlands

1,100,000 booked seats#

in 6 countries since 2013.

#Sept. 2015

S2m-Coworkers & stakeholders: -better professional & personal growth.-sense of belonging.-better product & services.

Experienced serendipity

Got a new job, was invited for a new projector started a new company:

2013 201560% 80%

1 out of 8 1 out of 6

7launch

S2m Braziltoday!

Page 30: THE NETWORKED  COLLABORATIVE ECONOMY:  NEW VALUE CREATION & NEW CHALLENGES

DIGITAL GOODIE BAG:free downloads, videos, slides & more….

http://s2m.to/goodiebag