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The deck used in my 2-29-2012 presentation, "The Mobile Revolution: What Every Company Needs To Know" at Inbound Marketing Summit, NYC.
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the #Mobile
rEVOLUTION:
What Every Company Needs to Know
Tim Hayden, CMO, 44Doors @TheTimHayden – New York, NY
INBOUND MARKETING SUMMIT -‐ February 29, 2012
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
90% of Americans ���are within ���
3 feet���of their mobile phones ���
24 hours a day.
Mobile Experience Solutions: Technology + Strategy
Carrier Contracts & $
Its an American thing = slow adop8on
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Augmented Reality
Really?
0%
50%
100%
150%
200%
250%
0%
10%
20%
30%
40%
50%
60%
2010
2011
YOY Growth
“Thinking about the application(s) on your primary cell phone, which categories of applications have you used in the PAST 3 MONTHS?”
Base: 2,420 US adult smartphone owners (2011)
Weather, Games, Social, Maps & Music…Barcodes!
Source: North American Technographics® Benchmark Mail Survey 2010, 2011
Base: 5,187 US adult smartphone owners (2010)
Mobile Experience Solutions: Technology + Strategy
Mobile disrupts…
…everything
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Decisions are being made in dynamic communication
systems, or mesh networks, where consumers share experiences and make decisions together.
Mobile Experience Solutions: Technology + Strategy
INFLUENCER
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
The Mobile Web: What’s Happening?
• Higher Bounce Rates by 20%
• View Fewer Pages by 40%
• Less Time on Site by 50%
~1MM clicks Oct-‐Dec 2011 – 44Doors Capture Ciients
Mobile Experience Solutions: Technology + Strategy
• Condensed Content (4-‐10X reduc]on of desktop site)
• Naviga]on limited to 2-‐3 ac]ons beyond landing page
• Quick Load Time (you have <30 seconds!)
Context
Location
Time/Date
Language Device Type
Search Terms
• Cross-‐pladorm tested! (Beyond IOS & Android)
• Data feed (API – loca]on, device, A-‐B tes]ng, ]me/date) with CRM/profiling pladorm
• Responsive Design (Javascript + HTML5)
Mobile Experience Solutions: Technology + Strategy
Text
“BOBEVANS”to 44040 Mobile Experience Solutions: Technology + Strategy
44d.co/BEvans
Click
Mobile Experience Solutions: Technology + Strategy
Scan
QR CodeMobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
-‐ Enriched SIL experience -‐ Multimillion $$$ future savings -‐ Demonstrable sales tool
Dell -‐ Quick Resource Locator
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
