Your MAP to More SalesThe Message

Just follow the MAP

You are asked the following question:

So what do you?

Without thinking: What is your immediate response?

What do you do?

I am abenefit

consultant

He sells insurance

What do you do?

I am web designer

I already have a

website

Now Consider These Exchanges

What do you do?

Ihelp employers

decrease employee pressure for

increased wages

How do you do that?

What do you do?

I help customers

attract more business

Tell a little about that

Is this that elevator speech

thing?

I prefer to call it “My Value Statement”

And it works!All the way to

the bank!

Goals of the Value Statement

1: Capture the prospect’s interest

2: Differentiate you from the competition

They do not care about your title!

CRAFT YOUR MESSAGE

• Your message is not your title

– My title is sales coach

• Your message states the results that a client can expect from working with you

– You will open more opportunities and close more sales

– You will have less stress

CRAFT YOUR MESSAGE• Your title

1. Benefit consultant2. Legal Shield Representative3. Personal Lines Representative

• Your message states the results that a client can expect from working with you1. I help employers minimize employee pressure for

increased wages2. I help take the stress out of signing legal documents such

as leases or offers to purchase and more3. I craft customized insurance solutions that provide you

the most comprehensive coverage at the lowest possible cost

The Basis of All of Your Marketing

Your Message

Websites

Direct Mail

Networking

Cold Calling

Using a Consistent, Results-Based Message

http://www.socialproofmarketingmachines.com